New boost for Thanh Hoa's cultural industry and trade promotion

VHO - The People's Committee of Thanh Hoa province has just issued a decision to establish the Thanh Hoa Exhibition - Fair - Advertising Center under the Department of Culture, Sports and Tourism. This is expected to be a new cultural - economic institution, contributing to strongly promoting promotional activities, trade promotion and developing creative industries in the area.

According to the newly issued decision, Thanh Hoa Exhibition - Fair - Advertising Center was officially established on the basis of receiving the original status of the Exhibition - Fair - Advertising Center from Thanh Hoa Radio and Television Station (now Thanh Hoa Newspaper and Radio - Television Station).

Thanh Hoa Exhibition - Fair - Advertising Center is expected to become a highlight in the chain of activities promoting culture, promoting trade and developing local tourism.

The Center is a public service unit with revenue, self-sufficient in part for regular expenses, under the Department of Culture, Sports and Tourism of Thanh Hoa province, with legal status, its own seal and account according to the provisions of law.

The center is located at Hung Vuong Avenue, Hac Thanh Ward - a central location, convenient for organizing large-scale cultural, economic and social events.

The conversion of the unit to the Department of Culture, Sports and Tourism clearly demonstrates the orientation of specialization and increased initiative in exhibitions, fairs and advertising, three areas of important significance in developing the cultural industry and promoting trade and services in the province.

According to regulations, the Center has the function of serving the state management of the Department of Culture, Sports and Tourism on exhibition, fair and advertising activities; at the same time providing public services in this field.

The Center is assigned to develop strategies, long-term, medium-term and annual plans for professional activities; organize events to serve political tasks, socio-economic development; widely promote exhibitions, cultural and artistic exchanges domestically and internationally; provide information, documents and organize specialized consulting services.

A highlight in the Center's activities is the ability to coordinate with local units, especially the district-level Department of Culture and Society and the Public Service Centers at the commune and ward levels to organize promotional programs and fairs of community and regional nature.

In addition, the Center is also assigned the task of compiling, printing and publishing professional magazines to disseminate professional knowledge and new trends in the field of exhibitions and advertising.

Regarding the organizational structure, the Center has a Director and Deputy Directors, along with three specialized departments: Administrative Organization Department; Exhibition Department; Service - Advertising - Propaganda Department. The number of employees will be determined based on job positions, meeting professional requirements, tasks and organizational structure, including payroll from the state budget and labor from career revenue sources approved by the Provincial People's Committee.

The establishment of the Center not only aims to reorganize the apparatus to be streamlined and efficient, but is also an important step in the strategy of developing culture in conjunction with the economy.

This is considered a fulcrum for Thanh Hoa to organize major events, promote tourism investment potential, and expand domestic and foreign cooperation networks, contributing to the goal of sustainable development of the province's cultural industry in the new period.

Source: https://baovanhoa.vn/van-hoa/cu-hich-moi-cho-cong-nghiep-van-hoa-va-xuc-tien-thuong-mai-xu-thanh-153369.html