In recent years, the Ha Long Bay Management Board has strongly innovated and diversified the propaganda and promotion of the image of Ha Long Bay. Over 7,500 news and propaganda articles have been posted on the Ha Long Bay website and fanpage managed by the Board. Over 10,000 propaganda publications have been published and republished; many video clips have been professionally produced to spread the beauty and value of the Heritage. The Ha Long Bay Management Board has guided and explained to over 90,000 visitors and provided information to over 60,000 visitors, linked with World Heritage sites in Vietnam to build 3 joint propaganda and promotion publications. At the same time, it has coordinated with media agencies to produce many in-depth reports and articles; organized tourism promotion and advertising activities, and attracted investment on the occasion of international, regional and national events.
Tourists visit the Hang Luon area in Ha Long Bay.
The image of Ha Long Bay is constantly being raised in the international arena. The heritage has been honored by leading prestigious magazines and websites such as Insider (USA), Forbes (USA), CNN Travel (USA), Travel & Leisure (USA), The Travel (Canada) ... in the list of the most beautiful destinations in the world. The bay has also become the setting for international art products such as the movie "The Creator" - a Hollywood blockbuster with an investment of 80 million USD and the MV promoting Vietnam tourism of the Bond band - a world music legend. Many international celebrities such as singer Christina Aguilera, former Manchester United player - Patrice Evra have visited Ha Long Bay. These are opportunities to promote the image of the heritage to the global community.
Along with communication, the Management Board of Ha Long Bay pays special attention to the management, investment, protection and sustainable development of Ha Long Bay. Technical infrastructure and ports on the Bay are regularly repaired and upgraded to ensure safety for visitors. Procedures for inspection, announcement and licensing of ports and tourist attractions are reviewed and implemented in accordance with regulations. Itineraries and tourism products and services are strictly managed to meet the requirements of improving the quality of experience.
The province has added 3 new itineraries on the Bay, including one connecting to Cat Ba archipelago; piloted 3 areas of operation for discovery cruises; put into operation 2 new tourism products: the Exhibition Area introducing the value of the World Heritage - Natural Wonder of Ha Long Bay at Dau Go Cave to serve visitors and the Ha Long Bay check-in point associated with the heritage symbol at Ti Top Island. Existing products and services have been renewed, improved in quality, focusing on exploiting the cultural values of the fishing community, archaeology, while developing types of night tourism, culinary tourism, entertainment, coastal tourism, connecting Ha Long Bay with Bai Tu Long to expand space, reduce the load on the core heritage area.
Tour guide scans QR to learn information about Ti-Top Island.
From May 2020 to May 2025, Ha Long Bay welcomed nearly 10.5 million visitors, including nearly 5.9 million Vietnamese visitors and over 4.6 million international visitors; welcomed nearly 66,200 international cruise ship passengers. Total revenue from sightseeing fees reached over VND 2,700 billion, contributing over VND 2,400 billion to the budget. Notably, the collection of sightseeing fees integrated with passenger services through cruise ship ports has been converted to electronic form, online payment, reaching over 70% of total sightseeing fees. The number of visitors and revenue recovered strongly after the Covid-19 pandemic, increasing steadily over the years and exceeding the province's revenue plan.
In the coming time, the Management Board of Ha Long Bay will focus on further promoting the value of Ha Long Bay in the direction of green growth, synchronously developing new economic types associated with tourism. The focus is on building Ha Long Bay into a "Four-season tourism" destination, connecting the Ha Long - Bai Tu Long - Van Don tourist area into an international resort, entertainment, and sea and island heritage tourism center. Continue to promote the connection of Ha Long Bay - Cat Ba tours to increase the value and attractiveness of the Heritage, while connecting tours and routes with the system of relics and scenic spots in the province and the region, in order to optimize the potential of the heritage. Build a diverse tourism ecosystem with many unique, high-quality, and classy products and services; develop synchronous infrastructure, focus on comprehensively exploiting both domestic and international markets, increasing tourists' spending, renewing and improving the quality of existing tourism product chains. The arrangement and exploitation of tourism space on the Bay will also be carried out scientifically, reasonably, in accordance with the carrying capacity and requirements for long-term heritage conservation.
The promotion of the value of Ha Long Bay Heritage is gradually moving towards modernity, professionalism, and sustainability, ensuring harmony between heritage conservation and socio-economic development, contributing to promoting the precious values of the World Natural Heritage of Ha Long Bay.
Source: https://baoquangninh.vn/phat-huy-gia-tri-di-san-vinh-ha-long-3366061.html
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