MICE EXPO 2025 is the largest event for business connection in the MICE industry in Vietnam, held annually for the event tourism community to meet and discuss market trends and new products. Under the direction of the Vietnam Tourism Association, MICE EXPO has been organized by VMA twice in 2023 and 2024. In particular, MICE EXPO 2024 was voted as one of the 10 typical events of the Vietnam tourism industry.
This year, with the theme "Heritage and Technology", MICE EXPO 2025 is not only a place for trade but also a bridge to bring Vietnamese heritage to the world through technology. Mr. Nguyen Duc Anh, Chairman of the MICE Tourism Association shared: “We want to highlight the connection between Vietnam's cultural identity, natural resources and technological advances that are shaping the future of the tourism industry. Heritage is not only a spiritual value, but also a creative foundation for unique MICE experiences. Technology, in the digital age, is the bridge to bring MICE further, more professional and more sustainable”.
Within the framework of MICE EXPO 2025, the outstanding activities will include: Thematic workshop "Heritage and technology - The driving force for MICE tourism development in the new era"; High-class B2B connection session - Technology experience. In addition, there are attractive sideline activities such as: The first VMA Pickleball Cup and the "One lap Vietnam" online race to celebrate the 65th anniversary of the establishment of Vietnam's tourism industry.
The event is expected to gather more than 800 domestic and foreign enterprises and 1,500 delegates, marking a new step in the journey to turn Vietnam into a MICE destination with identity, connecting tradition and modernity, people and technology, and Vietnam and the world.
MICE EXPO 2025 will take place on September 26, 2025 at the National Convention Center, 57 Pham Hung, Hanoi .
Source: https://nhandan.vn/mice-expo-2025-gan-ket-di-san-va-cong-nghe-post893934.html
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