Businesses that understand AI algorithms will increase brand awareness

The game has changed

Instead of shopping at traditional stores or asking friends and acquaintances before choosing to buy a product, Hoang Thao Nguyen, a student at Hue University of Economics, proactively sought out AI-integrated tools to learn about products. By simply asking questions on ChatGPT, Google Gemini, or AI-integrated tools on e-commerce platforms, Thao Nguyen received relevant suggestions.

According to Hoang Thao Nguyen, online shopping brings many benefits to users when they can sit anywhere and still choose many types of goods and services. For example, in the past, if I wanted to buy a fashion product, I had to spend a lot of time searching at shops to choose the product I liked. Now, I can use AI to recognize images through the Google Lens tool to search for products without spending much time.

At the workshop "Trends of changing consumer behavior in the AI ​​era", Mr. Truong Van Truong, CEO of PLATINUM Technology Company Limited shared that consumers, especially young people, are no longer passive in consumption but are increasingly more proactive in purchasing decisions.

Mr. Truong also informed that Salesforce's survey in 2024 showed that 61% of consumers said they trust product suggestions from AI more than from traditional salespeople, which is gradually changing the game for businesses. Accordingly, from traditional stores, stalls in shopping malls to stalls on e-commerce platforms, all must take advantage of AI to increase their presence in AI suggestions. If businesses do not change in time to adapt, they will be left behind.

Grasp AI algorithms to increase recognition

Currently, although many businesses have applied AI to their business operations, not all businesses can take advantage of AI to increase access to product information.

Ms. Nguyen Thi Tra My, owner of the My Natural brand, said that we apply AI a lot in business operations such as: building plans, writing content or making product promotion videos . However, using AI to increase product recognition on AI tools is still quite vague, not knowing where to start and how.

The change in consumer shopping behavior requires businesses to have a clear strategy and one of the solutions to do this is to take advantage of AI. And to do this, there is no other way than to grasp, understand and practice AI algorithms proficiently.

Accordingly, businesses should invest in AI technology and data analysis, which is the core foundation. Businesses also need to invest in AI systems that can collect, analyze and interpret customer data, integrate APIs (application programming interfaces) to connect directly with large AI platforms. From there, optimize content suitable for AI, ensuring product data is easily integrated into AI platforms. Increase the ability to personalize customer experiences at every touchpoint from advertising, website content, email marketing to customer care services, every interaction must be optimized based on the interests and behaviors of each individual. It is possible to take advantage of AI tools such as smart chatbots, customer relationship management systems, and analytics tools to measure effectiveness and optimize strategies.

In addition, to make their products easier to find, Mr. Truong also suggested that businesses need to ensure their platforms (websites, applications) are optimized for voice and image search. Using AI to improve internal search algorithms also helps customers quickly find what they need, reducing cart abandonment rates.

Article and photos: Hoang Anh

Source: https://huengaynay.vn/kinh-te/tang-nhan-dien-san-pham-trong-thoi-dai-cong-nghe-155396.html