Telling Vietnam's story to the world - Contributing voices to building communication strategies
On July 10, the Ministry of Culture, Sports and Tourism in coordination with Vietnam News Agency will organize a seminar with the theme "Identifying Vietnam - Media promoting the national image in the new era."
The event took place in the context that the Ministry of Culture, Sports and Tourism is urgently collecting opinions to complete the Draft Strategy for Communication and Promotion of Vietnam's Image Abroad, expected to be submitted to the Prime Minister in July 2025.
This is one of the important activities to build a comprehensive strategy to spread Vietnamese values in the new development stage.
The seminar is organized to consult with media experts, contributing to supplementing the theoretical and practical basis for the Strategy, and is expected to have the participation of representatives of ministries, branches, press agencies, media experts, large domestic enterprises, along with representatives of a number of diplomatic agencies operating in Vietnam.
According to the Draft, the goal by 2030 is to increase the level of positive recognition of Vietnam's image in international press and digital platforms to at least 80%, organize at least 10 key international communication campaigns, attract 35 million international visitors and make the cultural industry contribute 8% to GDP.
The strategy also identifies communication as a key tool to enhance Vietnam's position in the international arena, while promoting tourism, cultural industry, innovation and comprehensive integration.
Support solutions such as enhancing local capacity, building distinctive brands, expanding cooperation with international media and promoting the role of foreign press will also be discussed at the Dialogue.
At the event, policy makers, communication experts and stakeholders will contribute ideas to complete the Draft, as well as share experiences and discuss directions for telling Vietnam's story to the world in a convincing, effective and suitable way for multi-platform communication trends.
Information about the organizer
Department of Grassroots Information and External Information - Ministry of Culture, Sports and Tourism
The Department of Grassroots Information and External Information is an administrative organization under the Ministry of Culture, Sports and Tourism, performing the function of advising and assisting the Minister in state management and law enforcement on grassroot information and external information. The Department of Grassroots Information and External Information has its own seal and an account at the State Treasury. The tasks and powers of the Department of Grassroots Information and External Information are stipulated in Decision No. 637/QD-BVHTTDL dated March 11, 2025.
Vietnam News and Law Newspaper - Vietnam News Agency
Vietnam News and Law Newspaper is an external information unit established by Vietnam News Agency in March 2025 on the basis of merging Vietnam News Newspaper and Vietnam Law and Legal Forum Magazine.
Vietnam News is an English-language daily newspaper published by Vietnam News Agency since 1991. After more than 34 years of establishment and development, Vietnam News has become an indispensable publication for many domestic and foreign readers, including embassies, international organizations, foreign companies and many large hotels in Vietnam, and is regularly featured on flights of domestic and foreign airlines.
In addition to the print newspaper, Vietnam News also has an online newspaper at https://www.vietnamnews.vn , along with two other English-language pages: www.bizhub.vn (specializing in economics and finance) and www.ovietnam.vn> (specializing in tourism).
Vietnam Law and Legal Forum is a legal magazine published by Vietnam News Agency since September 1994, serving the task of policy communication. Vietnam Law and Legal Forum has two printed publications including Vietnam Law and Legal Forum (published monthly) and The Official Gazette (English translation of the Government Gazette) with 12 issues/month, along with a specialized electronic website https://vietnamlawmagazine.vn.
(Vietnam+)
Source: https://www.vietnamplus.vn/toa-dam-dinh-danh-viet-nam-quang-ba-hinh-anh-dat-nuoc-dien-ra-vao-ngay-107-post1048379.vnp
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