Tourist arrivals surge - a sign of strong recovery
According to the Department of Culture, Sports and Tourism, in the first 6 months of 2025, the whole province welcomed more than 1,520,000 tourists, an increase of 47.7% over the same period in 2024, reaching 60.8% of the annual plan. Of which, international visitors were nearly 58,000, a spectacular increase of 176.8% over the same period, reaching 28.9% of the plan; domestic visitors dominated with 1,462,141, an increase of 44.3% over the same period, reaching 63.5% of the plan.
Along with the strong recovery of the industry, the total tourism revenue of the province is estimated at 1,543 billion VND, up 95.8% over the same period, reaching 77.1% of the plan. The average room occupancy rate is about 55%, especially in key tourist areas and spots and on weekends, the occupancy rate sometimes reaches over 80%. These are very positive numbers, reflecting the effectiveness of tourism recovery and development policies as well as the province's efforts to innovate, invest in infrastructure and promote tourism in a systematic manner in recent years. At the same time, it affirms the growing attraction of Cao Bang to domestic and international tourists.
Unique, distinct and pristine tourism resources
Unlike many localities with beaches or bustling urban centers, Cao Bang is marked by its pristine, majestic natural beauty, diverse ecosystems and a culture imbued with the identity of ethnic minorities. Typical tourist areas and spots continue to be favorite destinations for visitors such as: Pac Bo National Special Relic Site, which is associated with President Ho Chi Minh in the early days of returning to the country to lead the revolution, attracting a large number of students, cadres returning to the source and international visitors interested in Vietnamese history. Ban Gioc Waterfall Tourist Area - the tourism symbol of the province, located on the Vietnam - China border, is considered one of the most beautiful waterfalls in Southeast Asia, especially attracting visitors during the water pouring season and the October festival season. Experiential tourism routes in the Non Nuoc Cao Bang UNESCO Global Geopark, spread over an area of over 3,000 km², with a system of ancient limestone mountains, caves, waterfalls, rivers, lakes and archaeological sites hundreds of millions of years old.
Cao Bang tourism attracts tourists by its pristine beauty and rich culture of ethnic minorities.
In addition, destinations such as Thang Hen Lake, Pac Bo Cave, Khuoi Ky Stone Village, Truc Lam Ban Gioc Pagoda, traditional craft villages of the Tay and Nung ethnic groups, etc. are being invested in systematically, improving the quality of services and infrastructure to welcome visitors, contributing significantly to the creation of a synchronous and vivid tourism map.
Cao Bang is home to more than 95% of ethnic minorities, mainly Tay, Nung, Mong, Dao... Each community has a rich cultural treasure, from traditional festivals, indigenous cuisine to handicraft villages and folk arts. Then singing melodies, Tinh lute, sli resound throughout the mountains and forests; ethnic brocade costumes are hand-woven from natural materials, with patterns symbolizing mountains and forests, bearing a strong cultural imprint and demonstrating the ingenuity of ethnic minorities; rich and unique indigenous cuisine such as: sticky rice with canarium, sli cake, 7-flavor roasted duck, rice rolls, smoked sausage, chestnuts, corn wine... These are the "living materials" to develop community tourism, cultural tourism, experiential tourism, trends that are increasingly popular with young tourists and international visitors.
Towards green tourism - identity - sustainability
In the context of fierce competition in tourism, the province has clearly defined its orientation not to pursue quantity but to develop quality, associated with resource conservation, preservation of indigenous culture and sustainable development. The province has been building a set of criteria for developing green - safe - friendly tourism, promoting training of tourism human resources, especially for local communities directly involved in tourism in highland communes.
In 2025, the province aims to welcome 2.5 million visitors, of which domestic tourists will reach 2.3 million, with tourism revenue reaching 2,000 billion VND. These are completely feasible numbers if the current growth momentum is maintained. To achieve that goal, the province continues to synchronously implement many solutions: Developing tourism products associated with the UNESCO Non Nuoc Cao Bang Global Geopark, promoting geological experience tours, trekking tours, and educational tourism for students. Investing in regional transport infrastructure. Currently, the province is speeding up the progress of the Dong Dang (Lang Son) - Tra Linh (Cao Bang) Expressway Project, expecting to open a vital route to bring international visitors from the Chinese border to the provincial center and tourist destinations in just a few hours.
Support the community in building standard homestay models. Promote digital transformation of tourism, online booking platforms, digital tourism maps, and connect data systems with domestic and international travel agencies. Strengthen regional linkages with other provinces to form cross-provincial experiential, ecological, and heritage tourism routes. Promote tourism promotion to spread the image of Cao Bang to more widely domestic and foreign friends.
According to Cao Bang newspaper
Source: https://bvhttdl.gov.vn/cao-bang-du-lich-tang-toc-huong-den-ben-vung-va-ban-sac-20250711162013287.htm
![[Photo] Gia Lai provincial leaders offer flowers at Uncle Ho's Monument with the ethnic groups of the Central Highlands](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2025/7/9/196438801da24b3cb6158d0501984818)
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