This is a combination of a world -renowned beer brand and one of the most famous and successful football clubs in the world, aiming to enhance the experience and increase engagement for fans around the world.
In the first phase, the two partners will focus on implementing engagement activities and bringing unique experiences to the Manchester United fan community across Asia - where Tiger holds the number one position in the premium beer segment.
Sean O'Donnell - Global Brand Director of Tiger® Beer - shared: “ We are delighted to announce our partnership with Manchester United, a football club that shares Tiger® Beer's passion for creating memorable moments and connecting fans globally.
Football has a strong association with Tiger® Beer – it is a sport that helps us ignite our passion and connect with each other, while celebrating the same spirit of bravery that Tiger® Beer pursues.
Tiger® Beer believes that when we awaken our “tiger” spirit to stand side by side and “roar” with our brothers, we can always open up great experiences.
Our partnership with Manchester United is also a testament to our shared belief – that breakthroughs are driven by strength, character and team spirit.
We are hard at work preparing for an exciting new chapter for Tiger® Beer in the coming weeks and look forward to spreading the same explosive energy as the matches at Old Trafford to fans around the world. ”
Source: https://vtcnews.vn/tiger-beer-tro-thanh-doi-tac-chinh-thuc-cua-cau-lac-bo-bong-da-manchester-united-ar902686.html
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