Consumers are increasingly concerned about health factors and transparency in production and business. This is not only a positive change in shopping behavior, but also becomes a "filter" for the market, helping green, safe products with clear origins to affirm their position and build trust with consumers.
 |
Spreading green consumption trends
Shopping habits are changing dramatically, instead of focusing only on price, consumers are increasingly concerned with product quality. In addition to prioritizing environmentally friendly products, the green consumption trend is also gradually expanding to responsible, safe for health, and transparent about origin choices.
At Co.opmart Vinh Long Supermarket, the green consumption trend is not only encouraged but is gradually becoming a long-term orientation for customer service. Mr. Van Quoc Hoang - Director of Co.opmart Vinh Long Supermarket said that consumers today not only care about product quality but also pay special attention to environmental factors. Reusable products with large capacity outer shells, environmentally friendly packaging, and natural ingredient lists are favored by consumers.
To meet that trend, supermarkets have strict requirements for all products on sale. According to Mr. Hoang, each item must undergo an inspection process from origin, expiry date to food hygiene and safety standards. Periodic re-inspections are also carried out to ensure input quality and protect consumer rights.
“We do not just stop at encouraging green consumption, but also aim to build responsible consumption habits in the community. Each program implemented is also a step towards bringing clean products with clear origins closer to each family,” said Mr. Hoang.
Accordingly, consumers are increasingly aware of choosing clean food with guaranteed origin. Ms. Nguyen Thi Hanh (Phuoc Hau ward) shared: "Nowadays, when buying anything, you have to look at the origin and expiry date. I prioritize buying vegetables with VietGAP certification or packaged with clear labels to protect the health of the whole family."
However, not all businesses can easily enter the green consumer market. For example, some models of household products made from rattan, bamboo straws, wooden toys, etc. that were once highly appreciated for being environmentally friendly and safe for health have had to stop operating because of difficulties in maintaining stable output, high production costs, lack of distribution channels, and inability to compete with cheap plastic products. Obviously, when "green products" have not reached consumers, the journey of "green business" still has many obstacles.
 |
| Consumers are excited to participate in the "green living" program at Co.opmart Vinh Long Supermarket, contributing to spreading responsible consumption habits in the community. |
Improve quality, increase competitiveness
From a business perspective, green consumption is not only a trend, but also a driving force for businesses to upgrade products, create differentiation and affirm reputation.
Ms. Le Thi Bao Trang - owner of Vinh Quang jelly business (Tan Hanh ward) said: "Producing safe products with clear origins will definitely cost more, from choosing raw materials, to packaging, certification and finding suitable markets.
 |
| In addition to applying science and technology to production to improve product quality, businesses also focus on improving designs to attract customers. |
But investing properly will bring long-term effectiveness in the future." Instead of using gelatin from animal sources, Ms. Trang chose agar powder extracted entirely from plants to produce delicious vegan jelly cakes. Although the production cost and finished product cost are higher than the general market level, they are still favored by consumers.
Not stopping there, Ms. Trang's establishment also focuses on building an environmentally friendly brand identity: paper bags, advertising documents, business cards... At the same time, promoting business through e-commerce, guiding visitors to the website, scanning QR codes to access information...
“Since the product “Son Thuy Jelly” was recognized as a 3-star OCOP, consumption has been easier thanks to building trust with customers. I continue to invest in the brand not only to increase recognition, but also as a way to maintain long-term trust,” said Ms. Trang.
Similarly, Thuan Duyen Food Company Limited (Song Phu Commune) has made clear changes. Ms. Nguyen Thi Truc Linh - Director of the company said: “I do not just want to sell a jar of fermented bean curd in the traditional way, but also want to create more value for health and trust in Vietnamese products. Therefore, I have improved the production process according to HACCP standards, and at the same time published the nutritional ingredients table (Nutrition Facts) according to regulations, to make the product more transparent and suitable for modern domestic distribution channels. In addition, step by step upgrading product quality to achieve 3-4 star OCOP certification, expanding distribution channels from the domestic market to export to Cambodia, Canada, the US, Switzerland ...”.
However, under pressure to tighten control over the quality and origin of goods, many distribution units, which used to be the consumption hubs of enterprises, are temporarily suspending imports to review and supplement legal documents according to new regulations. This indirectly affects the commercial activities of enterprises.
Ms. Nguyen Thi Truc Linh said that the company's revenue has decreased by about 50% because some small retail stores have stopped placing orders while waiting for procedures to be completed and conditions for product distribution to be met as required by authorities.
“Instead of relying solely on agents, I am switching to directly approaching consumers through social networks, e-commerce platforms and mobile sales vehicles to rural markets from Dong Nai, Ho Chi Minh City to Ca Mau, in order to expand my customer base and adapt to market changes. In the coming time, I will register for OCOP certification for new products to enhance my reputation, while focusing on training a team of staff specializing in online sales channels and gradually bringing products into modern supermarket systems to expand market share more sustainably,” Ms. Linh shared.
When consumers prioritize choosing safe products with clear quality and origin, it not only opens up opportunities, but also poses challenges for businesses. In an increasingly demanding market, businesses are forced to choose: either proactively innovate and improve product standards, or accept standing out of the competition as consumers become increasingly smarter and more demanding. |
Article and photos: THAO TIEN
Source: https://baovinhlong.com.vn/kinh-te/thi-truong/202507/tu-xu-huong-tieu-dung-xanh-den-san-xuat-kinh-doanh-xanh-d07116a/
Comment (0)