Thanh Hoa Tourism: "Strengthening" strongly on the national tourism map

(Baothanhhoa.vn) - From a young field, Vietnam tourism has grown strongly, contributing positively to economic growth and promoting cultural exchange and international integration. In that journey, Thanh Hoa - the land of "spiritual land and talented people" is gradually affirming its position as a new driving force, making an important contribution to the sustainable development of national tourism in the future.

Thanh Hoa Tourism : "Strengthening" strongly on the national tourism map

Pu Luong, with its rich natural resources and cultural identity, is increasingly attracting tourists. Photo: Le Cong Binh (Contributor)

Located at the gateway of the Central region, Thanh Hoa province has many advantages to develop tourism when possessing rich, unique natural and human tourism resources of national and international value. Along with that, the transportation system is gradually being completed, diversifying types from roads, railways, airports and deep-water seaports.

In order to promote its existing potential and advantages, in recent years, Thanh Hoa province has attached great importance to investment promotion in the tourism sector and has attracted many strategic investors. Up to now, the total number of tourism investment projects in the province is 76 (18 completed projects and 58 projects under implementation), with a total registered capital of about 152 trillion VND. In particular, many large-scale projects have been and are being implemented such as: FLC Sam Son Golf Course and Resort Complex; Sam Son Sea Square and Festival Landscape Axis; Ben En Eco-tourism, Resort and High-class Entertainment Urban Area; Sun Beauty Onsen Hot Mineral Spring Resort Complex; Flamingo Linh Truong... with a synchronous and high-quality service system, aiming to meet the needs of domestic and foreign tourists in the high-end segment.

With a variety of tourism products and the participation of many large investors, Thanh Hoa tourism has made great strides, not only in developing infrastructure and facilities, but also in approaching tourism as a key economic sector. Recognizing the potential and development trends in the new situation, localities and destinations have focused on renewing existing products and developing new products, focusing on diversifying experiences. Prominent among them is the Sam Son coastal urban area, with the participation of corporations: FLC, VinGroup, Sun Group and a number of strategic investors, turning the traditional coastal land into a major resort - entertainment - commercial tourism center of the region. The Sea Square project, Sun Grand Boulevard, Sun World amusement park, high-class hotel and resort complexes... have created a breakthrough in space and raised the level of Thanh Hoa's coastal tourism products.

Sam Son coastal tourist urban area is rising to become a major resort, entertainment and recreation center of the North Central region.

Not only stopping at beach resort tourism, Thanh Hoa is promoting the development of community ecotourism, cultural - historical - spiritual tourism and some other products. Community ecotourism areas of Pu Luong, Ban Ma, Ban Ngam... in the western region of Thanh Hoa are increasingly focused on development associated with the preservation of traditional culture. According to tourism experts, this is a humane approach, in line with the growing trend of sustainable tourism in the world, when tourists not only look for a place to relax but also want to immerse themselves in the local lifestyle and culture and create positive values ​​for the local community.

Also in the journey to affirm its position and brand, Thanh Hoa tourism promotion and advertising work is increasingly invested professionally. Communication campaigns on digital platforms, domestic and international tourism promotion events are organized with a focus on each stage. Along with that, maintaining the organization of a series of cultural, sports and tourism events over the past 4 years has created a strong ripple effect, attracting tourists. In recent years, Thanh Hoa has always been in the top in attracting tourists nationwide. Typically, in 2023, the province welcomed nearly 12.5 million visitors, ranking 4th in the country; in 2024, it welcomed over 15.3 million visitors, ranking 5th in the country; in the first 6 months of 2025, it is estimated to welcome nearly 10.5 million visitors, with total revenue estimated at over 26.3 trillion VND. These impressive numbers confirm the growing attraction of the locality and open up expectations for a breakthrough development period in the near future.

Director of the Department of Culture, Sports and Tourism Pham Nguyen Hong affirmed: With favorable natural conditions, cultural depth, increasingly complete infrastructure and a methodical development strategy, Thanh Hoa is striving to attract visitors with a spirit of innovation, dynamism and aspiration to rise. Along with the traditional tourist market, Thanh Hoa tourism is ready to "welcome the wave" of new tourist markets and quality visitors. In addition to maintaining a civilized and friendly tourism environment, destinations are oriented to develop tourism products in the direction of increasing competitiveness, focusing on developing new high-quality tourism products and improving service quality. In the coming time, the province will continue to focus on creating favorable conditions, removing difficulties to speed up the progress of tourism investment projects to soon form and put into operation high-end product lines.

With the support of the government, businesses and people, Thanh Hoa is gradually rising to become a bright spot on the Vietnamese tourism map.

Article and photos: Hoai Anh

Source: https://baothanhhoa.vn/du-lich-thanh-hoa-vuon-minh-manh-me-tren-ban-do-du-lich-quoc-gia-254098.htm