Speaking at the opening of the Seminar, Ms. Vu Viet Trang, General Director of Vietnam News Agency, said that the Seminar is a step to concretize the important orientations of the Party: Conclusion No. 57-KL/TW of 2023 of the Politburo on improving the quality and effectiveness of foreign information work; Resolution No. 59-NQ/TW on international integration; and especially the spirit from the article "Striving in international integration" by General Secretary To Lam - a strong message about Vietnam's aspirations and mettle in the international arena.
Scene of the seminar "Positioning Vietnam - Communication to promote national image in the new era".
According to Ms. Vu Viet Trang, Vietnam is entering a new stage of development with the aspiration to become a powerful country with influence and a solid position in the region and the world . In that process, building and positioning the national image is not only the sole task of the media industry, but also an integral part of each component of the country's overall development strategy.
The draft Strategy for promoting Vietnam's image abroad, developed by the Ministry of Culture, Sports and Tourism, has set clear goals: to increase positive awareness of Vietnam on international press channels and digital platforms; to shape an image of Vietnam as stable, creative, developed, rich in identity and friendly.
In particular, the strategy emphasizes the role of the media not only as a supporting tool, but also as an important driving force to promote economic development, tourism, cultural industry, green growth and international integration. Specific goals for the period 2025-2035 are also clearly defined, with high requirements for systematicity, connectivity and internationality in implementation.
"We are living in a rapidly changing world, with the explosion of digital technology, artificial intelligence and new media platforms. This is both a challenge and an opportunity for Vietnam to create a breakthrough in positioning the national image.
Ms. Vu Viet Trang, General Director of Vietnam News Agency, delivered the opening speech.
In the context that the whole country is entering a new development phase with 34 provinces and cities after adjustment, opening up a more diverse and dynamic development space, the need to promote the image of a modern, attractive and potential country becomes even more urgent. General Director Vu Viet Trang emphasized that for the strategy to be successful, it is necessary to build a strong media ecosystem, in which the mainstream press plays a leading role in creating a reliable data platform for different subjects to tell about a Vietnam that is innovative, creative, preserves traditions and constantly strives.
“Vietnam News Agency has identified four key directions in implementing the strategy: First, innovate and diversify the way of telling the “Vietnam Story”. We cannot continue to tell stories in the old way. We need authentic stories that touch emotions and inspire the world to understand a Vietnam that is both dynamic and modern, while preserving its traditional cultural character. Second, expand multilingual products. External communications are only effective when they overcome language barriers. We will continue to expand products in English, French, Spanish, Chinese, Russian, Lao, Khmer, Korean, Japanese, etc., suitable for each target audience group.
Third, promote public-private cooperation in the media. Building a national image cannot be the sole responsibility of press agencies. Therefore, there needs to be a mechanism for close coordination between mainstream press, technology startups, large enterprises, citizen journalists, etc. to create widespread influence, with reliable, attractive and diverse content. Fourth, strengthen connections and information exchange with international news agencies. Through existing cooperation networks such as OANA, ANN, etc., Vietnam News Agency will promote information sharing, bringing Vietnamese media content to a wide global audience," said Ms. Vu Viet Trang.
"The national image communication and promotion strategy is not only a long-term orientation, but also needs to be realized through concrete actions - from the central to local levels, from press agencies to each citizen. As the main foreign press agency, Vietnam News Agency is committed to continuing to accompany, lead and pioneer in spreading the image of a developed, humane and unique Vietnam - to international friends, on all global information platforms", said Ms. Vu Viet Trang.
Mr. Pham Anh Tuan, Director of the Department of Grassroots Information and External Information, spoke at the Seminar.
Speaking at the seminar, Mr. Pham Anh Tuan, Director of the Department of Grassroots Information and External Information - Ministry of Culture, Sports and Tourism said: "The competition for national image is increasingly fierce, while Vietnam's image is still not commensurate with its achievements. Therefore, the Government has assigned the task of drafting a methodical, long-term strategy to affirm its worthy position on the world map".
The general goal set out in the Communication Strategy to promote Vietnam's image abroad is to promote positive information about Vietnam at home and abroad to increase positive recognition of an image of Vietnam as "Stable, developing, innovative and creative, rich in cultural identity", thereby enhancing the country's position in the international arena.
According to the Strategy, expected to be submitted to the Prime Minister this July, by 2030, 100% of provinces and centrally-run cities will carry out communication and promote local images abroad in a unified direction; organize at least 10 key international communication campaigns; increase the level of positive content about Vietnam in international press and digital platforms to at least 80%.
The strategy also aims to put Vietnam into the group of 40 countries with high positive exposure in global media, attract 35 million international visitors by 2030, and set a target for the cultural industry to contribute 7% of GDP by 2030 and 8% by 2035.
Regarding implementation methods, the Strategy proposes diversifying media forms from traditional to digital platforms, integrating media into diplomatic, cultural and sports events; combining with international press, film crews and foreign reporters. In parallel, there are specific support solutions such as improving capacity for localities, building distinctive brands, organizing international investigations and surveys and promoting the role of foreign media platforms.
Building a modern, synchronous and competitive communication strategy in the region is considered an important step to spread Vietnamese values in a rapidly changing world. In the context of increasingly consolidated national prestige and position, along with the increasing trust of the international community in Vietnam's institutions and governance capacity, arousing the desire for development and the image of a powerful nation has become an inevitable requirement.
Delegates participating in discussion at the Seminar
At the seminar, delegates (including representatives of ministries, press agencies, media experts, businesses and international organizations) discussed, shared experiences and contributed ideas to the content of the Strategy. Topics focused on national image positioning, methods of telling Vietnam's story to the world, international experience in building national brands, as well as the role of digital media and the force of "independent storytellers" in the multi-platform era./.
Vietnam.vn
![[Photo] Gia Lai provincial leaders offer flowers at Uncle Ho's Monument with the ethnic groups of the Central Highlands](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2025/7/9/196438801da24b3cb6158d0501984818)
Comment (0)