New market

A market research firm recently released the results of their consumer research. Notably, more than half of those surveyed said they shop online every week. Most of them use their smartphones to make their purchases.

- If you look from the perspective of an average consumer, what does it mean to use a smartphone to buy things?

- This shows that most customers today are focused on saving time. As such, both the product and the payment platform must be convenient. Furthermore, the decision to buy by just looking at the screen shows that brand loyalty has decreased. However, buying quickly can also lead to the possibility that many purchased items are not used.

- On a broader scale, is the proliferation of online shopping a good thing for market development?

- Absolutely. Currently, cash on delivery is still the most popular form. But the practice of transferring the entire purchase price in advance is increasing. Another form, “buy now, pay later”, is also gradually increasing. Buy now, pay later is often related to installment payments. Thus, for both buyers and sellers, dividing the cash flow will gradually become a widespread option.

- Demand is always changing, and consumer tastes change even faster. Consumers benefit when the market is always fresh.

CROSSED WORDS

Source: https://www.sggp.org.vn/thi-truong-moi-me-post802214.html