Opportunities and challenges
In recent years, businesses in Nghe An as well as the whole country have suffered many negative impacts from the Covid-19 pandemic, fluctuations in the global economy , high inflation, decreased consumption demand, etc., leading to many difficulties and challenges in production and business activities.
With weak financial resources and low adaptability, many businesses were unable to cope and had to withdraw from the market. According to data from the Nghe An Provincial Statistics Office, in the first 5 months of 2025, the whole province had more than 1,000 businesses registered to temporarily suspend operations, more than 100 businesses dissolved, and in particular, the number of businesses announcing dissolution was 259 units, an increase of 68.2% over the same period last year.
Small and medium enterprises in Nghe An generate better revenue when applying AI in business.
In the context of increasingly fierce competition, grasping and effectively applying AI is not only an option but has become a vital factor for businesses to improve competitiveness, optimize production processes, minimize costs, expand markets and bring superior experiences to customers. Equipping businesses in the province with AI knowledge and skills is an urgent and strategic task.
As a start-up in Nghe An province, Damiphar Pharmaceutical Company has a fairly effective business strategy based on technology platforms, especially the application of AI to introduce and promote products. Mr. Pham Hong Dai - Director of Damiphar Pharmaceutical Company shared: Previously, in the early years of establishment, the company's products were not received by consumers as expected, although the quality was highly appreciated by experts and the price was reasonable compared to the market. However, when applying technology, digital solutions based on existing business platforms have helped businesses reach customers more deeply and effectively, thereby contributing to increasing sales, creating higher revenue than before.
When applying technology and digital solutions, businesses can reach customers more deeply, contributing to increasing sales.
Mr. Nguyen Ba Duc - Deputy Director of Hoang Quan Company said: Applying AI in business activities, for example Chat GPT, has helped the company create creative texts, interesting and attractive content, serving the purpose of advertising and products, attracting many potential customers. Or Napkin AI can help us quickly sketch out ideas, make specific business plans based on the criteria and goals set.
“Thanks to changing business methods towards digital transformation, applying AI to edit content, images, videos to run product advertisements on social networking platforms such as Facebook, Tiktok, Zalo... the company's sales are increasingly improving," Mr. Duc shared.
Supporting businesses to access AI
Faced with the current situation of small and medium enterprises having difficulty accessing the market, Nghe An province has proposed practical and timely policies and solutions to effectively support businesses, in line with the current general development trend. One of them is the application of AI in production and business activities, helping Nghe An SMEs to minimize risks, improve management capacity and competitiveness in domestic and international markets.
Mr. Tran Thanh Hai - Deputy Director of Nghe An Department of Industry and Trade said that the 4th industrial revolution is having a profound impact on all areas of life, especially production and business. In particular, AI has emerged as one of the key technologies, capable of changing the competitive landscape, improving operational efficiency and creating new added value for businesses.
“In the context of increasingly fierce competition, grasping and effectively applying AI is not only an option but has become a vital factor to enhance competitiveness, optimize production processes, minimize costs, expand markets and bring superior experiences to customers. Equipping businesses in the province with AI knowledge and skills is an urgent and strategic task,” Mr. Tran Thanh Hai shared.
To help small and medium enterprises overcome this difficult period, the Department of Industry and Trade of Nghe An province coordinated with VCCI Nghe An - Ha Tinh - Quang Binh Branch to organize a training conference "Application of artificial intelligence AI to develop production and business in the digital age" attracting a large number of businesses to participate.
According to Master Bui Quang Cuong - Deputy of Training Department of Vietnam E-commerce Association, an experienced expert in the field of AI, he shared at the conference "Application of artificial intelligence AI to develop production and business in the digital age" on many topics such as: Smart content exploitation strategy with AI; Application of AI in digital marketing on Facebook Business, Zalo Business (OA) platforms; Application of AI in business on e-commerce platforms; Measuring and optimizing customer service efficiency with the support of AI.... The content is conveyed in a "practical" direction, close to reality, suitable for the conditions of application in small and medium enterprises, which account for the majority of Nghe An's current economic structure.
“Through the program, the organizers hope to contribute to improving technological capacity, promoting innovation, improving productivity and efficiency of production and business activities for enterprises, while creating an important premise in building a digital economy, green and sustainable economy in Nghe An. At the same time, helping enterprises grasp more knowledge, solid foundations, the latest AI application trends and the most practical, intuitive and easy-to-understand examples of AI in the fields of production and business. Enterprises will gradually improve their digital transformation capacity, access advanced technologies, thereby creating positive changes in their work, production and business activities,” Mr. Hai emphasized.
Source: https://doanhnghiepvn.vn/chuyen-doi-so/doanh-nghiep-nghe-an-ung-dung-ai-trong-san-xuat-kinh-doanh/20250702085110491
Comment (0)