(Dan Tri) - Shopping for Tet for many Vietnamese families has become more convenient and easier thanks to e-commerce platforms. One of the e-commerce platforms that has been welcomed by users is TikTok Shop, which offers a shopping experience combined with entertainment.
A series of convenient Tet shopping experiences on TikTok Shop
Having bought an air fryer on TikTok Shop's live "Happy Tet Shopping" session on January 15 at half the price of a normal day, Ms. Ngoc Diep (27 years old, HCMC) shared: "During Tet, I determined to pay a higher price than usual. But now I can sit at home and watch the live stream and still enjoy the discount. What I like most is watching Pham Thoai experience the product, it's both useful and entertaining."
This has also been the experience of many Vietnamese consumers over the past month. With the "shoppertainment" model - a combination of shopping and entertainment, TikTok Shop has brought a more convenient shopping experience than traditional shopping, especially during the holiday season. With just a few taps on the phone screen, users can search and choose a variety of Tet products, from candy, decorations to gifts for relatives.
The special thing is that TikTok Shop provides content such as short videos , livestreams, or challenges, etc. to help users learn about products and enjoy the fun during the shopping process.
Kicking off the "Happy Tet Shopping" campaign, the MV "Happy Tet " produced by TikTok Shop in collaboration with Phap Kieu and Nhat Hoang has spread the shopping atmosphere to millions of viewers.
With its youthful melody, bright images and positive Tet message, the song quickly spread across digital music platforms such as Apple Music and Spotify, reaching 22 million listens after only 2 weeks of release, and creating a wave of dance reenactments with the hashtag #SamTetBaoVui on TikTok. With its captivating dance and catchy music , the #SamTetBaoVui challenge has created a strong response, attracting 1.1 billion views from 252,000 posts.
Within the framework of the campaign, more than 2.1 million vibrant livestream sessions with the participation of nearly 50,000 sellers and content creators helped TikTok Shop become a bustling online Tet market, attracting 2.9 billion views, showing that Tet shopping trends are gradually shifting to online platforms.
Series of live sessions with thousands of incentives for consumers during Tet 2025.
With TikTok Shop, the worries and concerns of traditional Tet shopping have been replaced with joy and excitement. No longer hesitant, consumers are now excitedly looking forward to the Tet shopping season. "I no longer feel rushed to prepare for the new year. On the contrary, I wait for live streams to finalize orders for the items I need," Ms. Diep shared.
Vendors doing business during Tet season
Not only buyers, but also sellers feel the positive changes in this year's Tet season with TikTok Shop. A typical case is that of Mr. Diep Minh Son, owner of the Ca Mau specialty dried shrimp king shop (@khocamau5).
Sharing about his first experience selling Tet goods on the platform, Mr. Son said: "This is the first year I sell Tet goods on TikTok Shop. I consider this a test to evaluate the platform's consumption as well as the efficiency of shipping goods during Tet."
Accordingly, to seize the opportunity to sell goods near Tet, Mr. Son maintained a regular livestream to sell goods, sometimes up to 12 hours a day. Thanks to that, sales on TikTok Shop in the 3 months before Tet of Ca Mau specialty dried shrimp king increased 3 times compared to previous months, contributing to 80-90% of total revenue.
Not only a support tool for professional sellers, TikTok Shop is also a place to turn passion for content creation into business opportunities, giving content creators the opportunity to become "bosses" and "bosses".
A typical example is Nam Vlog (@namtrh), who started out with a passion for sharing his love of cooking through creative food videos. Now, he has his own sales channel with a popular dish: grilled ribs. TikTok Shop not only helps creators like Nam Vlog leverage their personal brands to open up new business opportunities, but also provides a dynamic commerce platform with the knowledge and tools needed to optimize sales activities.
Nam Vlog (@namtrh) - founder of the brand Suon 9 meter (@namvlogshop) on TikTok Shop.
Looking back at the success of TikTok Shop during Tet, it can be seen that this platform is significantly changing the appearance of the traditional shopping journey. At the same time, TikTok Shop also proves its important role as an effective sales channel, helping businesses reach customers and exploit growth potential during the bustling Tet season.
Source: https://dantri.com.vn/doi-song/trai-nghiem-vua-sam-tet-vua-giai-tri-tren-nen-tang-tiktok-shop-20250124211501162.htm
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