Grand international festivals, billion-dollar projects and a diverse tourism ecosystem on an area of nearly 12,000 km² have helped the "city by the Han River" take on a new look, ready to reach the world .
Connecting the world through cultural tourism - events
From a prominent coastal destination in the Central region, Da Nang is promoting to become a leading cultural and event center in the region. Signing international cooperation agreements with 16 cities around the world, continuously promoting its image in key markets, organizing a series of high-class cultural, sports and tourism activities... clearly demonstrates Da Nang's strategy of "using culture to connect globally".
In 2024, the city welcomes 4.1 million international visitors. In the first 5 months of 2025 alone, this number reached 2.2 million - a testament to the growing appeal of this destination.
The international air network has also grown impressively, with 15 regular routes and an average frequency of 52 flights per day.
In the summer of 2025, a series of large-scale events were held, creating a strong ripple effect. From the International Marathon, Asian Film Festival, Golf Festival and Asian Golf Championship to special shows at Ba Na Hills, Danang Downtown... all create a vibrant and colorful festival atmosphere.
The most prominent is the Da Nang International Fireworks Festival - DIFF 2025, with the largest investment scale ever, which has become a "magnet" attracting tourists from all over to the city.
According to statistics from the Department of Culture, Sports and Tourism of Da Nang City, in the period from May 31 to June 30, accommodation establishments in Da Nang served 1.17 million visitors - an increase of more than 10% over the same period last year. Although the final night of DIFF 2025 has not yet taken place (July 12), the room occupancy rate of the whole city has reached 90-95%, hotels with 4-5 stars alone almost "sold out" with an occupancy rate of up to 100%.
According to Mr. Marcos A. Bednarski - Ambassador Extraordinary and Plenipotentiary of the Republic of Argentina to Vietnam, international events such as DIFF have contributed to bringing the image of Da Nang city in particular and Vietnam in general to the world.
"Vietnam has long been famous for its unique cultural events, but in my opinion, Da Nang is one of the pioneers, playing a leading role. I completely agree with the vision of putting culture at the center - because culture is the bridge connecting people around the world," said Mr. Marcos A. Bednarski.
Not stopping at a fireworks festival, the city aims to develop DIFF into the "backbone" of the event ecosystem, closely linked with MICE tourism activities, night economy, street festivals, art, shopping and cuisine.
DIFF will become a long-term event series, contributing to making Da Nang the leading event - entertainment destination in Asia.
Great opportunities for the tourism industry after merger
Not only DIFF, Da Nang's tourism ecosystem is entering a "golden" period thanks to its expanded area and outstanding potential after the merger.
Becoming the largest centrally-governed city in the country, Da Nang now not only has Ba Na Hills and My Khe but is also closely connected to world-class destinations such as Hoi An ancient town, My Son sanctuary, Cu Lao Cham biosphere reserve...
Almost all types of tourism converge here: from eco-tourism, luxury resorts, culture - sports, to conference tourism - MICE.
In particular, with about 80,000 accommodation rooms - of which the rate of 5-star rooms is the highest in the country - Da Nang is the leading locality in terms of infrastructure serving tourists.
According to analysis from The Outbox Company - Asia's leading tourism data research unit, the number of international visitors staying in Da Nang (after the merger) could reach 6.1 million/year in the near future, surpassing Ho Chi Minh City - which welcomed 6 million international visitors in 2024. This figure further strengthens Vietnam's position as the new "international tourism capital".
Not only stopping at tourism, international festivals like DIFF are also expected to be associated with the development strategy of Da Nang free trade zone, creating a boost for the night economy and modern urban service chain.
According to Vice Chairwoman of Da Nang People's Committee Nguyen Thi Anh Thi, DIFF in the next 5 years will be invested in on a larger scale to become a new growth driver for the night-time economy, tourism and brand of the city, in line with the vision of developing Da Nang in the direction of green - smart - modern, positioning the city's cultural brand on the regional and international map.
The merger also brings great advantages to Da Nang in terms of regional economic development. Large-scale industrial parks such as Dien Nam - Dien Ngoc, Chu Lai, or free trade zones with functions of production, logistics, digital technology, innovation, etc. are gradually forming a modern industrial ecosystem.
With these factors, Da Nang not only aims to become a high-class tourist destination, but also an important link in the global supply chain network and a truly global city - a place where all elements of culture, technology, commerce and unique local identity converge.
Source: https://baovanhoa.vn/du-lich/tu-le-hoi-tam-co-den-do-thi-toan-cau-150261.html
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