30 years of LG accompanying millions of Vietnamese families

On the occasion of the 30th anniversary of its establishment and development in Vietnam, LG recently launched the film brand Empathy Touch Love as an emotional gift for millions of Vietnamese families.

30 years of LG accompanying Vietnamese family life

The film recreates emotional slices of maturity, where childhood is filled with loving moments. It is the old TV in the middle of the small house, where the children eagerly wait for their father to adjust the antenna to watch their favorite program, the first refrigerator with cool yogurt made by their mother, the simple washing machine that helps her "lessen her work", or the first laurel wreath the child wins.

When the children have grown up, started their own careers and built their own homes, the care is not only for their own small families but also for repaying and taking care of their parents. On that journey, LG is still present, silently but persistently taking care of all family members with modern technology and deep empathy.

LG is always present silently, persistently taking care of every member.

The antenna TV has now been replaced by a modern wireless OLED TV, the traditional top-loading washing machine has given way to the AI DD washing machine, the refrigerator now has a luxurious InstaView glass surface, and the air conditioner is equipped with AI to sense and adjust to the living environment.

LG's journey of continuous improvement and product development is not only to serve but also to empathize and care more thoughtfully for each family member, because "understanding is love".

LG is proud to have accompanied millions of Vietnamese families for 30 years.

With simple lyrics written by musician Nguyen Hai Phong and familiar images that everyone has experienced, "Empathy, Touch, Love" is an affirmation that LG "Life's Good" is not far away but always accompanies everyone.

Continue writing about the empathy in the journey of taking care of Vietnamese families

Over the past 3 decades, LG has continuously innovated while maintaining its product development philosophy of “taking users as the center”. Not only accompanying, LG also personalizes the experience of each family member through superior technology. That is also the reason why LG redefines artificial intelligence into affective intelligence to enhance the experience and take care of Vietnamese families more completely.

In the entertainment field, LG has fully integrated empathetic AI into LG OLED and QNED TV product lines as well as LG StanbyME smart mobile speakers and screens. Notably, LG AI TVs can accurately recognize users through voice, recommend appropriate content according to habits and preferences, and allow customization of sound (40 million modes) and images (1.6 billion modes) or smart search via AI Chatbot and Microsoft Copilot...

Meanwhile, the two newly launched LG xboom AI and StanbyME 2 product lines are also integrated with empathetic AI to provide a superior audiovisual experience.

LG AI TV 2025 generation brings automatic user recognition, personalization and comprehensive user care.

Pioneering in comprehensive healthcare solutions, LG also launched a new Dualcool AI Air air conditioner product line, leveraging the strength of empathetic artificial intelligence to provide a smart experience, energy saving and superior air purification capabilities.

In addition, LG also owns a range of air purifiers with 9 products, equipped with an advanced filtration system with three layers of protection and powerful purification capabilities with distinct appearances such as the two-story tower shape typical of the LG PuriCare Alpha 360 line to the slim and elegant LG PuriCare Aero Booster PET and LG PuriCare Aero HIT duo.

Understanding the habits and needs of Vietnamese people, LG has developed Vietnamese refrigerators with a series of smart features, such as the InstaView glass surface. With just two light taps, the refrigerator will automatically light up to easily observe the food inside without having to open the refrigerator, avoiding power loss.

Modern Instaview glass refrigerator.

Wishing to help every woman share the housework, LG offers many options such as top-loading washer dryers, front-loading washer dryers, and WashTower washer dryers, all of which are integrated with empathetic artificial intelligence. Thanks to LG AI DD 2.0, the products can automatically detect the weight, fabric material, dirt level of clothes and suggest appropriate washing and drying programs.

LG pioneered the development of LG UltraGear screens to meet the diverse needs of users from work to entertainment or LG gram AI laptops with a thin, light design, durable performance, and 3 projector versions: 4K, Full HD, HD for high-class home entertainment.

More than just an electronic device, each LG product is a friend who understands and cares for Vietnamese families in every moment of life, so that every minute back home is a happier, more comfortable time. That is how LG has touched the hearts of Vietnamese people over the past 30 years - with technology that carries empathy.

Source: https://znews.vn/30-nam-lg-dong-hanh-cung-trieu-gia-dinh-viet-post1567267.html