Promote production, business, expand market

Raw tea growing area of Binh Son Agricultural and Forestry Cooperative.

In order to achieve impressive revenue growth and create more jobs for local workers, Thanh Phat Macadamia Cooperative, Thuong Ninh Commune has proactively purchased and processed raw materials and promoted marketing activities, expanding the consumption market. Currently, the Thanh Phat OCOP 3-star dried macadamia brand (whole and peeled) is present in many provinces and cities across the country. In the first 8 months of 2025, Thanh Phat Macadamia Cooperative purchased and processed nearly 20 tons of fruit; of which about 13 tons were produced by the Cooperative itself and more than 7 tons were purchased from local production areas. Director of the Cooperative Do Trong Hoc said: “The production and business strategy of the unit all comes from making the most of local potential and strengths with the goal of building a chain of links and diversifying revenue sources. To ensure stable production, the Cooperative has cooperated with local macadamia growers to be self-sufficient and control the local raw material area. In addition, the Cooperative also hopes to be facilitated in linking and forming a standard raw material area for sustainable production, without interruption, with enough capacity to supply a large quantity of products to meet market demand.”

Haca Green Agricultural Cooperative in Dong Thang residential group, Ngoc Son ward specializes in producing products such as fresh, dried freeze-dried cordyceps, whole cordyceps, cordyceps stewed bird's nest, cordyceps wine, and cordyceps saffron honey. There are 3 products of the Cooperative that have achieved 4-star OCOP: dried cordyceps, whole cordyceps, and cordyceps capsules that have achieved 4-star OCOP product certification. Director of the Cooperative Trinh Thi Minh Tam said: "After being supported to develop into 4-star OCOP products, attaching traceability stamps and participating in trade promotion programs, the value of the Cooperative's products has been greatly increased. Being granted a certificate helps the product become a prestigious brand in the market. The product is also guaranteed to be stable in quality, accurate in origin and protected by law."

As of early September 2025, the whole province has 1,364 cooperatives; including 857 agricultural cooperatives, 188 industrial - handicraft cooperatives, 132 trade - service cooperatives, 21 construction cooperatives, 28 transport - communication cooperatives, 67 People's Credit Funds, 29 environmental cooperatives and 42 other cooperatives. To expand the consumption market, many cooperatives have organized production, business - service activities well. Typically: Thieu Hung Agricultural Service Cooperative, Thieu Hoa commune, cooperated with Lam Son Sugarcane Joint Stock Company to invest in building greenhouses and net houses on an area of over 4 hectares to grow Kim Hoang Hau melon (recognized as a 4-star OCOP product) and build 20 hectares of vegetable growing areas according to VietGAP standards, with labels to trace the origin of goods, achieving revenue of 26 billion VND/year; Tan Tho handicraft cooperative model, Trung Chinh commune produces rattan and bamboo, with a revenue of over 4.5 billion VND/year, creating jobs for over 500 workers, with an average income of 4 - 5 million VND/person/month; a model linking members and farmer households to grow tea on an area of 30 hectares and produce high-quality OCOP tea products, with a revenue of 2.5 billion VND/year of Binh Son agricultural and forestry cooperative.

It can be affirmed that cooperatives are a suitable economic organization model, contributing to solving many limitations of household economy, creating jobs and stable income for local workers, promoting the development of key products of each locality and the province. At the same time, cooperatives represent members to sign contracts with enterprises to consume products, organize production, comply with technical processes according to orders of enterprises to improve the quality of agricultural products. From there, promote the positive role of cooperatives in reducing production costs - stable consumption and expanding scale, improving productivity, competitiveness, improving production efficiency, agricultural business and income of member households. Implementing the One Commune One Product (OCOP) Program, cooperatives and cooperative groups are the most active factors in each locality, contributing to shifting the rural economic structure, implementing the group of criteria on production, income, and poor households in the set of criteria for advanced new rural construction.

Vice Chairman of the Provincial Cooperative Union Le Hong Hai said: From the strategy of developing diversified goods and agricultural products according to market demand, many cooperatives have played a good supporting role in linking the consumption of products of member households. From there, promoting the formation of cooperative models producing according to the value chain associated with key products, large-scale and widespread, contributing increasingly effectively to the socio-economic growth of the province. However, to affirm their position, cooperatives need to continue to promote the advantages of quality agricultural raw material areas associated with preliminary processing, completing raw materials for purchasing enterprises for processing. At the same time, creating conditions for agricultural production households to be able to consume products, promote production development, and put the household economy firmly on the path of integration.

Article and photos: Minh Ha

Source: https://baothanhhoa.vn/day-manh-san-xuat-kinh-doanh-nbsp-mo-rong-thi-truong-260483.htm