Thereby, many products from local resources contribute to enhancing local brands, affirming their position in domestic and foreign markets.
Raw material area for production of Phuc Loc Tho Tea of Thang Long High-Tech Agriculture Joint Stock Company (Chuong My district).
From hometown products to national products
On June 26, the Phuc Loc Tho Tea product of Thang Long High-Tech Agriculture Joint Stock Company (Dai Yen Commune, Chuong My District) was officially recognized as meeting the 5-star OCOP standard - a national product. Notably, this is one of the typical products in developing OCOP products from indigenous resources.
Sharing the story of the origin of the product, Mr. Phan Trung Kien, member of the Board of Directors and General Director of Thang Long High-Tech Agriculture Joint Stock Company, said: The main ingredient of the teas is processed from the Solanum procumbens plant - a precious medicinal herb in traditional Vietnamese medicine. We have cleverly combined Solanum procumbens with Myrtle buds, Xạ đen... which have high effects in health care. All medicinal herbs to produce the teas are developed by the company according to a closed value chain from researching plant varieties, building standard raw material areas, to deep processing and developing brands in the direction of clean and sustainable agriculture.
With good product quality and methodical, scientific production, the company's Phuc Loc Tho Tea product set has passed the evaluation and classification rounds of OCOP products at district, city and central levels and has been officially recognized as 5-star OCOP.
Not only with Phuc Loc Tho Tea from Chuong My district, many other localities in Hanoi are also making good use of typical resources to develop OCOP products with their own identity. In particular, Thanh Oai district stands out with Cu Da soy sauce, a product associated with the traditional craft of Cu Da ancient village; Thanh Tri district has Tam Hiep commune Ngau wine made from a long-standing folk secret; Ba Vi district develops products from cow's milk, goat's milk; hill chicken, honey, sweet potatoes... Each product is a cultural and historical story told through flavor and quality, creating a rich and sustainable OCOP ecosystem.
Help products affirm their position in the international market
Hanoi is currently the leading locality in the country in terms of the number of OCOP products, with more than 3,300 products rated and classified as 3 stars or higher. Many of these products are built from local resources such as typical agricultural products, precious medicinal herbs, long-standing traditional crafts, etc., contributing to positioning the capital's agricultural product brand on the national map.
Sharing with reporters of Hanoi Moi Newspaper, Chairwoman of the Hanoi Handicraft and Craft Village Association Ha Thi Vinh, who is also the owner of many 4-star and 5-star OCOP ceramic products, said: After being evaluated and recognized, OCOP products not only affirm their quality value, but also contribute to bringing Vietnamese products closer to the international market, promoting rural economic development associated with sustainable development. Currently, Hanoi's 5-star OCOP certified products all have great development potential. In particular, our ceramic products have been exported to many countries in Europe, America, Asia, etc. This is clear evidence that if we know how to effectively exploit local resources combined with technology, standardization and branding strategy, OCOP products can completely be exported abroad, making a practical contribution to rural economic development associated with international integration.
Deputy Chief of Office of the Hanoi City New Rural Development Program Coordination Office Ngo Van Ngon said that, recognizing the great potential from indigenous values, the city has synchronously deployed many solutions to maximize benefits, including: Focusing on planning and developing endemic raw material areas such as fruit growing areas, medicinal herbs, glutinous rice, tea... towards VietGAP and organic standards. This is an important foundation for OCOP entities to produce high-quality, safe products for consumers. At the same time, the city pays special attention to supporting entities in building "product stories". This approach will help products carry the "breath" of regional culture and history, create a distinct mark and easily touch consumers' emotions. At the same time, businesses and cooperatives are also guided to apply deep processing technology, improve packaging and professional labels to meet the strict requirements of domestic and foreign markets.
Developing OCOP products from local resources is not only a process of producing and consuming goods but also a journey of preserving and spreading folk knowledge and homeland identity. From familiar materials, through the skillful hands and dedication of farmers and artisans, OCOP products are constantly enhanced in value, contributing to increasing income, improving farmers' lives and enriching the homeland.
Source: https://hanoimoi.vn/phat-trien-san-pham-ocop-tu-tai-nguyen-ban-dia-707311.html
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