 |
CEO Tim Cook delivers the opening speech at WWDC 2025. Photo: Bloomberg . |
Apple is going through its toughest time since the death of Steve Jobs as analysts have lowered their expectations for Apple's AI due to delays in releasing upgrades to Apple Intelligence. There have been comments suggesting that Tim Cook should take responsibility, but according to Bloomberg , the CEO's position is "sacrosanct."
Specifically, insiders say the firm opinion from Apple’s board is that Tim Cook’s position will never change. Apple’s stock has fallen 16% in 2025, largely due to Trump’s tariff issues, but overall it has grown about 1,500% since Cook took over as CEO.
Additionally, the report notes that Apple's board of directors still has absolute confidence in Tim Cook, and names like Arthur Levinson, Susan Wagner, and Ronald Sugar rarely interfere with the company's operations.
Another notable piece of news is that the current chairman of Apple's board, Arthur Levinson, will soon step down due to his advancing age. Tim Cook is expected to take over as chairman, which will give him "even more control" over the iPhone maker's future.
When it launched in 2011, Siri beat out nearly every voice assistant on the market. But 14 years later, Siri is still essentially a monotonous question-and-answer system, especially as chatbots using generative AI explode.
Apple’s big rivals like Google have been quicker to integrate AI assistants into Android, partly because Google isn’t as privacy-obsessed as Apple.
Some analysts say Apple has a few years before its AI shortcomings impact its revenue. Still, the pressure on the company is intense.
“The three-year issue on the investment horizon is that Android is ahead of Apple,” Needham analyst Laura Martin told CNBC .
Source: https://znews.vn/tim-cook-se-khong-bi-sa-thai-nho-kim-bai-nay-post1568599.html
Comment (0)