Completing the OCOP criteria set towards building a national brand

On July 4, Deputy Prime Minister Tran Hong Ha chaired a meeting to give opinions on the proposal to amend the set of criteria and process for evaluating and classifying products under the One Commune One Product (OCOP) Program, ensuring consistency with the two-level local government organization model.

Speaking at the meeting, the Deputy Prime Minister emphasized that the OCOP Program plays an important role in increasing the value of agricultural products, promoting the commercialization of rural products, and helping farmers gradually participate in the global market. After a period of implementation, the program has created positive effects and spread strongly in the community.

However, in the new period, Decision No. 148/QD-TTg on approving the set of criteria and procedures for evaluating and classifying products under the One Commune One Product Program (Decision No. 148) needs to be improved to better suit local management capacity; while ensuring quality, food safety, intellectual property protection and OCOP product brands.

The Deputy Prime Minister emphasized: “OCOP is not only a local specialty product but also needs to reach the level of becoming a national brand”. Products that meet national standards must be protected and supported to expand the international market. Therefore, the assessment and recognition must be organized in a professional, objective and unified manner.

Reporting at the meeting, Deputy Minister of Agriculture and Environment Tran Thanh Nam said that up to now, the country has 16,855 OCOP products with 3 stars or more, of which 76.2% are 3-star products, 22.7% are 4-star products and 126 products are 5-star products - recognized as national products. There are a total of 9,822 OCOP subjects, of which 32.9% are cooperatives, 25.3% are small enterprises, 33.5% are production households, business establishments and the rest are cooperative groups. Notably, up to 40% of the subjects are women and 17.1% are ethnic minorities. Currently, more than 3,000 cooperatives have participated in the production of OCOP products.

Concluding the meeting, Deputy Prime Minister Tran Hong Ha agreed with the policy of evaluating OCOP products with 3 stars or higher to be implemented at the provincial level; at the same time, he requested the Ministry of Agriculture and Environment to receive comments and promptly complete the draft amendment to Decision No. 148, submit it to the Prime Minister for promulgation, and avoid policy gaps.

“OCOP products must carry Vietnamese brands, be protected and promoted with appropriate policies. Each product needs to have its own story, associated with culture, history, food hygiene and safety, science and technology, and digital transformation” - The Deputy Prime Minister wished and clearly stated that the ultimate goal is to build thousands of unique, different, internationally-standardized Vietnamese products and conquer the global market.

PV (according to VNA)

Source: https://baovinhlong.com.vn/kinh-te/202507/hoan-thien-bo-tieu-chi-ocop-theo-huong-xay-dungthuong-hieu-quoc-gia-ed10794/