The program to introduce Vietnamese tourism in Germany is one of the activities in a series of programs to introduce Vietnamese tourism in Europe. At the opening ceremony of the program, Deputy Director of the Vietnam National Administration of Tourism, Mr. Ha Van Sieu said: Germany has always been a key market for Vietnamese tourism. In 2024, Vietnam welcomed nearly 250,000 German visitors, a complete recovery compared to the pre-pandemic period. In the first 5 months of 2025, the number of German visitors to Vietnam reached nearly 140,000, an increase of more than 16% over the same period last year - a positive signal and showing great potential in promoting tourist exchange between the two countries.
Mr. Ha Van Sieu, Deputy Director of the Vietnam National Administration of Tourism, spoke at the opening ceremony of the program. Photo: Organizing Committee.
“German tourists are known for their tendency to seek profound experiences in culture, history and nature; love long journeys, be environmentally friendly and respect local identity. We realize that you not only want relaxing trips, but also want to truly live and immerse yourself in local life, experiencing authenticity in every moment. “Slow travel” associated with sustainable values, environmental protection and personalized experiences, is becoming a mainstream trend in German tourism tastes,” Deputy Director Ha Van Sieu emphasized.
Visitors experience traditional Vietnamese musical instruments at the opening ceremony. Photo: Organizing Committee.
In recent years, Vietnam has focused on developing tourism products in a specialized, sustainable and unique direction, while focusing on personalizing experiences to meet the demanding needs of German tourists. Heritage tourism products in Hanoi, Hue, Hoi An, Ninh Binh... bring a journey to explore the depth of Vietnamese history, architecture and culture. Nature tours such as: Exploring Ha Long Bay, trekking in Sa Pa, Ha Giang , or exploring the majestic cave system in Phong Nha - Ke Bang and the mysterious Central Highlands will bring visitors to immerse themselves in the breathtaking beauty of Vietnam's nature. Sea and island tourism combined with cultural experiences in Phu Quoc, Nha Trang, Hoi An, Quy Nhon are also increasingly attracting German tourists.
Overview of the program introducing Vietnam tourism in Munich, Germany. Photo: Organizing Committee.
“With continuous efforts to diversify products, improve service quality and preserve cultural values, we not only hope that German tourists will have a fulfilling and meaningful trip in Vietnam, but also hope that each experience will become a cultural bridge, strengthening the friendship between the people of Vietnam and Germany,” Deputy Director Ha Van Sieu affirmed.
A recent Agoda online survey ranked Vietnam as the fifth most searched Asian destination by European travelers, after Malaysia, Japan, Indonesia and Thailand. Vietnam’s stunning landscapes, unique culture and renowned hospitality have touched the hearts of German travelers who value authentic experiences.
Ms. Nguyen Thi Thu Ha, Counselor, Head of Finance - Investment Department, Embassy of Vietnam in Germany, spoke at the opening ceremony of the program. Photo: Organizing Committee.
At the opening ceremony of the program, Ms. Nguyen Thi Thu Ha, Counselor, Head of Finance - Investment Department, Embassy of Vietnam in Germany, on behalf of the Embassy of Vietnam in Germany, expressed sincere thanks to the Vietnam National Administration of Tourism, Vietnam Tourism Development Fund and partners, businesses and entrepreneurs who organized the program.
“Tourism is not just a journey; it is also a bridge connecting cultures, promoting mutual understanding and creating momentum for economic development. This event demonstrates the close relationship between the two countries, and we believe that it will contribute to further strengthening the cultural and economic links between Vietnam and Germany,” said Ms. Nguyen Thi Thu Ha.
Many cooperation and trade programs between tourism businesses of the two countries. Photo: Organizing Committee.
The tourism introduction program in Munich city introduces the unique cultural values of Vietnamese tourism: from cuisine, traditional craft villages to sustainable tourism products. We are especially pleased to have the presence of representatives from Hue city, guiding us into the heart of Vietnam's cultural heritage.
Source: https://bvhttdl.gov.vn/gioi-thieu-du-lich-viet-nam-tai-munich-duc-20250701141432206.htm
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