From July 1, 2025, Quang Ninh will officially operate a two-tier local government model. This is an important step in the process of reorganizing administrative units, streamlining the apparatus, modernizing management methods and improving service quality. This change is creating positive impacts on the operations of many sectors, including tourism - the province's spearhead economic sector.
Leverage for Quang Ninh tourism to reach new heights
In fact, the tourism brands of Quang Ninh before the two-level government arrangement such as Uong Bi City, which is associated with Yen Tu, the sacred Buddhist land; Dong Trieu City - the Tran Dynasty heritage area with a system of ancient tombs and pagodas; Binh Lieu District - a symphony of nature and culture with majestic border roads, or Mong Cai City - a vibrant border destination, an international trade gateway... have all gone beyond the limits of an administrative unit. These places have been deeply imprinted in the minds of domestic and international tourists, becoming indispensable destinations in the journey to explore Quang Ninh in particular and Vietnam in general.
Ha Long Bay - a prominent tourist symbol of Quang Ninh.
Streamlining the apparatus to a two-tier government model does not affect the core values of the destinations. On the contrary, this is an opportunity for the province to strengthen management and promote tourism development in a more professional, unified and recognizable direction.
In order to ensure uninterrupted tourism activities, the Quang Ninh Tourism Department has proactively developed implementation plans immediately after the administrative unit arrangement. The Department has paid special attention to updating the map system, destination data, adjusting information on digital platforms, ensuring consistency and convenience for tourists in the process of searching and traveling.
Tourists worship at Yen Tu - a sacred destination associated with the tourism brand of Uong Bi City before the two-level government arrangement.
Mr. Nguyen Lam Nguyen, Deputy Director of the Department of Culture, Sports and Tourism of Quang Ninh, said that the tourism industry has closely coordinated with localities and businesses to review and update information promptly. The operation of the two-level government model is an opportunity for the industry to enhance digital transformation, develop smart tourism, and improve management and promotion efficiency.
The Department of Culture, Sports and Tourism has issued a document directing service and tourism businesses in the area to proactively arrange enough human resources and products to serve tourists; strictly comply with regulations on security, order, food hygiene and safety; post prices and sell at the listed prices; absolutely do not increase prices or force tourists to pay more; focus on ensuring safety for tourists.
Businesses join hands to stimulate tourism
To celebrate the important event of the province, Quang Ninh Tourism Association held a meeting with tourism businesses to discuss solutions to stimulate tourism during the peak summer season and the last months of the year. Businesses actively responded, implementing preferential packages for accommodation, dining, and sightseeing during the week to attract tourists to Quang Ninh. In addition, tourist areas, destinations, and key tourist localities in the province have proactively added and organized more cultural, artistic, and sports activities and built rich and attractive tourism products to best serve tourists.
Quang Ninh tourism businesses join hands to stimulate demand, diversify products, and improve service quality for tourists.
Mr. Nguyen Ha Hai, Chairman of the Board of Directors of THK Tourism Service Trading Joint Stock Companyin Quang Ninh, shared: The adjustment of administrative units does not affect the tour brand or products of the business. Tourists still recognize destinations by familiar names such as Ha Long, Yen Tu, Mong Cai, Binh Lieu... We have proactively updated information on promotional channels and committed to accompanying the government in the transition process.For tourists, what they care about when coming to Quang Ninh is still the quality of service, the beauty of the destinations and the real experiences during the journey.
Ms. Nguyen Thu Huong, a tourist from Hanoi, said: I have traveled to Quang Ninh many times and always remember Ha Long, Yen Tu, Binh Lieu with their unique landscapes and friendly people. The change of administrative place names does not affect my feelings and choices.
In fact, destinations such as Ha Long, Uong Bi, Mong Cai, Binh Lieu have become familiar tourism brands, trusted and chosen by many domestic and international tourists. The operation of a two-level government model helps the management apparatus to be streamlined, operate effectively, and operate smoothly from the province to the grassroots, thereby creating a solid foundation to maximize the province's tourism potential. This transformation is also in line with the modern development trend, promoting regional connectivity, accelerating digital transformation, and building highly competitive tourism products and brands.
Visitors to and from Mong Cai through the border gate are always busy.
Tourism stimulus activities in the summer of 2025, associated with the announcement of the reorganization of the two-level government apparatus, will play an important role in attracting tourists and promoting tourism recovery and growth. Quang Ninh tourism industry aims to welcome 20 million visitors in 2025, with expected revenue of VND55,000 billion.
With the proactiveness of the tourism industry, the active support of the business community and the support of tourists, Quang Ninh will continue to affirm its position as an attractive, safe and friendly destination, contributing to the completion of the province's socio-economic development targets in 2025 and the following years.
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