Nghe An - The market is accelerating
Acting as a gateway connecting the North and Central regions, with the orientation to become a core urban area, an important growth pole of the North Central region in the planning until 2030 with a vision to 2045, Nghe An always records stable growth in the real estate market.
According to Batdongsan.com.vn, house prices in Thanh Vinh (formerly the center of Vinh City) have increased by an average of 2-3 times in 10 years, especially on central streets such as Quang Trung, Le Duan, and Dinh Cong Trang. The land price list applied from May 21, 2025, announced by the People's Committee of Nghe An province, shows that many areas have increased by 2-3 times compared to the period 2020 - 2025. Notably, the corner lot with two frontages on Quang Trung Street has reached 165 million VND/m², more than 3 times higher than before.
A series of strategic infrastructures, such as the North-South Expressway, the expanded Vinh airport, the beltway system, etc., are expected to be a boost to increase connectivity, attract investment, tourism and services for the locality. Along with that, the presence of 5-star hotel projects, shopping malls, shophouse chains and luxury apartment towers, etc., create a synchronous ecosystem, helping to elevate the position of Nghe An's central urban area in the development picture of the entire North Central region.

In Nghe An, Vincom Shophouse Diamond Legacy stands out in the central product line with a complex of 61 limited edition shophouses. With a unique location in the "heart" of Thanh Vinh, right at the bustling and long-prosperous Quang Trung - Hong Bang - Dinh Cong Trang intersection, the project is being evaluated by investors as an asset with dual exploitation value: both creating regular cash flow from business and rental activities, and increasing long-term prices according to the central market trend.
One product - two functions: Optimize capital flow, maximize value
As a rare project in the central area that owns a high-end “2 in 1” shophouse model, Vincom Shophouse Diamond Legacy allows owners to use the ground floor for business or rental, while the upper floors are separate, modern living spaces.
This model is popular among young entrepreneurs, individual investors and service providers. Not only does it optimize functionality and capital efficiency, the “2 in 1” shophouse is also suitable for the new era’s flexible lifestyle: where work and life are integrated in the same space, but still ensure privacy, convenience and class.

According to information from trading floors in Nghe An, the rental price of shophouses at Vincom Shophouse Diamond Legacy currently ranges from 50 - 60 million VND/month, equivalent to 600 - 720 million VND/year/unit. The transfer price on the market is currently increasing by 20-25% and tends to continue to increase due to scarce supply while market demand is increasing.
In the context of cash flow tending to seek investment channels that are both safe and generate real profits, this is a profit threshold that is positively evaluated.
“With the acceleration of Nghe An’s economy , the growth potential of real estate is still very large, especially in the central core area. I chose Vincom Shophouse Diamond Legacy because this is a product with an ideal exploitation model and an irreplaceable location. A real estate that is both good for business and living, and is located right in the center, that is a rare choice,” said Mr. Tran Duy Hung, an investor from Hanoi, who owns a shophouse in many provinces and cities.
Going into the analysis, Mr. Hung assessed that Vincom Shophouse Diamond Legacy possesses a special advantage that not many projects in the same segment have. That is the location adjacent to Vincom Plaza - the largest commercial center in Nghe An and the 5-star Sheraton Hotel - a place that regularly welcomes high-class guests, international experts and businessmen in many fields.
The resonance from these two commercial pillars helps the shophouses at Vincom Shophouse Diamond Legacy always have a stable flow of customers, from shoppers to guests, from local residents to tourists, creating a solid foundation for brands to develop diverse business models, and maintain long-term operations. In addition, next to the shophouses is the Vinh Lotus Residence luxury apartment building, bringing a regular flow of customers with financial capacity and large consumption needs.

Not only is it a high-end commercial real estate product, Vincom Shophouse Diamond Legacy is also a symbol of leading investment thinking. With a scale of only 61 units and currently only less than 10 units for sale, Vincom Shophouse Diamond Legacy is not a choice for the majority. This is a legacy asset reserved for investors with foresight and ahead of the market.
Source: https://baohatinh.vn/luc-hut-keo-nha-dau-tu-do-ve-trung-tam-thanh-vinh-post291525.html
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