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Ecotourism – sustainable development direction of Hoi An ancient town

VOV.VN - Experiencing being a farmer or rowing a basket boat, painting masks... are activities at eco-tourism spots in Hoi An city, after tourists visit the ancient town of Hoi An - a place recognized by UNESCO as a World Cultural Heritage.

Báo điện tử VOVBáo điện tử VOV03/07/2025


Resolution 31 of the Quang Nam Provincial Party Committee on building and developing Hoi An towards becoming an ecological, cultural and tourist city determines: By 2030, Quang Nam will build and develop Hoi An to meet the basic criteria of a type II urban area and a national tourist city, with specific characteristics in terms of ecology, cultural heritage, landscape, environment, modernity, and its own identity. In which, the ancient town of Hoi An and the world biosphere reserve of Cu Lao Cham are the core.

Ecotourism development in the area has the opportunity to take pictures 1

Hoi An ancient town is an attractive destination for international visitors.

From a century-old vegetable village to a green tourist destination

Early in the morning, the tourist destination of Tra Que Vegetable Village, Hoi An, welcomed quite a number of foreign tourists. Ms. Melinda, a New Zealander, was excitedly cycling around Tra Que Vegetable Village - a village with a history of more than 300 years specializing in growing vegetables. She shared: "I came here at 7am and joined the farmers in taking care of and harvesting vegetables, planting vegetables, watering, fertilizing and taking care of the plants."

Tra Que vegetable village covers an area of ​​up to 40 hectares, with households rotating and intercropping more than 20 different types of leafy vegetables and herbs. This is the largest vegetable farm in the Quang Nam - Da Nang area, specializing in providing fresh, clean, organic vegetables all year round and is also a unique destination not to be missed when coming to Hoi An.

Ecotourism development in the area has the opportunity to take pictures 2

International visitors experience Tra Que vegetable village.

Not far from Tra Que is Kim Bong carpentry village, in Cam Kim commune, Hoi An city, formerly there were 4 families Nguyen, Chuong, Phan, Huynh all engaged in carpentry. Today, the village communal house still worships the founder of carpentry. Kim Bong carpentry is present in many architectural works such as communal houses, pagodas, wooden houses, street corners, household utensils, bearing the mark of Hoi An and Hue. Due to its location near the once bustling international port of Hoi An, the craft of building round boats to serve trade in Kim Bong carpentry village was once very developed.

Nowadays, along with the boat building and interior and exterior wood decoration, visitors to Kim Bong are also attracted by the wooden statues and exquisite decorations of all sizes, some costing only a few tens of thousands, some costing tens of millions. Mr. Vo Anh Phuong, a tourist from Hanoi, shared: “In Vietnam, there are many carpentry villages, but when I come to Kim Bong, I still see its own unique features. Today, I bought some small statues as gifts. Maybe in the near future, I will ask them to send me some large statues, after arranging a place to display them.”

Ecotourism is developing in the area, so there is a chance to take pictures 3

Crowds of people flock to Kim Bong carpentry village to visit and experience.

Cam Thanh coconut forest, also known as Bay Mau coconut forest, is located about 3km from Hoi An city and has existed for about 200 years. Every day, the coconut forest area can welcome thousands of visitors, including Vietnamese and international visitors from Russia, China, India, Thailand, Japan, etc. When visiting Bay Mau coconut forest, visitors will be taken by enthusiastic and cheerful boatmen to impressive check-in locations to take photos, watch basket boat performances (also known as basket dancing, basket spinning), cast nets to catch fish, make handicrafts from coconut leaves and enjoy traditional local cuisine...

Leaving the coconut forest, visitors can visit Thanh Ha - a pottery village formed in the 16th century with many ceramic products that were once used to present to the king. Through many ups and downs, thanks to their dedication and love for the profession, the artisans of the village have preserved the soul and "revived" the beauty of the pottery village. Ms. Nguyen Thi Bich Tuyen, Tuan Pottery store, said: "Now, when industry develops, tourism also develops, Thanh Ha ceramic products are decorative products, mainly serving restaurants, hotels or tourists".

Ecotourism development in the area has the opportunity to take pictures 4

The characteristic of Thanh Ha pottery is to keep the original red color of the terracotta, without any colored glaze on the outside. However, to meet the needs of tourists, Tuan Pottery buys acrylics to paint on the ceramic handicraft products, or for tourists to experience for themselves. With the characteristics of durable color, fresh color, long-lasting, after coloring and spraying a layer of glossy paint, Thanh Ha ceramic handicrafts have become an eye-catching picture, with prices ranging from 50,000 - 250,000 VND/product.

Tourism helps the villagers have a stable income, equivalent to 30% of the ticket price. In addition to sharing the ticket price, the pottery village receives attention from the local government for investing in infrastructure to attract tourists. Therefore, in general, the living standard of the people here is quite good, sometimes reaching 7 million VND/month.

Sustainable tourism development

Statistics from Hoi An city show that since the ancient town of Hoi An was recognized by UNESCO as a World Heritage Site and Cu Lao Cham was recognized as a World Biosphere Reserve, many new opportunities for tourism and service development have opened up. The number of tourists to Hoi An has continuously increased and it has become an attractive destination for both domestic and international visitors.

From the very beginning, Hoi An City has determined that it must develop tourism in a sustainable direction, ensuring the environment and ecology. The city has selected 4 key tourist destinations to create an eco-tourism map to provide to visitors, along with the orientation of sustainable tourism development in the core - the ancient town of Hoi An. Thanks to this orientation, 4 key eco-tourism destinations of Hoi An are being protected, cared for and developed in a sustainable direction.

Ecotourism development in the area has the opportunity to take pictures 5

Hoi An has determined to develop tourism in a sustainable direction.

On April 4, 2022, Tra Que vegetable village was officially recognized by the Ministry of Culture, Sports and Tourism as a National Intangible Cultural Heritage. Kim Bong carpentry was recognized as a National Intangible Cultural Heritage in November 2016, promoting the advantages of tourism development. Hoi An City has passed a thematic resolution on the project "Building rural villages - ecological craft villages in Cam Kim commune in the period of 2017 - 2025" with the goal that by 2025, Hoi An will establish a model of Cam Kim ecological, cultural and tourism village to develop sustainably in the direction of "Rural villages - ecological craft villages", becoming a typical tourism product of Hoi An.

At the end of May 2024, the People's Committee of Hoi An city, Quang Nam province, issued a plan to organize tour guiding activities at Kim Bong carpentry village, Cam Kim commune, contributing to the formation of a new and unique tourist attraction to serve tourists when coming to Hoi An city and contributing to improving livelihoods, increasing income, creating added value for people from the traditional profession of the community through tourism activities.

Source: http://vov.vn/du-lich/check-in/du-lich-sinh-thai-huong-phat-trien-ben-vung-cua-do-thi-co-hoi-an-post1149941.vov




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