Customers are introduced to products at the OCOP product introduction and sales point at Ky Nhu Cooperative.
A place to connect local agricultural value chains
The OCOP product sales point at Ky Nhu Cooperative was officially launched on June 27, one of two OCOP points in the province put into operation this year. This model contributes to increasing the consumption of OCOP products, especially agricultural products, handicrafts, and processed foods produced by local people and cooperatives.
Located on the central route of Highway 61, near the market, school and crowded residential area, the point of sale is considered to have a prime location. Traffic is clear, easy to access for locals and customers from neighboring areas. The cooperative has also invested carefully in display space, installed clear signs, and arranged shelves reasonably according to each product group.
Talking about the reason for choosing Ky Nhu Cooperative as an OCOP point, Mr. Tran Hoang Bac, Deputy Head of Trade Management Department, Department of Industry and Trade of Hau Giang province, said: Ky Nhu Cooperative has many favorable conditions to become a model OCOP point of sale, from location, infrastructure to proactive connection. The important thing is that the Cooperative has proactively linked with many other OCOP entities inside and outside the district, ensuring a rich and quality source of goods.
Mr. Bac also emphasized: "The establishment of a point of sale here is not only a place to consume products, but also an important focal point in communicating and promoting the OCOP brand to the community, creating conditions for people to better understand the value of local products."
Ky Nhu Cooperative is one of the typical cooperatives in the province in the field of producing and processing the famous Hau Giang snakehead fish. In recent years, this unit has strongly developed products from snakehead fish, many products have achieved 4-star and 5-star OCOP certification. Ms. Nguyen Kim Thuy, Director of Ky Nhu Cooperative, shared: “Being selected as a point of sale for OCOP products is a source of pride and also a great opportunity for the Cooperative not only to promote its products but also to support consumption for other units. We are committed to ensuring hygiene, beautiful display, stable prices and organizing product trial programs for people to easily access”.
According to Ms. Thuy, the cooperative has completed a spacious display area, installed signs, designed shelves for each product group and arranged consultants to support customers. Up to now, hundreds of OCOP products from other localities in the province have registered for consignment here, including items such as soursop tea, gac wine, dried vermicelli, traditional wine, etc.
Accompanying from many sides
Putting OCOP product sales points into operation not only benefits the cooperative, but also expands the output for other OCOP entities. As one of the entities with products participating in the sales points at Ky Nhu Cooperative, Ms. Vo Thi Phuong Trang, Ut Tay Traditional Wine Production Facility, expressed her excitement: “Previously, I only sold products through fairs or orders via the website. Now that there is an official OCOP distribution channel, and in a convenient location, my products can reach more customers. Consumers are also more secure because the products are certified and monitored.”
In addition, local people also agree and support this point of sale. Mr. Nguyen Quoc Dung, a resident of Tan Binh commune, Phung Hiep district, said: “I am a regular customer of Ky Nhu Cooperative. I have always trusted local products, especially OCOP products, because they have been certified, so I am very assured of their quality. Having the opportunity to visit this OCOP product point of sale, I was introduced to many other specialties of the province. I will definitely buy them to try to support the specialties of my province.”
The OCOP product sales point at Ky Nhu Cooperative is also considered suitable for integration into future agricultural product experience and rural tourism routes. At the same time, this is also expected to be a place to organize trade promotion activities, display, try products and introduce regional specialties.
According to Mr. Tran Hoang Bac, the industry and trade sector will continue to support cooperatives in sales skills, product management, and communication organization so that the points of sale operate effectively and sustainably. The province also aims to replicate this model in cooperatives and rest stops to gradually build a professional OCOP distribution system across the province.
Y.LINH
Source: https://baohaugiang.com.vn/cong-thuong/them-cau-noi-cho-san-pham-dia-phuong-den-voi-nguoi-tieu-dung-142569.html
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