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Counterfeit goods spread from cities to countryside

DNVN - The Standing Office of the National Steering Committee 389 said that counterfeit goods are now not only popular in big cities but also spreading to rural and remote areas.

Tạp chí Doanh NghiệpTạp chí Doanh Nghiệp07/07/2025

All goods are at risk of being counterfeited.

On July 7, at the conference on combating counterfeit goods, intellectual property infringement, and trade fraud in the new situation held in Da Nang, the Standing Office of the National Steering Committee 389 emphasized that the production and trade of counterfeit goods in Vietnam is a painful and complicated issue, seriously affecting the economy , business reputation, consumer rights, and social security.

Hội nghị chống hàng giả, hàng xâm phạm quyền sở hữu trí tuệ, gian lận thương mại trong tình hình mới do Văn phòng Thường trực Ban Chỉ đạo 389 quốc gia tổ chức ở Đà Nẵng ngày 7/7.

The conference on combating counterfeit goods, intellectual property infringement, and trade fraud in the new situation was held by the Standing Office of the National Steering Committee 389 in Da Nang on July 7.

In the first 6 months of 2025, the national authorities handled more than 50,440 cases of smuggling, trade fraud and counterfeit goods (down 21.45% over the same period). Of which, nearly 11,000 cases of trading and transporting prohibited and smuggled goods (up 79.34%); more than 36,300 cases of trade fraud and tax fraud (down 34.14%); 3,270 cases of counterfeit goods and intellectual property violations (up 8.64%); collected more than 6,454.2 billion VND to the state budget (up 6.39%); Prosecuted 1,899 cases (up 192.15%), 3,271 subjects (up 70.99%).

According to the National Office 389, previously, counterfeit goods only appeared in some high-value luxury product groups such as fashion, fashion accessories, cosmetics. Currently, counterfeit goods appear in almost all industries, especially pharmaceuticals, cosmetics, food, functional foods, alcohol, tobacco, electronic components, fashion products, fertilizers, agricultural supplies, accessories, auto and motorbike parts, etc.

"It can be said that all products are at risk of being counterfeited," said Mr. By Hong Trung - Deputy Chief of the National Office 389.

Mr. Trung also said that counterfeit goods are now not only popular in big cities like Hanoi, Ho Chi Minh City, Da Nang... but also spread to rural areas, remote areas, and isolated areas.

That spread is through many forms of sales including e-commerce, traditional commerce, multi-level marketing, fairs, promotions, etc. The methods of producing and trading counterfeit goods are sophisticated, from packaging, labels to quality; Counterfeit goods can even carry anti-counterfeit stamps, confusing and deceiving consumers and fooling authorities.

In addition to the production and trade of counterfeit products of legitimate businesses, there are currently many methods of counterfeiting the quality of their own products, such as: not implementing or intentionally not implementing the quality, content, and quantity that are not in accordance with the provisions of law when putting products on the market. In particular, this situation falls heavily on the group of goods that are self-declared and are the responsibility of the trader who owns the trademark.

Trưng bày, hướng dẫn phân biêtuj hàng thật, hàng giả bên lề hội nghị.

Display and guide to distinguish genuine and fake goods on the sidelines of the conference.

Damaging the national image, making it difficult to attract international investment

Along with counterfeit goods, intellectual property rights violations are also quite common. Through the efforts of the authorities, tens of thousands of cases related to intellectual property rights violations are handled each year. The main violations include industrial design violations; copyright and work violations.

Most of the products that are infringed upon are high-value, famous brands in the international market such as fashion, cosmetics, functional foods, motorcycle spare parts, household appliances, etc.

Surveying on e-commerce platforms Tiki, Lazada, Shopee, social networking sites Facebook, Tiktok, Zalo, it is easy to see sales introductions with signs of infringement of famous international brands such as Adidas, Gucci, LV, Hermes Chanel, Boss... Domestic goods are also pirated and counterfeited such as rice, chili sauce, roofing sheets, especially fireworks...

In traditional commercial activities, goods that infringe intellectual property rights are openly sold in traditional markets, fairs, even in large shopping centers and supermarkets, and are very diverse in types and designs to meet consumer needs.

In addition, in recent years, commercial fraud has become more sophisticated and varied in many forms, causing difficulties for inspection, examination, investigation and handling by functional forces, especially in the fields of customs, finance, direct fraud of goods, fraud in product advertising, etc.

According to the National Office 389, the production, trade and sale of counterfeit goods, goods that infringe intellectual property rights and commercial fraud not only cause economic losses to legitimate businesses but also affect the rights of consumers and the sustainable development of the market. In particular, it causes social instability, reduces the national image, capacity and competitiveness, leading to difficulties in attracting international investment.

Two Chau

Source: https://doanhnghiepvn.vn/lanh-te/hang-gia-lan-rong-tu-thanh-pho-den-nong-thon/20250707095832304


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