Green shopping - small choices for big action
In recent days, at TH true mart store at 6 Trang Tien (Hoan Kiem, Hanoi ), the atmosphere is more bustling than usual. Many customers, especially young people, enthusiastically pose with hand-held hashtags with content such as "Day without using plastic bags", "Quick classification - green consumption - reduce waste".
Quynh Chi excitedly took check-in photos with hashtags in hand. |
Quynh Chi (20 years old, living in Hanoi) shared her experience: “At first, I only intended to stop by to buy some fresh milk and tea, but unexpectedly I felt like I was participating in an environmental event - simple but meaningful. I brought a cloth bag with me, did not use plastic bags or store bags as encouraged by the program, and was given an interesting gift of TH products. A normal shopping trip suddenly became an opportunity to live green in my own way.”
From June 29 to July 3, at 10 TH true marts across Hanoi, TH Group launched a series of practical activities in response to the campaign "No plastic bag day in Vietnam 2025" launched by the Hanoi Department of Industry and Trade, the Institute of Strategy and Policy for Agriculture and Environment (ISPAE), with the coordination of a number of international environmental organizations, the Vietnam Stature Foundation (VSF) and especially the participation of member businesses of the Alliance of retailers reducing plastic bag consumption. With the message "Quick classification - green consumption - waste reduction", the campaign not only aims to change behavior but also inspires positive inspiration in the community, especially young people - the future generation of consumers.
Within the framework of the event, TH true mart encourages customers to bring their own bags to reduce disposable bags. Those who do not use the store's bags will have the opportunity to receive attractive incentives. The space at the store is decorated with standees and hand-held hashtags to help customers easily check-in and spread the message of green consumption. In particular, at the two large true marts at 6 Trang Tien and 34 Hoang Quoc Viet (Hanoi), customers can visit the photo exhibition "The River Tells Plastic Stories" and on July 3 can take free art photos. In parallel, there are mini games on the TH true mart fanpage, the online contest "Reduce plastic - live green to the fullest" for those who love the environment and want to share their own green stories.
Ngan Binh - a loyal customer of TH happily responded to the campaign. |
Ngan Binh (19 years old, living in Hanoi), a regular customer of TH true mart, said: “I have been actively pursuing a green lifestyle for about 2 years now, so when I enter the store and see messages like 'green consumption', 'reduce waste', I feel more motivated. Every small action like carrying a cloth bag or refusing a plastic bag is recognized - that makes me feel like I am contributing to changing something bigger. I think that young people like us can easily spread positive things, especially when that message is associated with specific and close actions like here”. This shows that when brands and young people share the same language, the message will reach their emotions the fastest.
Mr. Nguyen Trung Thang, Deputy Director of the Institute of Strategy and Policy on Agriculture and Environment, shared: “To reduce waste, we must start with classification. To change behavior, we need to start from the place that is most closely associated with consumers - that is supermarkets and retail stores. The message “Quick classification - Green shopping - Reduce waste” is not just a slogan but a call for us to act together every day.”
TH - the sustainable journey of green living businesses
Since 2018, TH true mart has been one of the first retail chains in Vietnam to say “no” to plastic bags, replacing them with environmentally friendly bioplastic bags, and then encouraging consumers to use sustainable canvas bags. Since October 2018, TH is the first and only enterprise in the dairy industry to use yogurt spoons made from materials mainly derived from plant starch, safe for users’ health, replacing spoons made from PE plastic.
TH Group - the owner of the TH true MILK brand - has also pioneered many initiatives to reduce plastic waste throughout the production and distribution chain. A TH representative shared: “We do not consider plastic reduction a movement but a part of our sustainable development strategy. Each product is designed, each packaging is minimized, all are a resonance between environmental responsibility and economic value.”
"Collecting cartons - Spreading green living 2025" is also a program that TH is spreading in parallel with the campaign "No plastic bag day 2025", contributing to strongly promoting emission reduction. |
From 2021, TH true WATER products will stop using shrink wrap on bottle caps. Beverage bottle labels will be reduced in thickness, milk cartons will be collected and recycled into cartons, paper bags, flower pots, etc. through the campaign "Collect cartons - Spread green living". At TH's factories alone, more than 600 tons of plastic are reduced each year - a telling number that shows a real commitment from a dairy company.
Impressive photos from the exhibition "River tells plastic stories" received the attention of many young people. |
With the motto “Cherish Mother Nature” as a guiding principle since its inception, TH Group has consistently built a green and circular economic model, considering the environment as the foundation of survival. The six pillars of sustainable development that TH pursues include Nutrition and Health, Environment, People, Education, Community and Animal Welfare. TH not only builds a brand of clean products, but also cultivates an ecosystem that lives kindly with nature.
Through “green shopping”, consumers have become part of that positive flow. They not only choose clean products but also accompany the philosophy of clean, fresh from mother earth, for a more livable future.
TH consumers choose cloth bags and other sustainable bags for shopping. |
When consumption is no longer simply buying and selling but a way of expressing one’s attitude towards life, models like TH true mart deserve to become a “green address” for a generation of civilized consumers. No need for empty calls, just a small action – like refusing plastic bags – is enough to spread a big journey: the journey to protect the planet starts from today’s shopping cart.
Source: https://baoquocte.vn/th-true-mart-lan-toa-manh-me-thong-diep-tieu-dung-xanh-trong-ngay-khong-tui-ni-long-2025-319794.html
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