Binh Lieu vermicelli, a 5-star OCOP product of Quang Ninh, was selected to be displayed at the conference summarizing the new rural construction program, demonstrating the increasing recognition of Quang Ninh OCOP products.
Brand Affirmation
Starting from 2012, Quang Ninh has piloted the OCOP program along with the whole country. With the approach of "taking people as the main subject", the program has quickly received the response of the community, creating a widespread influence in rural economic development. Up to now, many OCOP products have affirmed their brand and quality with consumers inside and outside the province. Typical examples include: Golden flower tea, oyster floss, Ha Long squid rolls, Van Don sea worm fish sauce, Binh Lieu vermicelli, Tien Yen cajuput essential oil, etc.
Along with developing OCOP products in terms of quantity and quality, Quang Ninh also pays special attention to building and developing OCOP products with strong brands and high competitiveness in the market. In particular, the focus is on products that meet 5-star OCOP standards, which are considered as the "brand representatives" of the province on the national and international product map.
Processing and completing the national 5-star OCOP golden flower tea product at Dap Thanh Forestry Products Trading Joint Stock Company.
The Ba Che golden flower tea product of Dap Thanh Forestry Trading Joint Stock Company has been recognized by the National OCOP Product Evaluation and Classification Council as meeting the 5-star OCOP standard in 2024. This is not only the pride of the enterprise but also a vivid proof of the province's right direction in developing OCOP products associated with indigenous potential and rare herbal values. The golden flower tea product has long been considered the "queen of teas" and is a precious medicinal herb that used to only be found in deep forests, with beneficial effects on health such as: Anti-oxidation, reducing blood fat, supporting blood pressure regulation and enhancing immunity.
In Ba Che, a mountainous area rich in ecology, yellow camellia trees were discovered and successfully grown on a large scale. Taking advantage of that, Dap Thanh Forestry Trading Joint Stock Company has invested thoroughly from the raw material area to the modern production line that meets international standards such as HACCP, ISO 22000. Ba Che yellow camellia products are processed using freeze-drying technology to preserve nutrients, luxurious packaging, targeting the high-end segment, health gifts, and exports. Currently, the product is not only widely distributed in the domestic and export markets, creating high economic value for local people.
Mr. Ninh Van Trang, Director of Dap Thanh Forestry Trading Joint Stock Company, shared: The product achieving the national 5-star OCOP standard is a big turning point. Determining this will continue to be a long-term and sustainable direction for the yellow camellia tree, linking the product with the endemic forest ecosystem of Ba Che, both developing the economy and preserving the forest and preserving the identity. We will continue to invest, expand the raw material area in an organic direction, improve processing and packaging standards to meet the strict requirements of high-end markets. Along with that, the Company will build a product development strategy according to the chain, from seedlings, cultivation, harvesting to processing, trade and experiential tourism . Aiming to increase product value, create stable livelihoods for local people and affirm the 5-star OCOP brand of the yellow camellia tree.
5-star OCOP products: Lucky Vase and Spring - Summer - Autumn - Winter flowing glaze flower vase set of Quang Vinh Ceramics Company Limited.
At the end of June, Quang Vinh Ceramics Company Limited also successfully introduced 2 products that met the national 5-star OCOP standards: the fortune vase and the Spring - Summer - Autumn - Winter flowing glaze flower vase set. In particular, the fortune vase product is designed with a flared mouth, small neck, and round body. It is not only a feng shui item favored by many Vietnamese families but also the result of an in-depth scientific research topic on high-tech bone materials. The soil composition that makes the product is a delicate combination of many rare types of soil, mainly Dong Trieu white kaolin clay and is fired in harsh conditions at a temperature of 1,300°C with little oxygen. The special feature of the product is the traditional Vietnamese glaze layer exclusively developed by the company's team of technicians, creating unique flows like cool green streams winding on the body of the vase. Each vase is unique, has its own distinct character, no product is the same as any other, clearly demonstrating the unique handmade value and unlimited creativity.
Along with the fortune vase, the four-season flowing glaze vase set Spring - Summer - Autumn - Winter is a testament to the endless creativity of Quang Vinh Ceramics. Each vase represents a season, a harmonious combination of color, shape, and glaze, reflecting the beauty of nature through a profound aesthetic perspective. The characteristic flowing glaze creates a vivid visual effect like a watercolor painting, both classic and modern. Thanks to being fired at high temperatures, the product has outstanding durability, smoothness and sharpness, ensuring quality for the domestic and international markets.
Ceramic products are thoroughly inspected before leaving the factory.
According to Mr. Tran Thanh Nghi, representative of Quang Vinh Ceramics Company Limited, the fact that the product meets the 5-star OCOP standard is not only the pride of the Company but also an affirmation of the traditional cultural values of Dong Trieu potters. We wish to continue developing product lines that are both artistic and have practical value and national spirit to better serve domestic consumers and international friends. In the upcoming development roadmap, we will invest more heavily in research, improve designs, apply high technology in production to improve product quality; implement promotion strategies, expand potential export markets to Asian and European countries. At the same time, we also aim to have more 5-star OCOP products, more diverse in designs, meeting the tastes of many customer segments.
Continue to improve
Up to now, the whole province has developed 435 OCOP products of 3 stars or higher. Notably, 8 national 5-star OCOP products have been developed, including: Akoya pearl set, SouthSea pearl set, Tahiti pearl set of Ha Long Pearl Joint Stock Company; Quy Hoa golden flower tea of Quy Hoa Trading, Service and Import-Export Company Limited; Ba Che golden flower tea of Dap Thanh Forestry Trading Joint Stock Company; fortune vase; Spring - Summer - Autumn - Winter flowing glaze flower vase set of Quang Vinh Ceramics Company Limited Branch and Binh Lieu dong vermicelli of Binh Lieu Trading and Service Joint Stock Company. These are typical products, fully converging the factors of quality, regional identity and competitiveness in the domestic and international markets.
Tahitian pearl is one of the 3 national 5-star OCOP products of Ha Long Pearl Joint Stock Company.
Not stopping at quantity, Quang Ninh is focusing on improving the quality of OCOP products, aiming to develop more products that meet national 5-star standards. The province prioritizes developing products from native plants and animals such as golden flower tea, sea worms, oysters, mineral water, etc. At the same time, it supports OCOP entities in building raw material areas according to VietGAP and organic standards, ensuring clear traceability, creating a solid foundation for the product upgrading process; production facilities are supported to invest in modern technological lines, applying closed, environmentally friendly processes.
Along with that, the province is also focusing on packaging design, labels and building product stories to build trust and attract consumers. 5-star OCOP products not only meet quality standards but also carry a professional, modern image, ready to approach demanding domestic and foreign markets. To date, the province has issued 1,339 system accounts, with 236 management accounts, 1,103 operating accounts and 2,630 QR-codes for agricultural and aquatic products.
Binh Lieu 5-star OCOP vermicelli products are standardized in terms of production process, packaging, labeling and traceability, meeting domestic and export market standards.
Promoting digital transformation and trade promotion, 100% of 3-5 star OCOP products have been put on e-commerce platforms such as: Postmart, Voso, Shopee... The province also regularly organizes trade promotion fairs and conferences, bringing OCOP products closer to domestic and foreign consumers and partners. In the first 6 months of 2025 alone, the province has organized and implemented many trade promotion and consumption connection activities such as: Provincial OCOP Fair; providing information on over 20 trade promotion programs, connecting domestic and foreign product consumption to the Provincial Business Association, businesses in the province who want to register to participate...
Not stopping at the achieved results, the province also continues to review and evaluate the quality of OCOP products periodically to eliminate products that no longer meet the standards. Typically, in 2023, the province boldly eliminated 73 low-quality OCOP products, paving the way for new products with the potential to develop into 5-star OCOP. In addition, the province pays special attention to training and capacity building for OCOP entities through training on production management, food safety, intellectual property, and trade promotion.
Quang Ninh Seafood Production & Trading Company Limited (BAVABI) invests in modern technology equipment, meeting safety standards to develop 5-star OCOP products.
In recent times, the continuous production of products meeting the national 5-star OCOP standards has affirmed Quang Ninh's tireless efforts in the journey to elevate the local brand. Quang Ninh OCOP products are increasingly positioned as symbols of quality, prestige and regional identity. With the province's strong determination and the consensus of the business community, cooperatives and people, Quang Ninh's OCOP products have been affirming their position not only in the domestic market but also gradually penetrating the international market.
The strong and sustainable development of OCOP Quang Ninh shows a correct and breakthrough strategy: Developing products associated with local resources, applying modern technology, focusing on building brands and expanding the consumer market ecosystem. Thereby, OCOP not only contributes to increasing people's income, enriching the countryside but also becomes a driving force to promote economic restructuring, building new rural areas in a modern, civilized and integrated direction.
With the goal of having 15-20 more 5-star OCOP products under the Quang Ninh brand by 2030, the province is continuing to review and select potential products for in-depth investment; at the same time, connecting OCOP products with tourism development, e-commerce, clean food supply chains and sustainable exports, gradually bringing the Quang Ninh OCOP brand to the international market.
Minh Duc
Source: https://baoquangninh.vn/ocop-quang-ninh-va-chien-luoc-vuon-tam-quoc-te-3366018.html
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