Binh Thuan tourism and the whole country enter a new era

The tourism industry of the province and the whole country entered a new era but still inherited and grew strongly in the first 6 months of 2025, accordingly, Binh Thuan welcomed more than 6 million visitors. In the extremely difficult context of preparing for the merger of the province, however, Binh Thuan tourism has focused with the whole country to continue to focus on exploiting the domestic and international tourist market with stimulus programs, building the image of a "safe" destination.

Since the beginning of the year, the province's tourism and service activities have developed well thanks to favorable conditions such as long holidays, convenient transportation and many attractive promotions. In particular, a series of large-scale events celebrating the 50th anniversary of the liberation of Binh Thuan and the Liberation Day of the South, national reunification such as: Hot air balloon festival, high-altitude fireworks display, comprehensive art performance program... have created great attraction, helping revenue and the number of visitors increase compared to the same period in 2024. Accordingly, from the beginning of 2025 to now, it is estimated that the whole province will welcome about 6 million visitors. The fields of trade, services and transportation have well met the needs of people and tourists. In order to achieve the above results, in addition to favorable weather and diverse products, tourism activities have been and are continuing to promote propaganda, promotion and advertising of destinations on mass media and social networking platforms. At the same time, build sightseeing tours and check in at some famous tourist destinations of the province such as Bau Trang national scenic spot... Along with that, restaurants and food businesses always ensure food safety, sell at the listed price, travel activities grow well, the number of tours and support services, entertainment all recorded an increase compared to the previous month and the same period last year. In particular, the province has also strengthened tourism promotion, developed domestic tourist markets. Actively promote the implementation of destination promotion programs, focusing on building the image of a "safe" destination. In addition, promote communication and promotion of Binh Thuan tourism in newspapers, magazines, television stations, tourism information portals, tourist support information stations. At the same time, strengthen online marketing activities, maintain good operation of tourism websites, smart tourism electronic information portals and Binh Thuan tourism social networking sites to enhance the introduction and promotion of the image of tourist destinations. In the work of State management of tourism business activities, tourism services are actively implemented by departments, branches and localities in many aspects, thereby building the image of Binh Thuan tourism as a safe and friendly destination in the eyes of tourists. Regularly coordinate with localities to organize inspections of work to ensure safety for tourists at beaches and swimming pools, guide, remind and strictly handle violations. In addition, many training sessions on safety assurance plans and professional rescue skills have been organized for managers and staff of management boards of tourist areas, destinations and tourist accommodation establishments. In particular, strengthening the work of ensuring traffic order and safety in activities related to inland waterways, inspecting and handling tourist areas that operate coastal entertainment services, and the activities of watercraft transporting passengers for sightseeing and tourism, especially routes to Hon Ba (La Gi town), Cu Lao Cau (Tuy Phong district), Ke Ga lighthouse (Ham Thuan Nam district), and tourism services on Phu Quy island (to Hon Tranh and the coast around the island). Organizing inspections and handling violations of overloading of inland waterway vehicles on inland waterways and at inland waterway ports, tourist destinations that violate regulations on registration, inspection and technical safety of vehicles, regulations on professional licenses and certificates of crew members and vehicle drivers. Attention is paid to the inspection and examination of compliance with legal regulations on tourism and travel accommodation business. Many interdisciplinary delegations have been organized to inspect the business activities of motels, inns, tourist accommodation establishments, jet skiing activities, sea sports activities, etc. Thereby promptly directing the correction and overcoming of limitations and shortcomings. Districts, towns and cities regularly organize propaganda and dissemination of legal regulations to tourism businesses and local communities on environmental sanitation, ensuring security and safety for tourists.

The Department of Culture, Sports and Tourism said that in the last 6 months of 2025, the Department will implement a tourism stimulus plan with the theme "Binh Thuan - Endless Experiences". One of the key activities is to build a dossier to propose recognition as a national treasure for the Linga - Yoni stone artifact of Cham culture, discovered in Muong Man commune, Ham Thuan Nam district. At the same time, the industry will organize the promotion of Binh Thuan tourism in two major Australian cities, Melbourne and Sydney, and at the same time implement a program to invite famous KOLs to survey and experience destinations in the province to increase the spillover effect. In addition, the Department will coordinate to organize professional training courses in sports, including sports referees, rescue skills, swimming education and teaching, and training of coaches and grassroots sports instructors. In addition, the industry will also coordinate with the Department Inspectorate to develop a plan to inspect and examine marine sports activities, ensuring proper implementation of regulations on marine sports and entertainment areas...

Source: https://baobinhthuan.com.vn/du-lich-binh-thuan-cung-ca-nuoc-buoc-vao-ky-nguyen-moi-131422.html