Acecook Vietnam will enter the spice and snack industry.

(Dan Tri) - Acecook Vietnam aims at a culinary ecosystem that meets diverse consumer needs, gradually expanding into adjacent industries such as convenient spices, "ready-to-eat" foods, and snacks that can replace main meals.

The information was shared by Mr. Kaneda Hiroki, General Director of Acecook Vietnam Company at the 30th anniversary of the first sale (July 7, 1995 - July 7, 2025), which recently took place in Ho Chi Minh City.

After 30 years of presence in Vietnam, Acecook has made many achievements, accounting for 40.7% of the market share and 3.3 billion product packages sold in the domestic market in 2024; exporting to more than 40 countries, with sales in 2024 reaching over 239 million packages. Entering a new journey, Acecook sets a more challenging goal to affirm its pioneering position in the instant food industry, persistently pursuing sustainable development orientation.

New Strategy: “Cook Happiness Through Innovation”

Acecook Vietnam hopes to become a sustainable, world-class comprehensive food supplier.

The General Director of Acecook Vietnam Company said that providing comprehensive food not only means expanding the product portfolio, but also building a comprehensive culinary ecosystem, based on 3 core advantages: More than 30 years of Japanese noodle production technology know-how, leading position in the instant noodle market with the Hao Hao brand and a wide distribution network of nearly 160,000 points of sale nationwide.

Mr. Kaneda Hiroki, General Director of Acecook Vietnam Company.

Acecook affirms that it has the necessary resources to transform itself. “Based on the desire to enrich Vietnamese meals, Acecook aims to build a comprehensive culinary ecosystem that fully meets consumer needs and behaviors. In this expansion strategy, Acecook will gradually expand into adjacent product lines such as convenient spices, ready-to-eat foods and snacks that can replace main meals.

All products still maintain the core spirit: rich taste, optimal convenience, safety and reliability, healthy nutrition, environmentally friendly, while contributing to solving social problems and improving the quality of life," said Mr. Kaneda Hiroki, General Director of Acecook Vietnam Company.

This commitment adheres to the sustainable development criteria (ESG) that the company has been implementing. Compliance with ESG has helped businesses save costs, increase productivity, and optimize production and business capacity.

“We pay special attention to sustainable development. In modern society, where responsible consumption is increasingly promoted, sustainable development is not only a choice, but also a necessary condition for businesses to create solid trust in the market,” emphasized Mr. Horikawa Masashi - Chief of Staff of the General Director.

Mr. Horikawa Masashi - Chief of Staff of General Director.

For a sustainable Vietnamese food industry

Acecook Vietnam values ​​innovation. However, according to Mr. Kaneda Hiroki, innovation is not only for growth, but also to create long-term happiness value for people and society.

With that orientation, Acecook invests in the green transition process. Currently, 54% of Acecook's factories use biomass fuel; the goal is to increase this rate to 80% by 2030. The company actively improves products to minimize environmental impact, with 90% of the current packaging for cup noodles, bowls, and trays having switched to using environmentally friendly paper packaging.

Through the strategy “Cook Happiness Through Innovation”, the company affirms its commitment to contributing to building a sustainable, modern and competitive Vietnamese food industry.

This orientation will also be applied consistently to new products in the future, such as convenient spices, “ready-to-eat” foods, and snacks that can replace main meals. That is also the reason why the company will build a new research and development (R&D) center, expected to be operational by the end of 2026.

Mr. Shimamura Masafumi - Marketing Director.

According to Mr. Shimamura Masafumi - Marketing Director, this center will focus on researching new technologies such as: New technology for instant noodles (reduced salt, reduced sugar, reduced fat, FD technology, new packaging...); Basic research (healthy ingredients, plant-based foods, analysis and research on taste and smell); Developing new products besides instant noodles such as spices (satirical sauce, chili sauce), snacks with new shapes, prepackaged foods, convenient spices...

This is also the driving force for the company to expand and conquer the global market. In the coming time, the company will deeply exploit key markets such as North America, Europe and Asia through cooperation with large-scale distributors and develop products with designs and flavors suitable for local consumers' tastes, focusing on Hao Hao, followed by Pho.

Mr. Kaneda Hiroki said that Vietnamese pho is very popular in the world. In the European and North American markets, Acecook's pho consumption increases every year.

Source: https://dantri.com.vn/kinh-doanh/acecook-viet-nam-se-lan-san-sang-nganh-hang-gia-vi-mon-an-vat-20250703185303763.htm