TH true MILK "launches" a new miracle: Applying blockchain technology to trace product origin at the Exhibition of 80 years of national achievements

Celebrating the 80th anniversary of the August Revolution and National Day on September 2, TH Group is prominently present at the "Startup and Nation Building" Exhibition Area, Vietnam Exhibition Center, Hanoi, from August 28 to September 5, 2025. At the event, for the first time, TH Group demonstrated product traceability technology to help track in detail the 12-step process of producing TH true MILK fresh milk.

Party and State leaders attend the Opening Ceremony of the National Achievements Exhibition with the theme "80 years of the journey of Independence - Freedom - Happiness". Photo: Phu Huong

Pioneering in exploiting data and applying technology to trace the origin of products, from input materials, production processes, quality control results to the distribution chain is a new feat on the journey to promote transparency in the milk market - for the benefit of consumers that TH has pursued for the past 15 years, under the leadership of Labor Hero Thai Huong - Founder, Chairman of the TH Group Strategy Council, and Vice Chairman of the National Data Association.

Traceability data standardized from day one of operation

Welcoming the Permanent Deputy Prime Minister Nguyen Hoa Binh at the area introducing the achievements of TH Group in the flow of "80 years of Independence - Freedom - Happiness" of the country, when the Deputy Prime Minister learned about the production process of TH true MILK fresh milk - with 12 closed steps from green pastures to clean glasses of milk - Hero of Labor Thai Huong said: "TH has had and standardized all data for production and product traceability since the first day of operation, now digitizing to continue developing traceability technology on the blockchain platform".

Deputy Prime Minister Nguyen Hoa Binh experiences the technology to trace the origin of TH true MILK fresh milk products. Photo: Phu Huong

According to Labor Hero Thai Huong, to have a healthy young generation - the pillar of the nation - as General Secretary To Lam advised - we must start from the foundation of health. If people want to be healthy, they must have healthy food; food products are only good when made from good ingredients. Therefore, controlling and making the origin of product ingredients transparent is a prerequisite.

Traceability is not only a technical tool, but also a guarantee for product quality and consumer health. This poses an urgent need for the development and application of traceability systems to ensure transparency and product quality, for public health.

She also said that TH Group is a pioneer in this field, taking the lead in implementing traceability technology, applying traceability technology to each product, thereby ensuring the supply of safe and healthy food sources, creating a solid foundation for the development of the young generation and the future of the country.

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“The period from 2025 to 2045 is only 20 years. The children born during this period will be the new generation of young people, the future owners of a prosperous Vietnam. Physical health and strong will are indispensable conditions for the young generation to adapt and develop in an increasingly competitive global environment. A generation of physically healthy young people will ensure a high-quality workforce, contributing to the cause of building and protecting the country.”

General Secretary To Lam

At the National Achievement Exhibition, TH is the only dairy enterprise participating in providing data on the NDA Trace platform - a traceability solution of the National Data Association (NDA) developed by Vietnamese people, integrated on a national platform, applying blockchain technology (NDA Chain) and decentralized identification (NDA DID).

Exhibition visitors were excited to experience the traceability of each TH true MILK product. Photo: Phu Huong

With traceability technology, each batch of products is assigned a unique identification code, helping to track the entire journey from raw materials, production... to consumers. All operations of creating and circulating products in the supply chain are recorded and authenticated, cannot be counterfeited, cannot be edited. This is a technology that meets international GS1 standards and is compatible with the global authentication and traceability system - EBSI Trace 4EU, providing comprehensive support for businesses connecting cross-border supply chains.

The identification code printed on the packaging of TH milk cartons in the form of QR codes not only ensures safety but also makes it easy to authenticate the product through each stage from raw materials, production, quality control, packaging, warehousing, transportation to sales. All of these authentication activities are fully recorded in the form of digital certificates throughout the product life cycle.

At the exhibition area, visitors can visually trace the origin of the product by scanning the QR code on the TH true MILK fresh milk product. The returned result is full information about the milk batch authenticated and identified on the NDA Trace platform such as: Origin of fresh milk raw materials, production, weight, ingredients, nutritional content, expiry date, instructions for use, packaging specifications, etc.

When accessing the “Traceability” tab, consumers can find out full information from the cows’ meals, feeding times, types of ingredients, milking times and production processes. All information is public and transparent according to TH’s 12-step international standard fresh milk production process – a systematic and scientific content also introduced at the exhibition, which is the world’s leading end-to-end technology that has helped TH create a fresh milk revolution in Vietnam.

Product traceability information is clearly and fully displayed, from the cow's feed, feeding time, type of ingredients, milking time and production process. Photo: Phu Huong

Product traceability: No more delays!

Tracing origin is the latest technological solution in the high-tech ecosystem and management science that TH Group has been perfecting over the past 15 years.

According to Labor Hero Thai Huong, the development of an application to trace the origin of products “cannot be delayed any longer”. With the humanistic philosophy of “Make a glass of milk with the heart and soul of a mother; Make a glass of milk with the heroic virtues of a heroic nation”, from the very first days, Ms. Thai Huong has oriented all activities of TH according to the superior thinking of “combining science, technology, high technology and 4.0 management science intertwined to create top quality products with high productivity, reasonable prices, for the health of the community”.

The National Achievements Exhibition “80 years of Independence - Freedom - Happiness” is a place where people across the country can look back on the country's development journey, and is also a place where the quintessence of socio-economic achievements converge, arousing national pride and the aspiration to reach the world.

The exhibition area of ​​TH Group's achievements in national construction and entrepreneurship is located in a prominent location with an area of ^​​212m2 in Hall 4 - Light industry, food and beverage, service, technology and innovation area.

This is an area to honor the great contributions of the private economic sector to the country's development over the past decades, as well as demonstrate the correctness of Resolution 68-NQ/TW of the Politburo, affirming the important role of the private economy as the most important driving force of the national economy, a pioneering force in innovation and digital transformation.

In addition to the traceability experience, visitors to the exhibition also learned about TH true MILK's closed production process "from green pastures to clean glasses of milk". Photo: Phu Huong

At the exhibition, in addition to data traceability technology, on the blockchain platform, TH Group also demonstrated in digital space combining real-life experiences many achievements of the enterprise in 15 years of continuous efforts for true happiness.

Visitors will be introduced to the "public health" revolutions that TH has created, the achievements contributing to the country such as promoting changes in the nature of the Vietnamese dairy industry, making the milk market transparent - for the benefit of consumers; initiating and implementing the "National School Milk" program, school meals in a systematic and standardized manner; pioneering large investments abroad in the livestock sector, enhancing the international reputation of the Vietnamese investor brand (with investment projects in the Russian Federation and Australia)...

Another content that attracted the attention of many people at the TH exhibition space was the interactive area to experience the circular economic model. On the journey to realize the two goals of sustainable development and breakthrough business, TH Group has created an inspirational model and many lessons and practical experiences in practicing the green economic model and circular economy in Vietnam.

Visitors can follow the circular production chain at TH Group, by-products and waste of one process will not be eliminated but will continue to become resources of another process, reducing emissions, enhancing the life cycle of raw materials, protecting resources and the environment. 2 international carbon neutral certifications of TH Milk Factory and Nui Tien Pure Water, Herbs and Fruit Factory in 2024 are the results proving the success of this model.

The exhibition is open to the public from August 28 to September 5, 2025 at the Vietnam Exhibition Center, Co Loa, Dong Anh, Hanoi.

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