Da Lat - the misty city that is familiar with its poetic image, is now quietly repositioning itself, appearing on the map of the most expensive destinations in Asia. Because in the context of the global super-rich increasingly craving private, original and uncopyable places, Da Lat with its fresh climate, isolated terrain and unnatural natural beauty, converges enough factors to become the new choice of those who deeply understand that: true luxury does not lie in ostentation, but in the space where they can completely "disappear".
The Quiet But Strategic Shift of the Elite
According to Knight Frank's The Wealth Report 2024, over 68% of the world's ultra-rich (Ultra High Net Worth Individuals - UHNWIs, with assets of over 30 million USD) choose isolated, private destinations that have not yet been popularized. Along with that, a survey by Boston Consulting Group at the end of 2023 also showed that: 7/10 of the world's billionaires consider "hidden space" as the top factor when choosing a resort or investing in personal real estate.
That's why destinations like Aspen, Colorado - where less than 0.5% of the world's population, and even many areas where only billionaires like Jeff Bezos, the Walton family, and Michael Dell can afford to own real estate - or St. Moritz - the upscale snowy city of Switzerland famous for its closed events for billionaires - are becoming the ideal haven for the elite. Luxury is now not just a place for them to appear, but a place where they can completely "disappear".
In addition, discreet private clubs such as Soho House, Annabel's, Core Club (New York), Aman Club or 5 Hertford Street (London) have become "high-level socialization" gates, where hundreds of millions of dollars in deals and key relationships are formed behind private doors, away from the public eye, and are also where the elite set foot.
In Vietnam, while beaches or large urban areas are still popular choices in the market, the decision of Haus Private Club, a private club model exclusively for the elite with exclusive operational consulting from Copper Beech - a global private club management group, to choose Da Lat as the place to mark its first presence in Vietnam. A decision that seems to go against the market but is a step ahead of the global trend.
Dalat: Unreplicable location advantage
Once known as the most romantic tourist city in Vietnam, Da Lat, a highland city over 130 years old with many heritages, is witnessing a change in the approach of strategic investors. No longer simply mass resorts or villas overlooking pine forests, Da Lat has begun to appear in the quiet but classy "game" of the private club segment, a space reserved for the elite "on the same frequency".
According to the Global Wellness Institute's 2023 report, geographical areas at altitudes of 1,200m - 1,800m with fresh air, diffused light and natural ecosystems are proven to be ideal for physical and mental recovery. In addition, the Global Wellness Institute also affirmed that areas with fresh air, moderate altitude and diffused light are optimal conditions for implementing deep recovery therapies, from meditation to biological detox. Therefore, Da Lat with an altitude of 1,500m with a cool climate all year round, fog covering the path and quiet hillsides, fully converges the conditions to become the "perfect piece" for the new luxury standard.
The prestigious American travel magazine Travel and Leisure recently reviewed Dalat as a destination for those who seek meaningful things and can help visitors "change from within with gentle power". "Dalat's appeal comes from its tranquility, cool climate and romanticism. The city does not demand attention, but rewards those who are willing to linger", the article stated.
According to experts in the luxury tourism and real estate industry, the "unreplicable" factor has now become a core value. A place with a cool climate all year round at an altitude of 1,500m, pine forests covered in mist and fresh air like Da Lat is completely unreplicable. That is also the reason why Da Lat is considered by many international wellness experts as one of the most ideal destinations for physical and mental recovery therapy.
The growth of the private club model around the world shows that true class does not come from size, quantity or ostentation, but from privacy, intimacy and the ability to create harmonious connections, beyond public space. Names like Soho House, Annabel's, Core Club all adhere to that philosophy.
Haus Private Club is located on a "rare remaining" golden land fund in the center of Da Lat, with the companionship of Copper Beech, choosing to apply this philosophy. Not flashy parties in the city center, but private spaces, where only people "on the same frequency" can enter. A half-closed door by Xuan Huong Lake is the visible limit to an invisible world, where privacy and seclusion become a statement of class.
In the context of the increasingly competitive real estate and luxury service market in Vietnam, this different step not only helps Haus Private Club occupy the gap in the private club segment, but also contributes to repositioning Dalat as a new symbol of sophistication and quiet class in Asia.
According to statistics from Wealth-X, Vietnam currently has more than 1,000 individuals owning assets of over 30 million USD, a number that is expected to double in the next 5 years. This opens up a real demand for private club models, high-end resorts, and isolated living spaces, which are the luxury standards of the global super-rich. The appearance of Haus Private Club in Da Lat is not only a pioneering milestone for the private club market in Vietnam, but also a strategic step to bring Da Lat into the list of the world's quiet, classy destinations, alongside Aspen or the Maldives.
"Haus Private Club chose Dalat not only because of its location but also because of its philosophy. This is a decision made by people who understand that true class is sometimes a choice that does not come true. In a world that is too noisy and constantly monitored, the existence of a place where identity, stories and moments are completely personal becomes invaluable," said Mr. Matt Hobbs - Founder and CEO of Copper Beech.
Source: ESG/TNO
Source: https://baogialai.com.vn/nhung-yeu-to-giup-da-lat-ghi-danh-thanh-diem-den-cua-gioi-tinh-hoa-post330001.html
Comment (0)