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Arousing the aspiration to turn Son La tourism into a spearhead economic sector

On July 4, in Thao Nguyen ward, Son La province, Son La Tourism Association held a conference to review the first 6 months of 2025; meeting to celebrate the 65th anniversary of Vietnam Tourism Industry's Traditional Day (July 9, 1960 - July 9, 2025).

Báo Sơn LaBáo Sơn La04/07/2025

Conference scene

Attending the conference were comrade Nguyen Dinh Viet, Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Committee, Head of the Provincial National Assembly Delegation; leaders of provincial departments, branches and sectors; enterprises, cooperatives and tourism service business households.

Conference delegates.
Comrade Nguyen Dinh Viet presented flowers to congratulate the Provincial Tourism Association.

On July 9, 1960, Prime Minister Pham Van Dong, on behalf of the Government Council, signed a Decree to establish the Vietnam Tourism Company under the Ministry of Foreign Trade - an important milestone in the development of the tourism industry. Through many stages of development, the tourism industry has grown steadily, affirming its role as a comprehensive economic sector with high inter-sectoral and inter-regional characteristics, gradually becoming a key economic sector of the country.

Provincial Business Association presented flowers to congratulate the Provincial Tourism Association.
Leaders of the Provincial Newspaper, Radio and Television presented flowers to congratulate the Provincial Tourism Association.

On December 22, 1992, Son La province established the Department of Trade and Tourism, including the Tourism Management Department, laying the foundation for the development of the province's tourism industry.

Representatives of businesses, cooperatives, and households providing tourism services in Son La participated in the conference.

Currently, Son La Tourism Association has 9 branches and 333 members. In the past 6 months, the Provincial Tourism Association has promoted its role in connecting and protecting the legitimate rights and interests of businesses and members. At the same time, it has promoted and developed digital transformation products and applications in communication activities; actively involved in social, humanitarian and charitable activities. In the past 6 months, Son La welcomed nearly 3 million visitors, with tourism revenue estimated at 3,500 billion VND.

Provincial Tourism Association awarded the decision to establish the Chefs Club.
Provincial Tourism Association awarded the decision to establish the Travel - Tour Guide Association.

Provincial Tourism Association awarded decision to admit new members.

In the coming time, the Provincial Tourism Association will continue to connect members, strengthen communication activities on digital platforms; implement a tourism stimulus program, associated with the communication campaign "Son La Tourism - Go to experience - Come to love". Prepare conditions to organize the 3rd Provincial Tourism Association Congress, term 2025 - 2030...

On this occasion, the Provincial Tourism Association announced the decisions to establish the Travel - Tour Guide Association and the Chefs Club; and decided to admit new members including 19 units and individuals currently active in the associations.

Comrade Nguyen Dinh Viet spoke at the conference.

Speaking at the conference, Chairman of the Provincial People's Committee Nguyen Dinh Viet suggested: The Provincial Tourism Association and businesses continue to promote and effectively implement the province's policies, programs and projects on tourism development; strengthen member connections, regional linkages, develop tours, routes, new and unique tourism products, effectively exploit local potentials and strengths, promote cultural identity associated with the consumption of local agricultural products. At the same time, coordinate well in organizing training courses, fostering and improving the quality of tourism human resources; propose practical solutions and plans, remove difficulties and obstacles, especially mechanisms, policies, investment attraction, and traffic infrastructure. Call on the business community to be active, proactive, and make positive contributions to tourism development, making Son La tourism a spearhead economic sector of the province.

Source: https://baosonla.vn/thoi-su-chinh-tri/khoi-day-khat-vong-dua-du-lich-son-la-tro-thanh-nganh-lanh-te-mui-nhon-pq7MpcyNg.html


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