In recent years, Hue city has focused on implementing many solutions to develop night tourism , contributing to realizing the goal of turning the locality into a unique cultural and tourism center of the country.
Night tourism models are increasingly defined, concentrated in key areas such as: Pham Ngu Lao - Vo Thi Sau - Chu Van An walking street, Hai Ba Trung walking street, Le Loi street cultural and artistic space, the area surrounding the Imperial Citadel, and the walking routes on both banks of the Perfume River. These spaces integrate cultural - artistic activities, cuisine , entertainment and night shopping, thereby attracting a large number of tourists as well as the local community to participate.
Based on its unique cultural values, Hue is building a strategy to develop key tourism products with their own brands, such as "Hue - Capital of Cuisine", "Hue - Capital of Vietnamese Ao Dai", "Hue - City of Festivals". At the same time, the city is promoting the development of typical tourism products such as eco-tourism, healthcare, agricultural tourism, spiritual tourism, and craft village tourism, combined with digital transformation and the application of smart technology in tourism promotion, management and experience.
People and tourists visit Hai Ba Trung walking street (Hue city).
Some models for developing night tourism products that have been implemented include diverse night performances, connecting heritage spaces and urban life. Hue royal court music performances are maintained periodically in the evening at Duyet Thi Duong, Ca Hue on the Perfume River. In addition, previously, the Hoang Thanh night street maintained street art performances on weekend evenings. Night cultural festivals within the framework of Hue Festival 2024 attracted over 2,000 visitors per night.
In addition, Hue city has initially developed a number of sports and health care activities at night, contributing to forming healthy living habits for residents and tourists. Events such as "Hue Jogging Night" attracted over 1,000 participants, of which about 30% were tourists. Yoga clubs organized practice at Thuong Bac Park, the ironwood bridge area, combined with music to create a lively community living space....
Night shopping and entertainment activities in Hue city are mainly concentrated in walking streets (Nguyen Dinh Chieu, Vo Thi Sau - Chu Van An - Pham Ngu Lao) and shopping centers such as Vincom, AEON Mall. Hai Ba Trung walking street, Truong Dinh night market operates on weekend evenings with more than 40 food, handicraft, fashion stalls...
Nighttime tourism activities in Hue have developed positively, with many unique products, closely linked to heritage and local cultural experiences. The pilot program "Citadel at night" extended the opening hours to 23:00, within 4 months attracted over 20,000 visitors. "Hue at night" tours combining electric cars, double-decker buses, walking and enjoying Hue folk songs or traditional cuisine are deployed by many travel agencies with an average capacity of 70% each night. In addition, the night cruise route on the Perfume River combining traditional music and dinner service has been organized periodically, contributing to enriching nighttime tourism products...
The activities of introducing culinary culture and night-time dining services in Hue have many advantages as Hue is a locality rich in specialties and traditional serving spaces. The night-time culinary route on Vo Thi Sau - Pham Ngu Lao - Truong Dinh streets operates stably on weekend evenings, with over 100 establishments serving after 11pm, of which about 60% receive positive reviews on the international tourism platform. The programs of "Hue - Culinary Capital" Festival and Vegetarian Food Festival are held periodically each year, attracting an average of 3,000-5,000 visitors/event. Street food tours by cyclo are exploited daily, creating a unique experience for tourists...
According to the Hue City Department of Tourism, the implementation of the Project on a number of models for developing night tourism in the locality in recent times has achieved some outstanding results such as: Revenue from products and services operating at night accounts for about 20% of total tourism revenue in the inner city area, showing the development potential of this type; The cooperative relationship between the state management agency of tourism and the tourism and travel service enterprises has been strengthened, especially in organizing and exploiting sightseeing programs and art performances at relic sites in the evening; The image of Hue city has gradually changed in a more dynamic, open and modern direction, contributing to renewing tourism experiences, attracting young and returning visitors; Socialized resources have been effectively mobilized from enterprises to organize art events, festivals and night services.
Overall, it can be seen that the synchronous implementation of solutions has initially formed an ecosystem of night tourism products in Hue city, contributing to promoting the growth of the tourism industry, improving service quality and improving the image of the destination. Night tourism is becoming a new highlight, attracting a large number of tourists, making an important contribution to the process of building and developing Hue city into a heritage - culture - ecology - landscape - environmentally friendly and smart urban area.
Source: https://bvhttdl.gov.vn/du-lich-dem-dang-tro-thanh-diem-nhan-moi-thu-hut-khach-den-hue-20250704115155821.htm
Comment (0)