New opportunities and challenges
In recent years, the OCOP program has been promoted by local Party committees and authorities, contributing positively to economic and social development, especially to agricultural economic development and new rural construction.
Lam Dong province's OCOP contributes to shaping rural economic strengths (Photo: Farmers in Quang Phu commune harvest VietGAP rice to serve the processing of 4-star OCOP rice)
The quantity and variety of OCOP products of each locality have developed with their own characteristics. However, it can be seen that when there is a new space, the development of OCOP is posing some major requirements and problems to grow together.
In which the requirement to find large outstanding characteristics, according to the scale of the province, larger regions can also be said to be an opportunity for OCOP Lam Dong to arrange and unite to form new strengths for itself.
As a newly recognized entity with 3 products achieving 4-star OCOP at the provincial level in 2025 including freeze-dried green pepper, freeze-dried fruit, and salted roasted cashew nuts, Ms. Nguyen Thi Ngoc Huong, Sachi Thinh Phat Import-Export Trading Co., Ltd., Dong Gia Nghia ward said: For freeze-dried fruit products, the enterprise has dried many different types of fruit, including some products typical of other regions such as strawberries and dragon fruit.
Preliminary processing of products to prepare for freeze-drying fruit at Sachi Thinh Phat Import-Export Trading Co., Ltd., Dong Gia Nghia ward
In the new development space, she hopes that some of her products will have the opportunity to develop more strongly through linking to build a stable, high-quality source of raw materials.
The company has invested in building a factory with an area of 1,000m2 and many advanced equipment serving the process of preliminary processing and processing of agricultural products such as raw material storage, peeling machine, dryer, seed sorting machine, vacuum machine.
The company invested in 3 cold storages to store and preserve raw materials and products and a freeze-drying system that can dry 5 tons/batch.
Freeze-drying fruit system at Sachi Thinh Phat Import-Export Trading Co., Ltd., Dong Gia Nghia ward
“The opportunity to increase raw material areas is great, but it also means that to increase the value of OCOP, we must improve quality and meet standards and regulations from the growing area, factory, and final product to the customer. This is not a small challenge,” Ms. Huong affirmed.
As the owner of the 3-star OCOP product Bon Hiep Coffee, Mr. Truong Cong Hiep, Director of Bon Hiep One Member Co., Ltd., Quang Tin commune, said that the unique feature of Bon Hiep coffee is that it is processed using a wet process, which has outstanding advantages over dry processing, which is to create special qualities and flavors because it goes through a fermentation process.
Bon Hiep Coffee, Bon Hiep One Member Co., Ltd., Quang Tin Commune is processed with a part of Cau Dat Arabica coffee grown in Xuan Truong and Xuan Tho communes of Da Lat city (old).
From these outstanding features, Bon Hiep coffee brand has quickly been recognized by tasting experts and domestic and foreign organizations as having high quality.
Typically, the Asian Enterprise Research and Development Center (Ho Chi Minh City) certified Bon Hiep coffee as a strong ASEAN brand in 2019 (ASEAN Brand Awards 2019).
The Asian Economic Research Institute and the Institute of Survey and Evaluation of Competitiveness Index certified the product as “Top 10 Strong Vietnamese Brands, Outstanding Vietnamese Entrepreneurs for the 4th time in 2019”. In 2023, Bon Hiep coffee product was recognized as 3-star OCOP.
Mr. Truong Cong Hiep further revealed that the unique feature of the 3-star OCOP product Bon Hiep coffee is the harmonious blend of robusta and arabica coffee from Cau Dat, in Xuan Truong and Xuan Tho communes, old Da Lat city.
This place has an altitude of over 1650m above sea level, low temperature, suitable for creating "brown pearls" of Lam Dong with many values recognized by coffee connoisseurs around the world. Every year, businesses have to buy a quantity of goods to serve the processing of ground coffee products.
Lam Dong currently has 725 OCOP products, including 7 national 5-star OCOP products, the rest are provincial 3-4 star OCOP products.
Mr. Hiep affirmed: "Perhaps the opportunity for my OCOP is very big when it is more favorable in connection, but it also means having to actively find more unique and characteristic features, or connect and coordinate with other entities in other communes in the province to have more competitive products so as not to be obscured in the coffee product line."
To do this, businesses like yours need large capital to expand their scale of association, invest in machinery, technology, and product marketing.
5 important solutions
For Lam Dong - a locality with clear strengths in high-tech agriculture , a diverse product ecosystem from vegetables, temperate fruits, coffee, tea to medicinal herbs, the development of the OCOP Program is a great opportunity to position the local brand. However, for Lam Dong OCOP to develop sustainably and reach out to the national and international markets, the province needs to closely follow the general direction and flexibly implement solutions suitable to local conditions, from planning raw material areas, technological innovation to developing chain linkages.
On June 22, 2025, speaking at the National Conference summarizing the National Target Program on New Rural Development and the National Target Program on Sustainable Poverty Reduction for the 2021-2025 period, Prime Minister Pham Minh Chinh affirmed that OCOP contributes greatly to the rural economy, creating industries and added value for agriculture, farmers and rural areas.
However, the Prime Minister said that the OCOP Program needs to focus on five major issues to ensure sustainability. These are increasing intrinsic value including stable and quality raw material areas; better mobilizing business support; increasing the content of science and technology to create outstanding international products; building brands, attracting major brands to invest in OCOP; and allocating reasonable capital to develop and consume OCOP products.
To effectively implement the Prime Minister 's direction on the OCOP Program, localities need to focus on reviewing, planning and developing stable raw material areas, ensuring quality, closely linked with organizations and processing and consumption enterprises. At the same time, it is necessary to increase the attraction of enterprises to participate in the production, processing and consumption support process, especially for products with the potential to develop into national products.
At the same time, the application of science and technology must be considered a key solution to enhance the value, quality and distinctiveness of OCOP products. Localities also need to step up the construction and promotion of OCOP brands associated with cultural identity and regional advantages, attracting major brands to invest and develop large-scale OCOP products.
In addition, it is necessary to arrange reasonable financial resources, diversify capital sources from the budget, preferential credit, businesses and the community to support production, promote trade, and expand the market for sustainable consumption of OCOP products.
According to initial statistics, Lam Dong currently has 725 OCOP products, including 7 national 5-star products, the rest are provincial 3-4 star OCOPs. Looking at the quantity, it can be seen that the province's OCOPs are quite large, but the national level is still small.
Source: https://baolamdong.vn/de-ocop-lam-dong-phat-trien-ben-vung-290832.html
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