The plan was issued to implement and concretize the contents of Decision No. 3222/QD-BVHTTDL; Dien Bien Provincial Planning for the period 2021-2030, vision to 2050 and the Project on tourism development in Dien Bien province to 2025, orientation to 2030 in Dien Bien province.
Building and developing community tourism in Dien Bien province to promote the value of natural resources, historical relics, and scenic spots; preserving and promoting the traditional cultural identity of ethnic minorities. Thereby, gradually forming a complete and effective model of community tourism for replication.
Building and developing community tourism in Dien Bien province to promote the value of natural resources, historical relics, and scenic spots (Photo: Dien Bien TV)
Developing community tourism associated with promoting progress and social equity. Effectively exploiting the potential, strengths, resources and characteristics of each locality; ensuring harmonious sharing of benefits among participating parties, improving the material and spiritual life of the people.
Mobilize resources to develop community tourism, especially in key areas with outstanding potential; integrate with the implementation of national target programs on new rural construction; sustainable poverty reduction; socio -economic development in ethnic minority and mountainous areas.
Dien Bien: Improving communication skills and promoting tourism
Dien Bien: Developing experiential tourism products to attract tourists
The objective of the plan is to unify awareness and viewpoints on linking community tourism development with new rural construction, improving people's lives; promoting the movement of rural economic development, contributing to hunger eradication and poverty reduction; supporting access to resources and public services for ethnic minority areas, contributing to making community tourism a complete and key product in the tourism product system of Dien Bien province.
Developing community tourism products and services associated with preserving and promoting the fine traditional cultural values of ethnic groups and developing cultural industries in the area; forming unique characteristics of each locality associated with the actual experiences of tourists; forming a coordination mechanism to enhance promotion, trade and tourism promotion, boosting the export of cultural industrial products; gradually building and developing the community tourism brand of Dien Bien province to participate deeply in the chain of domestic and international cultural products and services.
Diversify and improve the quality of community tourism services in a sustainable manner; preserve and develop traditional occupations, improve livelihoods for ethnic minority people in the area.
According to the Plan, the goals by 2030 include: Striving to have 7 community tourism spots in the area recognized as tourist spots; 1 community tourism spot certified to meet ASEAN community tourism standards.
Community tourism sites preserve, maintain and promote the values and good traditional cultural identities of local ethnic groups; 100% of community tourism sites have community activity houses; 100% of community tourism sites have mass art troupes that operate regularly and effectively.
At least 70% of owners and operators of community tourism activities are trained in tourism management; 60% of community tourism workers are trained and improved in their professional skills and tourist service skills, of which at least 50% are female workers.
Every year, organize at least 2 training courses to improve professional skills and expertise in community tourism development, tourist reception and service skills; tour guide skills; civilized tourism communication and behavior skills; teach about preserving intangible culture, collecting, restoring, preserving, and conserving traditional crafts, promoting intangible culture, and preserving festivals at community tourism sites.
Panorama of Che Can Cultural Tourism Village in Muong Phang Commune, Dien Bien Phu City
Strive to have at least 5 models of community tourism chains associated with new rural construction; strive to have at least 10% of craft villages in the area with products recognized as OCOP products associated with community tourism development.
Strive for 50% of community tourism sites to be recognized as tourist sites, OCOP products, introduced and promoted on media channels, digital platforms and have at least 5 community tourism sites digitized. Strive for community tourism sites to welcome and serve 15-20% of the total number of tourists to Dien Bien province. Implement investment support to build Na Su village, Muong Cha commune to become a typical community tourism model.
To effectively implement the Plan, the Provincial People's Committee has set out 11 main tasks. In particular, focusing on effectively implementing Projects and Resolutions, while organizing propaganda and education to raise awareness in the community.
Focus on improving the quality of community tourism products and services, developing community tourism models to learn about the cultural identity of ethnic groups, preserve and promote intangible cultural values, folk songs, dances and music; enjoy the typical culinary culture of ethnic groups, and OCOP products.
Attracting investment in developing eco-tourism products - exploring based on exploiting the strengths of forest ecosystems, rivers, lakes, and scenic spots in the area. Through the effective implementation of resolutions, projects, and long-term plans on preserving and promoting cultural identities and fine traditions of ethnic groups associated with tourism development; building new rural areas associated with rural tourism; developing cultural industries in Dien Bien province.
Invest in synchronous development of tourism infrastructure, especially the transportation system connecting with community tourism destinations; tourist accommodation establishments, restaurants, entertainment and shopping areas; and encourage organizations, individuals and households to participate in investing in infrastructure and technical facilities to serve the development of community tourism in the locality; at the same time, promote and attract businesses and corporations to invest in large projects to create a chain of community tourism products that are competitive enough in the Vietnamese tourism market.
Guide community tourism spots that are eligible for recognition as tourist spots and OCOP products to develop a dossier to request recognition as tourist spots and OCOP products on tourism services and community tourism spots. Strengthen activities to link, promote and advertise community tourism in various contents and forms. Help travel businesses and domestic and international tourists easily access official information about tourism in Dien Bien province.
Along with that, the Provincial People's Committee also proposed key solutions including: Strengthening the integration of investment policies, supporting the development of community tourism and integrating and effectively using capital sources; Strengthening investment in infrastructure and technical facilities; Market work, promotion, linking product development; Encouraging investment; Preserving and developing cultural values; Managing and improving the quality of human resources; Protecting resources and the environment.
The Provincial People's Committee assigned relevant agencies to implement and coordinate closely to achieve the highest efficiency; annually report the results to the Provincial Department of Culture, Sports and Tourism before December 10 for synthesis.
Source: https://bvhttdl.gov.vn/dien-bien-trien-khai-thuc-hien-de-an-phat-trien-du-lich-cong-dong-tren-dia-ban-tinh-20250715162436606.htm
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