At the conference “Looking back at the movement and development of Vietnamese literature and art 50 years after the country's reunification” recently held in Hanoi , many experts pointed out the impacts that put the national cultural identity at risk of fading. The influence of Korean, Chinese or Western cultural products on young people is an example.
In music , many young artists follow the K-pop style: from choreography, costumes to MVs... but lack their own personality and cultural depth. Vietnamese cinema is also affected similarly. The market is flooded with remakes (remade from foreign originals), but most of them are disappointing because the scripts are stereotyped, lack identity and do not convey the Vietnamese soul. Many filmmakers are afraid to invest in purely Vietnamese scripts because they are afraid of market risks, which gradually distances audiences from cultural values with strong identity.
The bigger risk is the decline of traditional art forms. Arts such as tuong, cheo, cai luong, hat xam... are increasingly appearing less and less in public life. Young people know the names of Korean music groups but do not know what hat xam is, and have never seen tuong on stage. The number of artists who will succeed these art forms is getting thinner, partly because their income is not enough to live on, partly because of the lack of an environment to create, practice their craft and be properly recognized.
Faced with this situation, preserving cultural identity is not only the responsibility of artists, but also a national strategy. Such as bringing traditional cultural education into schools so that the younger generation can develop their taste and appreciation. At the same time, there needs to be strong support policies to nurture young artists pursuing traditional arts, such as establishing investment funds, cultural scholarships, and selective performance stages.
In particular, digital technology should be seen as a supporting tool, not a threat. Many products such as the MV De Mi say to the ghost (Hoang Thuy Linh) or Bac Bling (Hoa Minzy) are typical examples showing that if we know how to innovate, identity can still reach a large number of young audiences through platforms such as YouTube and TikTok.
Preserving identity does not mean rejecting integration. The core is how to let Vietnamese culture step out into the world with a proactive and confident attitude. Not being dissolved but still having the strength to create its own mark, that is the cultural mettle of a nation in the global era.
Source: https://www.sggp.org.vn/dung-de-ban-sac-bi-lang-quen-post802749.html
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