According to a representative of the Ho Chi Minh City Department of Tourism , the activities clearly demonstrate the orientation of tourism development associated with indigenous culture and the application of creative technology, promising to create a strong attraction for domestic and foreign tourists.
Highlights this summer are two programs: "Find your flavor" summer culinary tour series and "Shine Essence" technology applied art program.
In the summer of 2025, Ho Chi Minh City tourism will be bustling with a variety of attractive products.
Summer culinary tour series "Find your flavor" - Journey to discover the culinary identity of Saigon - Ho Chi Minh City
Taking place from July to August 2025, the "Find your flavor" program brings visitors a journey to discover the quintessence and culinary identity of Saigon - Ho Chi Minh City according to the Michelin Guide 2025.
Among 181 typical restaurants and dining establishments in Vietnam, Ho Chi Minh City has 75 honored locations including: 05 restaurants with 01 Michelin star, 21 Bib Gourmand restaurants and 49 Michelin Selected restaurants, these are high-quality culinary locations recognized by a team of international independent experts, vividly reflecting the depth and diversity of culinary culture of Ho Chi Minh City.
International tourists experience the process of cooking Vietnamese specialties.
This journey of discovery takes visitors through sophisticated culinary spaces such as Anan Saigon with creative Vietnamese fusion dishes, The Royal Pavilion with high-class Cantonese cuisine, or intimate experiences at Bib Gourmand restaurants such as Banh Xeo 46A, Pho Le, Bun Cha 145. In addition, Michelin Selected locations such as Ba Co Loc Coc, Madame Lam, A By Tung... bring new perspectives on street food and fine dining in Ho Chi Minh City, affirming the city's position as a rich and unique "culinary capital".
The program is designed with a series of extensive promotional activities, combined with the implementation of culinary tours according to each week's theme. Each week brings a new perspective on Saigon cuisine, from popular street food, traditional family delicacies to international cuisine and modern fusion creations. This is not only a taste journey but also an opportunity for visitors to feel the cultural exchange, creative spirit and friendly, generous features typical of Saigon people.
Folk dishes attract many tourists to experience.
In addition, the program also integrates activities such as issuing Culinary Passports, interactive minigames "Check-in summer dishes", culinary videos, travel... The Department of Tourism also connects with travel agencies and restaurants to build combo city tour experiences combined with full culinary packages, bringing real, vivid and convenient experience values to tourists.
"Shining Essence" - Multi-sensory art performance, honoring 50 years of Ho Chi Minh City culture
From June 17 at 23/9 Park, the multi-sensory performing arts program "Shining Essence" has officially opened to the public. Residents and tourists can visit for free from 08:00 to 11:00.
The multi-sensory performing arts program "Shining Essence" attracts a large number of people and tourists to visit and admire.
This is a special Cultural - Tourism product chaired by the Department of Culture and Sports, in coordination with the Department of Tourism of Ho Chi Minh City, applying modern video Art technology, combining light, sound, and spatial movement to vividly recreate typical literary and artistic works of the City over 50 years of formation and development.
Viewers will be immersed in a world of art that connects many genres: literature, cinema, theater, photography, architecture, fine arts, music... in a new and emotional approach. The exhibition space is designed with multiple layers, allowing visitors to interact, explore and feel the depth of art through sight, hearing and touch.
Along with the art presentations, the program also organizes attractive sideline activities: comic writing contest, digital art exhibition on the history of Ho Chi Minh City, children's painting, weekend art playground... Thereby, "The Shining Essence" is not only a place to enjoy art but also a destination for creative education, inspiring culture for the community, especially the young generation.
With a groundbreaking approach, combining traditional art and modern technology, the program contributes to building the image of Ho Chi Minh City as a creative center, where culture is spread in a new language that is attractive, close and rich in identity.
Source: https://bvhttdl.gov.vn/tpho-chi-minh-khoi-dong-chuoi-san-pham-kich-cau-du-lich-he-2025-20250704153227442.htm
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