“The destination of unique experiences”
During the 3-day trip from June 20 to June 23, the tourism survey team of nearly 30 representatives from leading travel companies in Europe and the Middle East were introduced to and experienced the most unique activities and destinations in Da Nang. Accordingly, the general assessment of the businesses is that Da Nang is a "city of surprises", with many different experiences and its own mark.

During 3 days in Da Nang , travel businesses visited and enjoyed many destinations, including Sun World Ba Na Hills tourist area, My Khe beach, Dragon Bridge, Linh Ung Pagoda (Son Tra), My Son Sanctuary, Hoi An ancient town and Da Nang International Fireworks Festival - DIFF 2025.
In addition, the 5-star resorts where the group stayed such as InterContinental Danang Sun Peninsula Resort, Premier Village Danang... also impressed with their high-class services combined with the impressive natural seascape of Da Nang.
“Da Nang is a perfect combination of nature and a modern city,” said Mr. Ahmed Alqasimi, Marketing expert of Sharaf Travel (UAE).
From the perspective of a social media content creator, Mr. Ahmed believes that Da Nang will make a strong impression on Middle Eastern visitors, because everything is very different from other famous tourist destinations. “This city has unique experiences, like the cable car to Ba Na, I have never seen anything like that in my home country,” he commented.

Sharing the same opinion, Mr. Ashfak Ahmed Mahboob Badsha, MICE Manager of Orient Travel Company (Dubai), also highly appreciated the cable car experience to the top of Ba Na when coming to Da Nang: “It is really impressive. The feeling of being in the middle of clouds and fog is an unforgettable experience. The cable car experience to Ba Na needs to be promoted more strongly to attract more international groups and corporate guests. Because this experience is worth it,” Mr. Ashfak emphasized.
Ms. Janette Stefani, Product Manager of Let's Go Tours by Amathus of Cyprus - the company representing Emirates in Cyprus, could not help but be amazed when experiencing the Ba Na cable car: "We were really overwhelmed throughout the journey because the scenery when crossing the mountains was so magnificent. This kind of beauty is hard to find in Europe", she emphasized.
Is Da Nang ready for a new wave of visitors?
The Emirates flight route from Dubai to Da Nang from June is predicted by many experts to be a boost to help the city of the Han River prepare to welcome new waves of visitors.
Ms. Janette Stefani said that high-end tourists from Europe can now easily travel directly to Da Nang, without having to transit through Hanoi or Ho Chi Minh City. “This is very beneficial to attract a diverse range of customers from Europe, such as honeymooners or independent travelers. The destination is suitable for all types of tourists, from those interested in sustainable development to nature lovers, all are met,” Janette commented.
She also believes that Da Nang has great potential to become a leading destination in the region, as tourism can be exploited all year round due to favorable weather, the city has a warm temperature and the Ba Na peak is cool.

Mr. Hasan Gidici, CEO of Global DMC company from Türkiye, said that what makes Da Nang attractive to international tourists is its safety.
Mr. Hasan Gidici also said that Da Nang is a new destination for Turkish tourists, however, thanks to Emirates' flight route and the reception of travel businesses after the survey trip, Da Nang will welcome a new wave of visitors from Türkiye and other European markets.

The predictions of business representatives are gradually emerging through telling numbers. According to the Da Nang Statistical Office, in the first 5 months of the year, the total number of guests served by accommodation establishments is estimated at 4.6 million, an increase of nearly 21% over the same period in 2024. Of which, international visitors are estimated at 2.2 million, an increase of nearly 36% over the same period in 2024.
With Emirates flights, Da Nang is increasingly attracting the attention of new international tourist markets. The city is looking forward to new opportunities, having just been granted the Prime Minister's Decision on the establishment of the Da Nang Free Trade Zone.
The perspectives and comments of tourism businesses from famous high-end and demanding markets such as Europe and the Middle East have shown that Da Nang is ready for a big push in the future, becoming a leading tourist destination not only in the region, but also in the world.
Source: https://dantri.com.vn/du-lich/hieu-ung-tu-duong-bay-dubai-da-nang-cu-hich-moi-cho-du-lich-tai-thanh-pho-song-han-20250625122325481.htm
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