Da Nang is one of the cities with great potential for night-time economic development with a basically synchronous transportation infrastructure system, facilities, night-time activities and services, a safe and friendly tourism environment, attracting a large number of domestic and foreign tourists every year to visit and relax.
According to the People's Committee of Da Nang City, recently, the city has directed the Department of Culture, Sports and Tourism to preside over, departments, branches, localities and related units to coordinate in researching and advising on the implementation of the Project on Some models of night tourism product development according to Decision No. 1894/QD-BVHTTDL dated July 14, 2023 of the Ministry of Culture, Sports and Tourism.
Many night tourism product models have been formed, contributing to the rapid recovery and strong development of Da Nang tourism, positively contributing to the city's economy, creating more jobs and entertainment space for local people.
It can be mentioned as the model of performing arts activities with shows: Ao Dai show, Charming show, Hon Viet, Tien Sa show, performing arts at Ba Na, 3D Mapping film performance at Da Nang Museum, ... Periodically organize festivals, cultural events, night tourism on a large scale, unique. Especially, the re-organization of Da Nang International Fireworks Festival has created a highlight for the city's night tourism.
Tourists watch the fire-breathing Dragon Bridge show in Da Nang.
The model of sports, health care and beauty activities has developed with the establishment of many health care, beauty and sports service establishments that have been highly appreciated by tourists and have achieved international titles and awards. The city has also successfully organized international sports events; The series of nighttime sports and entertainment events was first held on the occasion of the 50th anniversary of the liberation of Da Nang city, attracting a large number of people and tourists to watch and cheer.
In addition, the night shopping and entertainment model is noted by the opening of Bach Dang Walking Street, the development of tourism services at My An night beach, the investment in An Thuong Tourist Street... with diverse entertainment, culinary, shopping, cultural and artistic activities. Support for the organization of Son Tra night market, Helio night market, extending the operating hours of Han market at night...
The night tour model is of interest when investing in completing infrastructure, supporting the improvement of service quality to organize the Han River night tour program. Investing in phase 1 of the Bach Dang - Nguyen Van Troi - Tran Hung Dao walking street and the decorative electrical system along the Han River and the coast. Increasing the frequency of the Dragon Bridge fire-breathing program, rotating the Han River bridge to open on holidays and Tet. Opening of the Da Nang sea flower street. Encouraging the formation of night tour programs at tourist areas and destinations such as: Sunworld Ba Na Hills, Danang Downtown, Mikazuki, Nui Than Tai Hot Spring Park, ...
The model of introducing culinary culture and night-time dining services has recorded many results with the implementation of the announcement of the Da Nang Food Tour campaign with a Culinary Passport and a Digital Culinary Map selecting more than 400 prestigious and unique culinary locations. Organizing the Da Nang Food Tour festival 2025. The city continues to invest in completing streets specializing in night-time culinary business such as Pham Van Dong, Le Thanh Nghi, Vo Nguyen Giap... Encourage the formation of culinary services combined with entertainment at high-end resorts. Form clusters of culinary experiences combined with community culture such as Toom Sara, farmstays, homestays,...
Although there are still some difficulties, it can be seen that the development of night tourism products has contributed to affirming the tourism brand and the attractiveness of Da Nang destination in recent times. This is also demonstrated through many prestigious international tourism titles and awards along with the favorite choice of tourists.
According to statistics, in 2024, the number of guests served by accommodation establishments in Da Nang is estimated to reach nearly 10.9 million, an increase of 32.8% compared to 2023; of which international visitors are estimated to reach 4.1 million. Tourism revenue is estimated to reach more than 31 trillion VND.
As of the first 6 months of 2025, the number of guests served by accommodation establishments in Da Nang is estimated to reach nearly 5.8 million, an increase of 17.1% over the same period in 2024; of which, international visitors are estimated to reach more than 2.6 million, an increase of 33%; domestic visitors are estimated to reach nearly 3.2 million, an increase of 6.6%. Revenue from accommodation, food and beverage, and travel is estimated to reach more than 18.2 trillion VND, an increase of 22.6% over the same period in 2024.
Source: https://bvhttdl.gov.vn/cac-mo-hinh-san-pham-du-lich-dem-dong-gop-tich-cuc-vao-kinh-te-da-nang-20250704104841886.htm
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