For the second consecutive year, VPBank received the award "Best Priority Banking Service in Vietnam"

This is a comprehensive financial and lifestyle ecosystem exclusively for high-end customers. This is the second consecutive year that VPBank Diamond - the priority customer segment of Vietnam Prosperity Joint Stock Commercial Bank ( VPBank, HoSE: VPB ) - has been honored in the category of "Best Priority Banking Service in Vietnam". The award was presented by Asian Banking & Finance (ABF) magazine within the framework of the ABF Retail Banking Awards 2025 event, held on July 4, 2025 in Singapore.

This title recognizes VPBank Diamond's outstanding efforts in continuously improving priority customer experience through service personalization, financial solution optimization and application of modern technology.

Previously, in 2024, VPBank Diamond excellently won the "double" award in the same category by two international magazines, Global Banking & Finance Review (GBFR) and International Finance (IF). The continuous recognition by international organizations is a clear demonstration of VPBank's commitment to leading the trend of leading high-end banks, accompanying customers on the journey of creating value and sustainable prosperity.

Award "Best Priority Banking Service in Vietnam 2025" presented by Asian Banking & Finance to VPBank.

VPBank representative shared: “The continuous honors from prestigious international organizations are a testament to VPBank Diamond’s right direction and tireless efforts in creating a high-class priority service ecosystem. We will continue to invest heavily in technology, people and personalized experiences, aiming to bring outstanding and sustainable values to customers.”

Asian Banking & Finance magazine noted: “VPBank winning the category of ‘Best Priority Banking Service in Vietnam’ is a clear demonstration of the bank’s success in digital transformation and personalization. Targeting the wealthy and high net worth (HNWI) customer group, VPBank Diamond has integrated finance, technology and lifestyle into a high-end prosperous ecosystem.”

VPBank Diamond is a priority banking service of VPBank, designed specifically for the high net worth customer segment in Vietnam, with the philosophy that “Banking is not only a place to manage finances, but also a companion on the journey to prosperity”. This segment brings a professional financial ecosystem - efficient services - classy privileges, helping customers not only protect their assets but also optimize long-term added value.

Officially launched in 2018, after 7 years of launching, VPBank Diamond has affirmed its position as one of the fastest growing and most innovative priority banking services in Vietnam. By the end of 2024, VPBank Diamond has served approximately 634,000 priority customers.

VPBank Diamond stands out thanks to the combination of personalized financial advice with a team of senior experts, along with luxury living privileges such as business class lounges, senior assistants, health care services, 5-star travel ... and an advanced technology platform, allowing customers to track assets, manage finances and make transactions anytime, anywhere.

VPBank has also successfully deployed a personalized asset management service dedicated to 4 customer portrait groups: Diamond Business (entrepreneurs & businesses), Diamond Salary (managers), Diamond Invest (investors), Diamond Retiree (retirees) and most recently Diamond Family (a solution set for the whole family). The solution packages include both high-end financial and non-financial privileges designed and refined by VPBank based on the "customer-centric" strategy, with a deep understanding of the habits and needs of each customer group.

The award, organized by Asian Banking & Finance magazine, is one of the most prestigious competitions in the region, honoring financial institutions with innovative solutions, digital technology applications and outstanding customer experiences. With a jury of leading consulting firms such as BCG, McKinsey, KPMG, the award is a prestigious testament to the innovation capacity and leading position of banks.

VPBank has just unveiled a new segment, VPBank Private, providing specialized financial services created exclusively for elite customers, with the mission of accompanying and cultivating sustainable and everlasting prosperity.
This is a strategic step, demonstrating VPBank's strong commitment to providing superior, classy, and personalized financial solutions to fully meet each customer profile.
The opening of VPBank Private has once again affirmed VPBank's business philosophy: constantly improving experiences, creating outstanding values and accompanying customers on the journey to conquer the pinnacles of life.

Source: https://diendandoanhnghiep.vn/nam-thu-hai-lien-tiep-vpbank-nhan-giai-thuong-dich-vu-ngan-hang-uu-tien-xuat-sac-nhat-viet-nam-10157174.html