Danang International Fireworks Brand 2025: 4-5 star hotel capacity reaches 100%

In just 1 month of the International Fireworks Festival qualifying round, Da Nang City welcomed about 1.17 million tourists.

In just 1 month of the International Fireworks Festival qualifying round, Da Nang City welcomed about 1.17 million tourists .

International fireworks make Da Nang brand

In March 2008, the Da Nang Fireworks Competition was held for the first time. At that time, Da Nang city was not as bustling as it is today. The appearance of fireworks on the Han River awakened the space on both sides of the Han River at that time.

However, due to lack of sponsors, fireworks are organized some years, interrupted some years, and each season only has 2 competition nights.

Since 2017, the leaders of Da Nang City have handed over the entire event toSun Group Corporation. The Da Nang International Fireworks Festival (DIFF) was born and had a platform.

Mr. Nguyen Van Binh, Chairman of Sun Group Central Region, said that Sun Group accompanies the fireworks festival because the unit identifies this as a key tourism event.

In the first year of “socialization”, the fireworks festival was organized meticulously, widely and methodically. DIFF 2017 was extended from 2 days to 2 months. The number of participating teams also increased to 8.

In just the first two nights of competition, Da Nang welcomed about 70,000 visitors to its accommodation facilities.

In just the first two competition nights, Da Nang welcomed about 70,000 visitors to its accommodation facilities.

According to statistics, the number of visitors to Da Nang City in May 2017 increased by nearly 50% compared to 2016, of which international visitors increased by 81.2%. Along with DIFF 2017, a series of accompanying events turned the coastal city of Da Nang into the center of the summer tourist season.

The 2024 DIFF Da Nang fireworks season set a record with 162 flights serving the final night alone, an increase of more than 40% compared to normal days.

The 2025 fireworks season is considered a success, attracting the most visitors to Da Nang ever. In just the first two competition nights, Da Nang welcomed about 70,000 visitors to its accommodation facilities.

In the statistical report on the economic picture of Da Nang before the merger with Quang Nam, the Da Nang City Statistics Office also stated that Da Nang tourism has created a huge influence, promoting the development of other industries.

This year, DIFF is being held on a larger scale, with an additional competition night. Therefore, the number of visitors is expected to continue to grow strongly in the final night on July 12, with an expected increase of 15-20%.

Less than a week before the finals, many high-end accommodations have reported full occupancy, with the city forecast to reach 90-95% occupancy during this peak season. In particular, occupancy rates at 4-5 star hotels in the central and coastal areas with beautiful views of the fireworks could reach 100%.

Ms. Nguyen Thi Anh Thi, Vice Chairwoman of the People's Committee of Da Nang City, commented: "In the next 5 years, the fireworks festival will continue to play a driving role in promoting the development of Da Nang's cultural and tourism industry."

The number of visitors is forecast to continue to grow strongly in the final night on July 12, with an expected increase of 15-20%.

The number of visitors is forecast to continue to grow strongly in the final night on July 12, with an expected increase of 15 - 20%.

The fireworks festival not only heated up the tourism atmosphere in the coastal city of Da Nang but also created a significant economic boost. In June 2025, revenue from accommodation, food and beverage and travel services across the city was estimated at about VND3,869 billion, an impressive growth of 22% over the same period in 2024.

The attraction and spread of the Da Nang International Fireworks Festival - DIFF 2025 is pushing the tourism market to an unprecedented peak.

“Sold out” tickets, no rooms, of the DIFF final night

The attraction and spread of the Da Nang International Fireworks Festival - DIFF 2025 is pushing the tourism market to an unprecedented peak. Tickets for the final night have been sold out, while many 4-5 star hotels have recorded 100% room occupancy.

As early as April, when the DIFF 2025 ticket system opened for sale, the Organizing Committee warned of a “sold-out” situation for the final night. And now, that has become a reality. Most of the tickets for live viewing at the main stands have been sold out, fans can only find tickets through agents that still have a small number of tickets left.

The attraction of the final night comes not only from the grandeur of the fireworks but also from the historical nature of the event. This is the first time in 13 years that the Vietnamese fireworks team - Z121 Vina Pyrotech has participated in the final competition night and will have a dramatic confrontation with the current runner-up of DIFF 2024 - Jiangxi Yanfeng team (China). The competition between the two teams promises to bring brilliant, sparkling and magical performances in both technique and emotion.

More than 10,000 seats quickly filled up, from domestic and international tourists.

Not only will the fireworks displays that are predicted to be... top-notch be a feast for the eyes, the final night of DIFF 2025 also promises to be an explosion of emotions, with the appearance of a line-up of famous, top artists such as "brown-haired nightingale" My Tam, divo Tung Duong, singer Huong Tram... and hundreds of dancers from Vietnam's leading dance troupes. With such a huge appeal, if any audience cannot get tickets, it will be a huge regret...

The final night of DIFF 2025 will take place at 8:10 p.m. on July 12 and will be broadcast live on VTV1 - Vietnam Television.

Hoang Huu Quyet

thuonghieucongluan.com.vn

Source: https://thuonghieucongluan.com.vn/thuong-hieu-phao-hoa-quoc-te-da-nang-2025-keo-cong-suat-khach-san-4-5-sao-cham-nguong-100-a269313.html