The report said that in the first 6 months of the year, in addition to consulting work, the industry focused on promoting and providing tourism information and achieved many good results.
Happy House mud bath and resort in Ea Kao (Photo: Dak Lak Newspaper)
In particular, the Department of Culture, Sports and Tourism of the province organized to welcome the "One million, five hundred thousand" tourist and the first tourist group to Dak Lak province on the occasion of the New Year 2025; advised on the Draft to collect comments on the Plan to launch the Program of cooperation in tourism development of 06 provinces of Binh Dinh, Dak Lak, Gia Lai, Quang Ngai, Kon Tum and Phu Yen in 2025; supported information on some activities, events and programs to promote tourism in Nghe An in 2025; coordinated to provide information for Saigon University to implement the topic: "Factors affecting the intention to return to community tourism destinations of tourists in the Central Highlands provinces"; supported information on some activities, events and programs to promote tourism in Nghe An in 2025; Document requesting registration to participate in the Phu Yen Socio-Economic Achievements Exhibition to introduce typical products, cuisine, and tourism on the occasion of the 50th anniversary of Phu Yen Liberation Day (April 1, 1975 - April 1, 2025); coordinate to organize the Da Nang Tourism Promotion and Promotion Program 2025 in Dak Lak during the 9th Buon Ma Thuot Coffee Festival in 2025.
Dak Lak tourism standardizes staff, prepares for peak summer tourism season
Dak Lak announces stimulus program to attract tourists in the summer of 2025
Organize and participate in displaying tourism promotion booths, introducing coffee, OCOP products, and brocade at the Vietnam International Tourism Fair - VITM Hanoi 2025; draft a report and Plan to organize a Conference to evaluate the results of implementing the cooperation content between the Department of Culture, Sports and Tourism of Dak Lak and Buon Ma Thuot Airport.
Participate in the exhibition "Tourism space, cultural heritage, scenic spots and traditional handicraft products of Vietnam" at the National Tourism Year - Hue 2025; organize the display of cultural and culinary booths, coffee, OCOP products, folk games to propagate, promote and promote activities to celebrate the 50th anniversary of the liberation of the South, national reunification on April 30, International Labor Day on May 1 at Phan Dinh Giot Street.
Deploying propaganda and building a tourism program associated with the Hung King's Commemoration Festival in the year of At Ty - 2025; Cultural Festival of Ethnic Groups in Buon Don District (old) and Bunpimay New Year - Laos in 2025; April 30 and May 1, 2025 and Hot Air Balloon Festival in Buon Don.
Implementing Decision No. 44/QD-SVHTTDL dated February 28, 2025 of the Ministry of Culture, Sports and Tourism on promulgating the Tourism Stimulus Program in 2025, the Department of Culture, Sports and Tourism of Dak Lak issued the Plan to implement the Tourism Stimulus Program in 2025; Plan to organize the Tourism Stimulus Program to attract tourists in the summer of 2025; Plan to organize and announce the Tourism Stimulus Program to attract tourists in the summer of 2025; Decision No. 52/QD-SVHTTDL dated March 18, 2025 of the People's Committee of Phu Yen province on promulgating the Plan to stimulate and attract tourists to Phu Yen.
Management of travel and tour guide activities, tourist accommodation establishments, and tourist attractions continues to develop. As of June 30, 2025, in Dak Lak province (including the former Phu Yen province), there are: 775 tourist accommodation establishments; of which 129 are 1-5 star hotels; 229 motels and 51 homestays that meet the minimum conditions for tourist accommodation business; a number of other accommodation establishments are completing procedures to register for assessment and recognition of their categories according to regulations; The total number of tourist accommodation rooms is currently about 13,908 rooms (8,050 rooms in Phu Yen (old) and 5,858 rooms in Dak Lak. There are 50 tourism business units (including 18 international travel agencies). 251 tourist guide cards have been issued (including 144 domestic tour guide cards, 85 international tour guide cards, 22 on-site tour guide cards); 11 food and shopping service establishments meet the standards for serving tourists.
Rafting tourism at Drai Nur - Gia Long waterfall cluster (Photo: Dak Lak Newspaper)
In addition, the industry also accelerates digital transformation and green transformation in tourism development. Deploying digital transformation in the tourism sector, building industry databases and smart tourism ecosystems. In particular, promoting the application of technology, especially artificial intelligence (AI) in designing and building a complete tourism database on digital maps and digitizing tour itineraries with directions, multilingual explanations of tourist attractions in the province; data related to location, images, videos, destination categories, tourism services... to guide, introduce and form a team of virtual tour guides on digital platforms. Connecting and integrating Dak Lak tourism data on digital platforms of the Vietnam National Administration of Tourism; promoting the application of digital technology in tourism promotion, professionalism and efficiency; promoting the power of communication and enhancing promotion on social networks.
In the first half of 2025, the total revenue from tourism in the province is estimated at 6,965 billion VND, an increase of 58.66% over the same period in 2024. The total number of visitors is estimated at 3,885,000, an increase of 41.89% over the same period in 2024. Of which, domestic visitors are estimated at 3,826,700, an increase of 41.52% over the same period in 2024; International visitors are 58,300, an increase of 71.95% over the same period in 2024.
In the last months of 2025, in addition to closely following the direction and direction of the Ministry of Culture, Sports and Tourism, the Provincial Party Committee, and the Provincial People's Committee, effectively implementing the Party's guidelines and the State's laws and policies in all areas of management, focusing on well implementing plans, programs, projects, targets and objectives, the provincial tourism industry aims to continue innovating methods of tourism promotion and advertising; applying digital technology and tools of the 4.0 industrial revolution to make breakthroughs in tourism promotion and advertising activities. Promoting the development of tourism promotion forms through digital marketing, social networking sites, etc.
Focus on the urban market segment with the ability to pay and the conditions to travel on holidays and weekends. Gradually approach and exploit distant markets from Hanoi, the Red River Delta provinces to the Central provinces, from Ho Chi Minh City and the Southwestern provinces. Exploit the markets of Korea, Japan, China, etc. Continue to exploit some market segments of Russian tourists with the need for island resort tourism; the European, North American, and Oceanian market segments are interested in rural agricultural tourism, community tourism, marine ecology, forests, etc.
Source: https://bvhttdl.gov.vn/dak-lak-tong-thu-tu-du-lich-tang-5866-so-voi-cung-ky-20250715093340557.htm
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