June revenue growth exceeds baseline, new stores profitable
According to the June business results update report, WCM's net revenue reached VND3,218 billion, up 16% year-on-year in 2024, higher than the base growth target of 8-12% set for the whole year. In the first 6 months of the year, WCM's revenue recorded VND17,900 billion, up 13.4% year-on-year. LFL growth of stores that have been operating steadily increased by 6.9%, showing a sustainable improvement in operating efficiency.
In addition to revenue growth, WCM is accelerating its nationwide expansion with a key strategy of penetrating deeper into rural areas, which account for more than 60% of Vietnam's population and are still dependent on traditional retail channels. In June, the company opened 61 new stores, bringing the total number of new stores opened since the beginning of the year to 318, completing over 45% of the annual plan (400-700 stores). Nearly 75% of these are WinMart+ stores in rural areas.
In June, WCM's net revenue reached VND3,218 billion, up 16% over the same period in 2024.
The Central region alone saw a strong boom, contributing to 161 new stores, accounting for more than 50% of the total new openings in the first half of the year. This demonstrates WCM's ability to select strategic destinations and its flexibility in expanding its retail network by region.
WCM is steadfast in its expansion strategy linked to financial efficiency. According to the company, all new stores opened since the beginning of the year are recording profits. This is a clear indication of optimal operation of the system, and affirms the correctness of the rural WinMart+ model, which not only serves basic consumer needs but also integrates financial utilities and additional services.
Owning the End-to-End Value Chain: Competitive Advantage in the Retail Industry
Speaking about the potential of modern retail, at the Techcombank Investment Summit 2025 event held on July 9, Mr. Danny Le, CEO of Masan Group, said that the modern retail channel in Vietnam currently accounts for only 12%. Meanwhile, this rate in neighboring markets such as Thailand or Indonesia is 30-50%. To accelerate retail modernization, building an integrated end-to-end supply chain and developing a data platform are key factors.
WinCommerce has a rare competitive advantage in the market to seize the opportunity when modern retail explodes.
Accordingly, with support from the Masan ecosystem integrated from production to end consumption, WinCommerce has a rare competitive advantage in the market to seize opportunities when modern retail explodes.
Masan is currently one of the few domestic enterprises that owns a complete end-to-end consumer - retail supply chain, from manufacturing (Masan Consumer, Masan MEATLife, WinEco) to logistics (Supra), consumer finance ( Techcombank ) and distribution system (WinMart, WinMart+, WiN, traditional distribution channels and e-commerce). As a link in Masan's consumer - retail ecosystem, WCM will take advantage of the group's supply chain, controlling the entire product journey from the factory to the consumer's shopping cart with high operational efficiency and the ability to personalize the experience.
In addition, the integrated user data platform through the WiN membership program, which is aiming to reach 30-50 million users, will be key for WinCommerce to drive digital transformation and increase customer lifetime value.
In rural areas, where WCM is focusing its investment, there is still much untapped potential. Each WinMart+ Rural store is not only a point of sale for goods, but also a digital touchpoint, a multi-functional consumer service center serving the needs of payment, money transfer, access to digital finance, in addition to shopping for essential consumer goods. This is a "shortcut" strategy when rural areas enter the modern consumption era.
WCM has successfully transformed itself after a period of strong restructuring.
After a period of strong restructuring, WCM has successfully transformed itself. In 2024, the company recorded positive profit after tax for the first time, marking an important turning point for the business.
With a well-developed development model, a strategy focused on long-term efficiency and a strong integrated platform from Masan's ecosystem, WCM is contributing to the gradual modernization of the Vietnamese retail industry. The new open strategy combined with clear operational efficiency is helping the company maintain its pioneering position in the context of an increasingly modern retail market. This is also the key piece in Masan's long-term vision: building a leading integrated consumer - retail platform in the region.
Source: https://dantri.com.vn/kinh-doanh/wincommerce-cac-cua-hang-mo-moi-tu-dau-nam-deu-mang-ve-loi-nhuan-20250714201656464.htm
Comment (0)