Vietnam tourism breakthrough: Nearly 10.7 million international visitors in the first half of 2025

Thanks to a flexible visa policy and effective promotion, Vietnam's tourism industry welcomed nearly 10.7 million international visitors in the first 6 months of 2025, an increase of 20.7% over the same period.

In the first 6 months of 2025, Vietnam welcomed nearly 10.7 million international visitors, up 20.7% over the same period in 2024 and exceeding 25.7% over the same period in 2019 - the time before the COVID-19 pandemic. In June 2025 alone, nearly 1.5 million international visitors came to Vietnam, up 17% over the same period last year.

China and South Korea were the two largest markets, accounting for 25.6% and 20.7% of total arrivals, respectively. In addition, many Asian and European markets recorded impressive increases, such as: Russia (+139.3%), Philippines (+105%), India (+41%), Cambodia (+55.6%), Japan (+17.2%).

This result is thanks to visa exemption policies, convenient e-visa issuance, and creative tourism promotion campaigns in Asia, Europe and on digital platforms./.

Vietnamplus.vn

Source: https://www.vietnamplus.vn/du-lich-viet-nam-but-pha-gan-107-trieu-luot-khach-quoc-te-trong-nua-dau-2025-post1048211.vnp