Hung Yen develops tourism in the new period

Hung Yen has been positioning tourism as one of the key economic sectors in its development strategy with a vision to 2030.

In the flow of innovation and integration, Hung Yen province is gradually affirming its position as an attractive destination on the Northern tourism map. With clear strategic directions, synchronous participation of all levels and sectors, and the companionship of enterprises. Hung Yen is striving to transform itself to make tourism an important economic sector, contributing to promoting sustainable development.

Innovation in thinking, modernization of tourism products

The merger of Thai Binh and Hung Yen provinces will create a new position and development space.

The whole old Thai Binh province has 2,969 inventoried relics, including 2 special national relics, 125 national relics; 2 treasures recognized as national treasures. As a land of convergence of many cultural nuances, Thai Binh has 585 traditional festivals, 91 traditional crafts such as: Nguyen village rice cake; Dong Xam silver carving; Minh Lang embroidery; Tien Le sedge mat weaving...; 58 folk performing arts and 28 social customs and beliefs.

As a land of "geomancy and talent", the old Hung Yen province possesses a rich system of historical and cultural relics with a total of 1,803 relics of all kinds. Of these, there are 4 relic clusters ranked at the special national level, 177 relics ranked at the national level, and 279 relics ranked at the provincial level, along with 8 national treasures. Pho Hien - a once bustling commercial port - is a symbol of prosperity, trade and multiculturalism, now becoming a unique cultural tourist destination.

In addition, old Hung Yen also has more than 500 traditional festivals and hundreds of traditional craft villages such as Ban soy sauce village, Phu Ung conical hat village, or Long Thuong bronze casting village; along with many relics, relic sites, and artifacts of historical, cultural, and scientific value.

Entering a new era, Hung Yen has determined that tourism is not only a service but also a comprehensive economic sector that needs to be developed systematically and professionally. The province will diversify products and build a unique tourism brand. In 2025, Hung Yen strives to welcome over 4 million tourists, with total revenue of over 1,800 billion VND.

Types of tourism that are being prioritized for development include:

Cultural - spiritual tourism associated with historical relic systems; Eco-tourism - resorts in riverside areas, green agricultural areas; Experiential tourism in craft villages, community tourism; Waterway tourism on the Red River, Luoc River - expanding the route connecting with Hanoi, old Hai Duong, old Thai Binh. Regional linkage: connecting tours - routes with Hanoi, Thai Nguyen, Ninh Binh, Quang Ninh ... to build a sustainable regional tourism system.

Cross-provincial tours connecting heritage - culture - ecology are gradually taking shape, creating convenience for tourists and promoting long-term stays.

At the same time, Hung Yen expands international cooperation, promotes in Western Europe, North America, Northeast Asia and ASEAN to attract international visitors. Organize tourism promotion activities; Tourism Week or tourism association conferences of some provinces to contribute to strongly promoting the new image of Hung Yen tourism to domestic and foreign visitors.

Developing “green - cultural - smart tourism”

Mr. Pham Van Hieu, Deputy Director of the Department of Culture, Sports and Tourism of Hung Yen province, said that in the new period, Hung Yen province has a new potential and strength, which is developing marine tourism. With the old Thai Binh province, there are main products such as: marine tourism, eco-tourism, spiritual tourism, community tourism and experience. Con Vanh, Con Den, Thuy Truong mangrove forest still retain their wild beauty, which is a great potential for developing marine eco-tourism. The infinite sea attracts tourists.

Recently, the old Thai Binh province held the groundbreaking ceremony for two key projects: Con Vanh Golf Course Construction Investment Project and Ba Lat Hang Long Port Construction Investment Project. Creating new momentum for the development of marine economy and high-end tourism.

To maximize the value of the relic, the journey of connecting heritage: "One journey - many destinations". Hung Yen province has been implementing the path of connecting cultural and spiritual heritage, combining destinations in the province and expanding connections with neighboring provinces such as Hanoi, Hai Duong and the old Thai Binh. This is considered a strategic direction to exploit potential, while contributing to preserving and promoting traditional cultural identity. Developing tourism associated with preserving and connecting heritage not only contributes to promoting the local economy, but also spreads national cultural values ​​to the domestic and international community.

The heritage connection route along the Red River is more than 55 km long with a total investment of nearly 10,000 billion VND.

Pho Hien is considered the core of the Northern spiritual tourism map. Mentioning Pho Hien - the land that used to be a famous international trading port. Here, a complex of more than 100 relics, including temples, pagodas, communal houses, communal houses... has created a typical multi-religious, multi-cultural heritage system rarely seen in the Northern Delta.

Highlights such as Tran Temple, Hien Pagoda, Xich Dang Temple of Literature, Chuong Pagoda, Mau Temple... are not only places for spiritual activities but also attractive destinations for tourists who love to learn about culture and history.

Some spiritual and cultural tourism routes are being developed: Pho Hien - Da Hoa Temple - Da Trach - Van Giang route: Connecting the legend of Chu Dong Tu - Tien Dung, folk rituals and indigenous beliefs; River tourism route from Hanoi to Hung Yen via the Red River, connecting riverside pagodas, experiencing spirituality combined with ecology; linking heritage with Hai Duong - Thai Binh - Ha Nam, 3 old provinces, forming a "spiritual circuit of the Northern Delta".

Infinity Seascape of Pacific Ocean (NSNA To Manh)

Building connecting tourist routes not only increases tourists' length of stay but also creates a multi-layered value chain, from beliefs, history to cuisine and traditional craft villages.

Hung Yen not only attaches importance to tourism development in breadth, but also focuses on quality, value and sustainability. The "green tourism" model, combining conservation with development, is being tested at eco-tourism destinations such as: Ecogarden farm, Dai Dong - Van Giang tourist area, or clean agricultural village in Khoai Chau.

Ensuring the environment and building sustainable tourism are identified as key directions. Hung Yen province identifies tourism as a “smokeless industry” and prioritizes development in a professional, creative, attractive, modern and culturally rich direction, connecting many sectors. Becoming a place not to be missed on the Vietnam tourism map.

Digital transformation and heritage promotion

According to Mr. Hieu, in the period of strong digital transformation, Hung Yen province has just promoted the application of information technology in tourism management, promotion and operation. Many localities in the province have applied QR codes at relics, built digital tourism maps, digitized historical documents and developed platforms to introduce destinations on social networks. The province has also pioneered the application of technology to promote spiritual tourism. Many large relics have had their data digitized, 3D maps built, QR codes applied, digital tourism maps built and platforms to introduce destinations on social networks developed. Improving the effectiveness of promotion, reaching domestic and international customers, contributing to positioning Hung Yen province as an attractive cultural - spiritual destination in the region.

Aiming to build a systematic tourism infrastructure, attracting private capital and large enterprises. Hung Yen province is especially interested in complex tourism service projects, accommodation areas, river experiences and restoration of the ancient capital Pho Hien which are being prioritized for investment.

Besides, calling for investment to upgrade traffic infrastructure, marinas, parking lots at major relics, and at the same time training a team of tour guides and people to work professionally in tourism.

Along with that, cooperation with large technology and travel businesses helps increase access to domestic and international tourism markets - especially young customers and independent travelers.

At the same time, Hung Yen province pays special attention to the conservation of heritage associated with sustainable development. In response to the need to preserve heritage in the context of tourism development, Hung Yen has focused on restoring and embellishing relics, while integrating traditional education programs and experiential activities into spiritual spaces. In which, the people are both the subjects of heritage preservation and those involved in tourism - creating stable income and raising awareness of cultural preservation.

Groups of solutions - from policy mechanisms, infrastructure breakthroughs, human resource training to digital transformation and regional connectivity, are deployed synchronously and drastically, Hung Yen has every opportunity to become a bright spot in Northern tourism by 2025 and continue to make further breakthroughs in the future.

With rich heritage resources, a diverse system of relics, clear political determination and appropriate development strategy. New Hung Yen is gradually affirming its role as a spiritual tourism center of the Red River Delta and has the opportunity to become a bright spot of tourism in the North by 2025 and continue to make further breakthroughs in the future.

According to Business Forum Magazine

Source: https://bvhttdl.gov.vn/hung-yen-phat-trien-du-lich-trong-thoi-ky-moi-20250710151800919.htm