As the Head of the 2025 Cooperation Group, Dien Bien Provincial People's Committee has proactively coordinated with the People's Committees of provinces and cities to develop, promulgate and implement Plan No. 4226/KH-NHT dated September 20, 2024 of the Cooperation Group on organizing tourism development cooperation activities in the expanded Northwestern provinces and Ho Chi Minh City in 2025, as a basis for provinces and cities to be proactive in developing plans and estimating costs for organizing activities in 2025.
Tourists from Ho Chi Minh City learn about the handmade embroidered shoes of the Chinese (Xa Phang) at the Northwest Cultural Tourism Week in Ho Chi Minh City (Photo: Dien Bien Tourism Promotion Center)
On that basis, the People's Committees of provinces and cities have issued implementation plans for each locality; the Department of Culture, Sports and Tourism/Department of Tourism of provinces and cities have issued plans and documents to implement specific activities. Directing the Department of Culture, Sports and Tourism/Department of Tourism of provinces and cities to disseminate, thoroughly understand and widely propagate the content of the cooperation program for tourism development in the Central Highlands provinces and Ho Chi Minh City to departments, units, tourism associations and tourism service businesses, and local people for unified implementation.
Phu Tho : Strengthening connections with 8 extended Northwestern provinces, Ho Chi Minh City implements tourism stimulus development
Yen Bai implements cooperation activities to develop tourism with 8 extended Northwestern provinces and Ho Chi Minh City in 2025
Regarding State management, the group has carried out 2/4 activities according to Plan No. 4226/KH-NHT. In particular, directing the Department of Culture, Sports and Tourism/Department of Tourism of provinces and cities to issue detailed plans to organize programs, events and activities assigned to preside over; proactively coordinate and effectively participate in common activities within the framework of cooperation content.
Some provinces and cities have proactively issued a number of specific policies, projects, phased plans, implementation plans, and directive documents to promote local tourism development. The Department of Culture, Sports, and Tourism/Department of Tourism of provinces and cities regularly coordinate to exchange, provide information, share experiences, support each other in advertising, promotion, calling for investment attraction, support businesses in surveying, proposing, and establishing investment projects in the tourism sector; establish and maintain an information technology system to serve joint tourism promotion activities between the provinces of the Central Highlands and Ho Chi Minh City...
Regarding cooperation in developing tourism products, the group has implemented 1/4 of the activities according to Plan No. 4226/KH-NHT. In particular, organizing cooperation activities in developing tourism products according to the Plan such as: Survey program, workshop on building and promoting trekking and hiking tourism products in the Northwest region; Survey program to improve management capacity, develop tourism products that are at risk of affecting the life and health of tourists in Lam Dong and Quang Binh provinces; Connecting international tourism cooperation between TBMR provinces and Yunnan province, China; Linking consumption of OCOP products and typical products of the provinces.
In addition, provinces and cities have been proactive in investing in upgrading, improving quality, renewing products, developing typical tourism products and local strengths, strengthening promotion, advertising, and connecting with travel businesses to attract tourists to experience tourism.
By investing in and upgrading specific tourism products and continuing to develop new tourism products based on strengths, differences, competitiveness in the market and promoting the exploitation of tourism products linking provinces of the Cooperation Group.
The provinces have been proactive in linking to develop inter-provincial products suitable to the local tourism development conditions, many new products have been and are being implemented. Specifically, Phu Tho province: Travel Association cooperated with Thai Nguyen Travel Association to develop School Tourism tour; Tourism Association cooperated with Son La to develop Phu Tho - Moc Chau tour; Cooperated with Ha Nam province to develop Phu Tho - Ha Nam tour.
Delegates visit the exhibition space of Son La's OCOP products at the Conference on Linking and Cooperation in Tourism Development of 8 Expanded Northwestern Provinces and Ho Chi Minh City in 2025 (Photo: Lai Chau Tourism)
Yen Bai Province: Develop tours, recruit tourism operators, develop inter-provincial tour products "One route, 5 destinations" along the Tram Tau - Bac Yen route. At the same time, deploy tours and routes to serve customers connecting localities outside the province with localities in the province, connecting with travel companies outside the province.
Lao Cai Province: Organizing international tourism cooperation between Lao Cai and Yunnan Province, China. In June, the Department of Culture, Sports and Tourism of Lao Cai Province supported the Maitreya Culture Department Delegation (Honghe, Yunnan Province, China) to organize the China - Vietnam cross-border tourism promotion program in Hanoi.
Son La province has implemented coordinated activities to promote, introduce and link the consumption of OCOP products and typical products of Son La province to domestic and international localities such as coordinating with Vietnam Airlines to introduce, promote and supply strawberries and Hau Son La plums on the airline's flights; coordinating to organize the Son La Province Safe Agricultural Products and Food Week in Hanoi, Hai Phong City... and at events, fairs and exhibitions organized by ministries, branches and provinces and cities.
The group's tourism promotion and advertising activities are also closely coordinated, achieving high efficiency with programs such as: Organizing the Northwest Quintessence Festival - Dien Bien in 2025; Participating in Fairs and tourism promotion events in 2025; Promoting tourism on technology platforms; Creating videos, applying 4D technology in promoting tourism in the Northwest and Ho Chi Minh City; Creating publications promoting tourism in the provinces of the Central Highlands.
Along with that, provinces and cities have proactively issued plans, organized and participated in annual tourism promotion events of the Cooperative Group according to Plan 4226/KH-NHT. Strengthening the organization of typical cultural, sports and tourism events in provinces and cities to promote the image of local tourism, diversifying experiential activities, and attracting other attractive tourist attractions.
The report said that in the first 6 months of 2025, the Cooperation Group successfully organized 18/38 programs, events, and activities according to Plan No. 4226/KH-NHT. The activities were basically implemented in accordance with the content and time schedule; The program of cooperation in tourism development of 8 provinces in the Central Highlands and Ho Chi Minh City always received the attention and close direction of the People's Committees of the provinces/cities through the issuance of Implementation Plans, budget allocations appropriate to the actual conditions of the localities and direction of organization, participation in joint activities to achieve progress and effectiveness.
Thanks to the proactive and active consultation on effective implementation measures of the Cooperation Program, the provinces and cities have seen growth in statistical indicators, increased development of new products and improved service quality of branded products in the TBMR provinces.
Provinces and cities have been proactive in linking localities to build and deploy joint products suitable to actual conditions and customer market needs.
Tourism promotion and advertising activities have been innovated with a series of outstanding events organized to contribute to promoting and vividly introducing the land, culture and people of the provinces of TBMR and Ho Chi Minh City with their potential strengths and attractive destinations for domestic and international tourists and investors; The application of digital transformation in promotion activities has been promoted, the number of posts on platforms and social networks has increased significantly compared to before introducing events of the provinces of TBMR and Ho Chi Minh City. The group's general plan has been implemented quickly and proactively.
The total number of tourists to the extended Northwestern provinces and Ho Chi Minh City in the first 6 months of 2025 reached nearly 45 million, an increase of 14% over the same period in 2024 and reaching 50.39% of the annual plan. Of which, the number of tourists to the TBMR provinces reached nearly 22.7 million (accounting for 50.6% of the total number of visitors), the number of visitors to Ho Chi Minh City reached more than 22.1 million (accounting for 49.4%).
Total revenue from tourism activities in the first 6 months of 2025 reached 155,450 billion VND, reaching 46.3% of the 2025 plan (335,929 billion), up 25% over the same period in 2024, of which tourism revenue of Ho Chi Minh City reached 117,937 billion VND, total revenue from tourism activities of the Central Highlands provinces reached 37,513 billion VND.
Towards the last 6 months of 2025, the Cooperation Group sets out 7 important tasks including: Maintaining cooperation activities to develop tourism according to the signed Cooperation Agreement. Cooperating to exchange information on state management of tourism; Continuing to implement unfinished contents in the cooperation program according to Plan No. 4226/KH-NHT to ensure progress and contents in the cooperation program according to plan; Continuing to promote and coordinate the construction of the Northwest Colors - Ho Chi Minh City Fanpage to introduce the potential strengths and tourism products of the localities; Promoting communication and promotion of the tourism image of 8 provinces of the Northwest and Ho Chi Minh City on flights of a number of airlines; Promoting the application of digital transformation in cooperation and development activities.
Continue to connect with the provinces of the Northwest to maintain the wholesale and retail supply chain, the system of supermarkets, tourist areas and spots to introduce typical products and OCOP products in the market of Ho Chi Minh City and the Southern provinces; Focus on coordinating and carefully preparing the conditions for the successful organization of the Northwest - Dien Bien Quintessence Festival in 2025; Develop and promulgate a Plan to implement activities of the program of cooperation and linkage in tourism development in the expanded Northwest provinces and Ho Chi Minh City; Prepare conditions for organizing the 2025 year-end conference; Develop and agree on the draft Agreement and Regulations on linkage and cooperation in tourism development between the expanded Northwest provinces and Ho Chi Minh City for the period 2026 - 2030.
The Development Cooperation Group of 8 Expanded Northwestern Provinces and Ho Chi Minh City also proposed that provinces and cities consider reaching a written agreement on the policy of developing an Agreement and Regulations on linkage and cooperation in tourism development between the Expanded Northwestern Provinces and Ho Chi Minh City for the period 2026 - 2030.
Continue to research and innovate organizational methods, participate in cooperative activities between the provinces of the Central Highlands and Ho Chi Minh City; allocate resources to participate in tourism promotion programs in key markets abroad.
Source: https://bvhttdl.gov.vn/nhom-hop-tac-phat-trien-8-tinh-tay-bac-mo-rong-va-tp-ho-chi-minh-cac-hoat-dong-chung-dat-tien-do-va-hieu-qua-trong-6-thang-dau-nam-2025071515473677.htm
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