Promote agricultural trade promotion

In recent times, the increased implementation of trade promotion solutions, advertising of agricultural products and local specialty products has created opportunities for businesses, establishments and farmers to expand their product consumption markets.

According to the assessment of the functional sector, in recent times, the quality of agricultural products has improved significantly, with more diverse types, constantly improving quality and design to meet the needs of an increasingly demanding market. In addition, cooperatives and farmers have proactively implemented growing area codes, traceability, and production according to VietGAP and GlobalGAP standards to increase transparency of product information and build trust with consumers.

Mr. Huynh Van Cap - Director of Dong Thanh Sweet Thanh Tra Cooperative (Dong Thanh Ward) said: "The cooperative's sweet Thanh Tra has achieved 4-star OCOP product. The cooperative's Thanh Tra seedlings have origin traceability stamps, helping buyers identify the exact origin of the seedlings. The cooperative also actively participates in promoting the product at festivals and fairs. At the same time, thanks to local support, the output is consumed by supermarkets at quite high prices, bringing stable income to the members."

In recent times, the agricultural sector has coordinated to organize many fairs, agricultural product markets, regional specialties, trade promotion, connecting supply and demand between localities, enterprises, cooperatives with supermarkets, and modern retail systems.

At the same time, support households, cooperatives, cooperative groups, production facilities and production households to update information, register to sell through channels and e-commerce platforms. At the same time, the functional sector also continues to innovate, improve the quality of trade promotion, effectively exploit the domestic market, and strengthen the connection between domestic and foreign supply and demand.

Accordingly, many agricultural products of the province such as durian, rambutan, mango... have been available on some e-commerce platforms. Many cooperatives and enterprises supplying and consuming products have connected with each other and signed cooperation contracts in organizing production, supplying and consuming products.

Cooperatives and businesses said that the conference on trade promotion and product consumption connection has created a bridge to grasp consumption needs, support localities in bringing goods into the distribution system, and expanding the market.

Thanks to trade promotion activities, many products are widely promoted and have a stable consumer market.

Thanks to advertising and trade promotion activities, many products with strengths and local and regional specialties have been widely promoted, gradually penetrating modern distribution channels and most of the products have been present in demanding markets.

Ms. Nguyen Thi Truc Linh - Director of Thuan Duyen Food Company Limited (Song Phu commune) said: Fairs, exhibitions and product introductions are opportunities for businesses inside and outside the province to promote their brands, rural industrial products, OCOP products, affirming their quality to consumers; are opportunities for businesses to exchange, promote trade, boost trade of high-quality Vietnamese goods, link production and consumption of products to expand domestic and export markets.

In the coming time, the Department of Agriculture and Environment will continue to support the development of agricultural product brands, trademarks, geographical indications and agricultural product trade promotion programs; develop planting area codes, farming area codes, and packaging facility codes that meet standards, associated with geographical indications, and traceability to create brands and product reputations, meeting the needs of domestic and foreign markets.

In addition, strictly manage the crop season, analyze information on agricultural market prices, agricultural varieties and production orientation for farmers and organizations. At the same time, continue to promote the implementation of trade bridges, link with enterprises to invest in production, purchase, consume and export agricultural products, especially vegetables, fruits, rice, the province's key products.

Grasp new regulations and technical barriers of export markets, especially conditions related to origin and environmental standards, animal and plant quarantine for agricultural products to promptly have plans and solutions to organize and manage appropriate agricultural production, ensuring the maintenance and expansion of official agricultural product export markets.

At the same time, strengthen propaganda for enterprises, cooperatives, cooperative groups, and farmers to produce in the direction of high-tech, organic, ecological, circular agriculture, adapting to climate change, and digital transformation in agriculture and rural areas.

Continue to support businesses, cooperatives, production and business establishments in digital transformation, application of information technology in e-commerce and management, introduction of goods, and sale of products on e-commerce channels...

Ms. Huynh Kim Hoa - Tra Vinh FARM-Sokfarm Co., Ltd. (Tieu Can commune): Participating in fairs, the unit has displayed and introduced many products that meet OCOP standards from 3-5 stars. Although the products have a stable consumer market and are exported to many countries, we still participate in festivals and fairs with the desire that consumers know more about our business and products.

Article and photos: TUYET NHI

Source: https://baovinhlong.com.vn/kinh-te/202507/day-manh-xuc-tien-thuong-mai-nong-san-0551023/