Bank of Happiness

In the banking industry, which is famous for its pressure and strictness, SHB has built a very unique working environment: a place where people working in finance do not only chase after numbers but also find sharing, respect and love. Here, each individual feels happiness in a simple but sustainable way.

On a Saturday morning, on the SHB FC Academy field, the laughter of children resounded loudly. Among them, 10-year-old Gia Khang was enthusiastically dribbling the ball under the guidance of dedicated coaches. In the corner of the stands, his mother smiled happily because her son had a memorable summer, playing and studying properly. SHB FC Academy is a special program for children of SHB employees, showing concern beyond the boundaries of work, reaching out to each family home.

From work to second home

Love for SHB comes not only from policies and benefits but also from real connections and real emotions.

Ms. Nguyen Thi Ngoc Thao - Head of Treasury Department of SHB Khanh Hoa has been with the bank for 16 years and is always radiant : "SHB is like my second home. Customers are not only transactors, but also friends and relatives. Every day coming to the bank is a happy day."

Mr. Ly Anh Dao - Director of SHB Gia Lai also compared SHB to an indispensable part of life : "If I don't go to SHB for a day, I feel empty, like I'm missing something very important . "

Even newcomers like Mr. Nguyen Ngoc Quy (SHB Nghe An), although he has only been at SHB for 3 years, have a 15-year relationship: “Since my student days, I have longed to return to SHB. And when I officially became a part of this organization, I clearly felt that SHB is not only a place to work, but also a place to give trust, love and connection.”

People are at the heart of SHB’s sustainable development strategy. The bank continuously invests in people through a modern training system, thinking and soft skills development programs, and Agile working methods according to international standards. The workspace is designed to be open and inspiring, helping employees to be themselves and maximize their personal strengths.

SHB has been honored many times as “Best Workplace in Asia” (HR Asia), “Bank for People” (Better Choice Awards), “Diversity, Equity and Inclusion” (Finance Asia) and recently the global “Great Place to Work” certification. These titles are not only achievements but also proof of the trust that SHB has instilled in each member.

A festival - A cultural journey: No one is left behind

The emotional peak of SHB's 2025 journey is the event "SHB & T&T Group Cultural Festival - Firmly Stepping into the New Era" with the participation of 15,000 employees at My Dinh Stadium. This is an unprecedented scale festival in Vietnamese corporate culture with the spirit of the international Olympics, from the torch relay from Hung Temple, the flame lighting up My Dinh, to the national anthem record resounding from thousands of hearts.

The event not only connects the entire system but also energizes, inspires pride, and prepares for a breakthrough phase. Here, each individual is honored, each cultural value is brought to life through images, music, and emotions.

At SHB, the culture of “compassion” does not stop at a slogan. It is a practical support policy for employees who encounter life-changing events. Employees with serious illnesses are entitled to up to 12 months of paid leave so they can focus on treatment without worrying about financial burdens.

The family of Ms. V. (SHB Kinh Bac) or the family of Mr. T. (SHB Hung Yen) are examples. Not only is it material support from the Love Sharing Fund, SHB also brings spiritual values ​​such as visits, words of encouragement, and kindness from colleagues and leaders. These actions have touched the hearts of each member so that they always feel cared for, accompanied, and never alone.

SHB culture does not stop at the organization but spreads to every home. Every Tet holiday, the leadership visits the parents of employees. At the Cultural Festival, the appearance of the "Family Support Group" is a gratitude sent to loved ones who have supported and sacrificed so that the staff can devote themselves to SHB.

Spiritual gifts, handwritten letters, poems and songs in lieu of sharing and thanks from relatives of employees were sent to SHB. Especially the beautiful story of Mrs. Le Binh, mother of Ms. Trinh Thi Ngoc An (SHB Vung Tau). The retired teacher was moved when witnessing the Festival and wrote a poem about SHB. The work was then adapted by People's Artist Nguyen An Ninh and performed by 2 Meritorious Artists Thien Hue Minh Thong, bringing listeners into an emotional space with cultural values ​​imbued with SHB's identity.

SHBilove - Love with SHB, live every day

SHB has gone on a long journey, named SHBilove - “SHB I Live Our Values ​​Everyday”. That is the journey of each SHB person living with the core values ​​of Heart - Trust - Faith - Knowledge - Intelligence - Vision.

On the SHBilove journey, every SHB employee can be proud: they are not only working, but also living in an environment rich in human values, a collective where happiness is nurtured by trust, kindness and love.

Source: https://daibieunhandan.vn/ngan-hang-hanh-phuc-10379067.html