Attractive incentive programs to stimulate tourism

To increase the competitiveness of destinations as well as to anticipate the tourist market, Quang Ninh tourism industry has stepped up promotion and demand stimulation activities, offering many attractive incentive programs. At the same time, it has improved the quality of tourism services, strengthened connections, and brought tourists memorable experiences.

International tourists enjoy visiting Quang Ninh Museum.

According to experts and business owners, Quang Ninh is entering the peak summer tourist season, the number of visitors is large but unstable. Visitors mainly concentrate on weekends, the occupancy rate of accommodation establishments always reaches 70-90%. While on weekdays from Monday to Wednesday, visitors are quite deserted, the occupancy rate is only about 40-50%. Faced with this reality, the tourism industry has proactively implemented stimulus solutions, implementing preferential packages for accommodation, dining, and sightseeing services during the week to attract tourists to Quang Ninh.

Ms. Tran Thi Lieu, Deputy General Director of Royal Ha Long Hotel, shared: When participating in the stimulus program, the units responded in unison, proactively linking closely together to bring visitors valuable experiences and the most reasonable prices. The unit is offering many incentive programs for visitors such as afternoon tea parties, giving vouchers to use services at the unit with deep discounts from 10-35%. In particular, large groups have their own incentive programs so that visitors can make the most of the services.

Making the most of the facilities and infrastructure at the accommodation facility is the solution that most high-end hotels and resorts are trying to implement. Services such as: Afternoon tea, massage, health care, swimming pool, cuisine ... are all very popular with tourists. The units also offer attractive discount combos, such as: FLC Ha Long Hotel has a special program for families with a discount from 1,450,000 to 1,325,000 VND/guest when booking a room during the golden hours from 2:00 p.m. to 5:00 p.m. daily. In addition to a night's stay, customers also enjoy many amenities such as a high-class lunch, room upgrade at a preferential price, 10% discount on culinary and spa services ...

In addition to discounts and accompanying service incentives, the units are constantly upgrading and renewing tourism products, such as: Tuan Chau International Passenger Port, Ha Long Tourist Ship Association has organized a Night Cruise Street, bringing interesting experiences to tourists when visiting the 8th journey on Ha Long Bay, watching Ha Long at night. The ship owners also pay special attention to improving service quality, bringing satisfaction to tourists. Mr. Tran Van Hong, Head of Ha Long Tourist Ship Association, shared: With the quality of steel-hulled ships being built in series and put into use, it has contributed to improving quality and bringing the best experience to tourists. The ships are increasingly operating professionally, with wet towels served when guests board the ship, fireworks, and art programs for tourists to have memorable memories with their families and loved ones.

Visitors experience culinary space at FLC Ha Long Hotel.

Tourist areas, tourist attractions, and key tourist localities in the province have also researched and organized more cultural, artistic, and sports activities, and diverse and attractive tourism products to serve tourists. At Quang Ninh Gate Tourist Area, traditional and attractive activities have been organized such as: Painting conical hats, brewing lotus tea, playing at the night market, visiting craft villages, museums, zoos, and many health care and wellness activities. The unit has also proactively coordinated with Silk Path Golf Course to offer preferential combos with prices starting from only 3.5 million VND/person.

According to Mr. Nguyen The Hue, Chairman of the Provincial Tourism Association, the Association continues to implement and encourage businesses to build attractive discount packages. From there, synthesize, build and announce details of participating units in the program, preferential and promotional content, and contact points so that people and tourists know and use the service.

Previously, the Department of Culture, Sports and Tourism issued a document on organizing tourism activities to celebrate the announcement of the reorganization of the apparatus and the implementation of the two-level administrative unit in the province. Service and tourism businesses in the area proactively arranged enough human resources and goods to serve tourists; strictly complied with regulations on security, order, food hygiene and safety; strictly posted prices and sold at the listed prices; absolutely did not increase prices or force tourists to take advantage; focused on ensuring safety for tourists...

In the first 6 months of 2025, the tourism industry will welcome about 12.1 million visitors, reaching 116% compared to the same period in 2024, reaching 112% of the target compared to the growth scenario. Domestic visitors in the first 6 months are estimated at 9.8 million; international visitors in the first 6 months are estimated at 2.3 million. Overnight visitors are estimated at over 3.7 million, reaching 118% compared to the same period in 2024. Total revenue will reach over VND 29,140 billion, reaching 131% compared to the same period in 2024, reaching 107% compared to the growth scenario.

The Department of Culture, Sports and Tourism continues to direct localities and units to strengthen communication, tourism promotion, as well as organize events to stimulate the market, seminars to introduce destinations; participate in tourism fairs to connect businesses, flexibly combining direct and online forms.

The province will organize destination and product survey programs for travel businesses and media agencies, strengthen cooperation between Quang Ninh province and key tourism localities in promoting... Activities to respond to and stimulate tourism demand during the peak summer season of 2025 and prepare the best service conditions for people and tourists to Quang Ninh; ensure the over-fulfillment of economic growth targets in 2025, in which the tourism industry aims to welcome 20 million tourists, with expected revenue of 55,000 billion VND.

Hoang Quynh

Source: https://baoquangninh.vn/hap-dan-cac-chuong-trinh-uu-dai-kich-cau-du-lich-3365313.html