This is a unique “shop in shop” model, combining restaurant-standard food quality with the convenience - savings - speed of a modern retail system. Tram Mi is where customers can choose hot, delicious main or side meals, served on-site or take-away without waiting, using a clean, comfortable space right at Ministop.
The highlight of Tram Mi is the combination of familiar and strange: Familiar instant noodles but served in a completely new way through a diverse menu, easy to combine with other drinks or foods in the store, helping to save time while still providing adequate nutrition. This is the first step in Acecook Vietnam's strategy to bring convenient cuisine to a new level.
Customers choose dishes at the Noodle Station.
The idea of Noodle Station was developed by Acecook from the actual need: A fast food meal must be delicious, nutritious, beautiful, trendy and still maintain the inherent convenience and savings. Here, familiar noodle dishes are transformed with a completely new way of serving: Diverse toppings, hot processing, eye-catching presentation but the price is still "affordable".
In particular, all ingredients and processes are strictly controlled according to the quality standards of Acecook - a brand that has been accompanying Vietnamese consumers for 30 years. Therefore, Tram Mi is not only a place to serve fast food, but also a "happy stop" in the middle of a busy life, for students, office workers and anyone who wants a convenient meal that is still "quality".
Noodle Station Space.
The launch of Acecook Noodle Station also marks the 30-year milestone of Acecook's development in Vietnam - a journey of attachment to the culinary life of consumers. With the spirit of innovation expressed through this year's slogan "Cook happiness through innovation", Acecook is committed to continuing to innovate and pioneer in bringing more modern, convenient and emotional culinary solutions.
Noodle Station is not only a new step for Acecook in its journey of product innovation, but also the first mark of its strategy to expand the culinary ecosystem through the connection between quality, experience and new lifestyle of young Vietnamese people. In the coming time, this model will be replicated at suitable points of sale, opening the next chapter in the journey to enhance the value of instant noodles.
Source: https://hanoimoi.vn/tram-mi-acecook-ra-mat-tai-cua-hang-ministop-voi-menu-chuan-nha-hang-tien-loi-moi-luc-702121.html
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